Esoteric Vertical
Get ready to learn about the esoteric vertical and why it's important in 2024.
The specialized category includes offers that aim to help audiences solve problems through the use of magic and secret knowledge. While some sources refer to it as an astro-vertical, this term is not entirely accurate as it encompasses more than just horoscopes. This category covers a range of queries, including:
Discover what the future holds,
Enhance your physical or financial well-being,
Resolve relationship issues,
Receive answers to your questions.
Esoteric offers encompass both products and information, making it a unique sub-vertical with its own set of guidelines and target audience. Offers include a wide range of products and services that audiences might find interesting, such as horoscopes, magical amulets, fortune-telling, power stones, candles, good luck cards, rituals, courses, and meditations.
Methods used to attract traffic to esoteric vertical include those commonly used for product offers, nutra offers, or infoproducts. Creatives may incorporate niche attributes such as zodiac signs, tarot cards, and product images. The text of the ad is also crucial in conveying the message effectively. You need to adapt to holidays, current events, and push the pains of users.
Push notifications, pop ups, and in-page push notifications are commonly used to drive traffic due to their affordability, ease of tracking, and lack of moderation issues. However, their targeting capabilities may be limited.
It is predicted that people will continue to be interested in the future, particularly during difficult times such as conflicts and pandemics. Statistics on astrology queries around the world over the past five years show a slow but steady increase in interest in this topic, despite the paradox in our technological age.
It's great to see that people are still interested in esoteric and we believe that this trend will continue to grow. This niche is similar to the nutra vertical in terms of addressing users' pain, which is a plus.