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Proxytunnel · 01-18-2024, 01:17 AM

PWA or WebView: which apps to choose for running traffic?

There are 2 types of applications that affiliates work with in iGaming and some other
verticals - PWA and Webview. Let's analyze their characteristics.

PWA

The technology of Progressive Web Application (PWA) assumes that the application
is installed from a site that looks like an app store.

Pros:

You can create any design you want, taking full advantage of triggers and
emotions.

PWA can be downloaded from the store's "twin site" where you can write
positive reviews.

Cons:

You can't promote through Google UAC or use ASO: PWA apps are not
uploaded to the stores.

On average, PWA conversions are lower than Webview conversions.
However, there are exceptions for some offers.

WebView

Webview is a website within an app, where the software is a browser shell from
which the user cannot navigate to another site. Since app stores do not accept
gambling apps, Webview has a customizable cloaca and stub that allow them
to bypass moderation.

Pros:

Traffic sources trust the downloaded app more because it has already
passed moderation by Google or Apple.

You can increase your conversions by using a bundle "UAC+ASO".

Cons:

If the app is leased, there is a risk that numerous affiliates may drive
traffic to it simultaneously.

It's impossible to make an aggressive design.

What type of app is best for driving traffic?

For beginners, we recommend using PWA as iit simplifies working with popular
sources. Moderating the goals of “Traffic” and “Conversion” is simpler than
“App Install”. Additionally, PWAs can help you save money.

However, working with Webview can lead to more conversions because of
the trust from Facebook and the ability to utilize the power of ASO. More
experienced affiliates who have learned to deal with constant bans and
have established a flow of expenses successfully drive traffic to Webview.

Conclusion

PWA and Webview apps are both effective for driving traffic, but each
has its own advantages and disadvantages. If you want to promote apps
through Facebook and other sources, you need proxies that allow you to
work with different GEOs. Proxytunnel offers over 1.5 million IP addresses
and 100 GEOs for affiliate marketing tasks, including proxies customized
for promoting PWA and webview applications.

01-18-2024, 01:17 AM
Proxytunnel Confirmed User Industry Role: Join Date: Aug 2023 Posts: 83	PWA or WebView: which apps to choose for running traffic? PWA or WebView: which apps to choose for running traffic? There are 2 types of applications that affiliates work with in iGaming and some other verticals - PWA and Webview. Let's analyze their characteristics. PWA The technology of Progressive Web Application (PWA) assumes that the application is installed from a site that looks like an app store. Pros: You can create any design you want, taking full advantage of triggers and emotions. PWA can be downloaded from the store's "twin site" where you can write positive reviews. Cons: You can't promote through Google UAC or use ASO: PWA apps are not uploaded to the stores. On average, PWA conversions are lower than Webview conversions. However, there are exceptions for some offers. WebView Webview is a website within an app, where the software is a browser shell from which the user cannot navigate to another site. Since app stores do not accept gambling apps, Webview has a customizable cloaca and stub that allow them to bypass moderation. Pros: Traffic sources trust the downloaded app more because it has already passed moderation by Google or Apple. You can increase your conversions by using a bundle "UAC+ASO". Cons: If the app is leased, there is a risk that numerous affiliates may drive traffic to it simultaneously. It's impossible to make an aggressive design. What type of app is best for driving traffic? For beginners, we recommend using PWA as iit simplifies working with popular sources. Moderating the goals of “Traffic” and “Conversion” is simpler than “App Install”. Additionally, PWAs can help you save money. However, working with Webview can lead to more conversions because of the trust from Facebook and the ability to utilize the power of ASO. More experienced affiliates who have learned to deal with constant bans and have established a flow of expenses successfully drive traffic to Webview. Conclusion PWA and Webview apps are both effective for driving traffic, but each has its own advantages and disadvantages. If you want to promote apps through Facebook and other sources, you need proxies that allow you to work with different GEOs. Proxytunnel offers over 1.5 million IP addresses and 100 GEOs for affiliate marketing tasks, including proxies customized for promoting PWA and webview applications.