Hello partner!
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Today, let's talk about fresh trends in the mobile market. We have prepared a small digest on this topic for you.
Non-branded queries for mobile traffic. It's essential to analyze the search results in the Store and understand what's relevant in your niche. ASO is still important, but it requires more subtle work, and the choice of promotional methods depends on the GEO, and brand awareness. Combining multiple promotion channels can yield better results.
Several methods can keep users engaged in the app, such as daily bonuses, tasks, and loyalty programs. These triggers motivate users to spend more time and money on the app. Social methods, like competitions, chats, and interactions with friends, fulfill a person's need for communication and social recognition. Monetization methods, like discounts on in-game currency or lucrative in-store bundles, encourage users to make more purchases within the app.
All of these methods work well on their own, but better results can be achieved by combining different approaches. For example, combining daily bonuses with personalized rewards or VIP events with social pressure like "your friends are already here" can be pretty effective.
Neural networks can be used to promote apps and improve various aspects of the user experience. For instance, they can help increase the app's conversion rate on the App Store and Google Store page, reduce churn by improving user retention, and enhance revenue by increasing in-app purchases.
Some great examples of machine learning tools, such as Unity's Luna and Oolo Machine Learning, can help. These tools use advanced algorithms to analyze user behavior and provide personalized recommendations, ultimately helping to improve the overall user experience.