What kinds of accounts do Facebook offers, and how can they be used in
affiliate marketing?
Facebook offers a range of account types for affiliate marketing, tailored to
the specific goals and strategies of each advertiser. Let's examine the primary
types of accounts and approaches to their use.
Personal Account:
- A personal account is tied to a specific person and is used for personal
communication on Facebook.
- In affiliate marketing, it can be used to connect with other affiliates and
share experiences and information.
- Don't use your personal account for ad campaigns, as this could lead
to Facebook blocking your account.
Business Account:
- A business account is designed to manage your company's ad campaigns
and pages on Facebook.
- In the field of affiliate marketing, it is used to launch and manage ad
campaigns, analyze results, and optimize traffic.
- This product is designed for use by professionals in affiliate marketing.
Business Manager Account:
- The Business Manager Account enables users to consolidate multiple
business accounts and pages in a single location, facilitating convenient
management.
- In affiliate marketing, it can be used to manage multiple ad accounts,
access different resources, and manage access rights.
- It is advisable to utilize business manager accounts for the effective
organization of work in affiliate marketing.
Ad Account:
- Ad account is designed for launching and managing Facebook ad
campaigns.
- In affiliate marketing, it's used to set up targeting, budgeting,
monitoring results, and optimizing ad campaigns.
- The ad account is perfect for running and managing ads in affiliate
marketing.
It is generally advisable to utilize business accounts, business manager
accounts and ad accounts for the purpose of affiliate marketing on
Facebook. These accounts have been designed specifically for managing
ad campaigns and offer more possibilities for customisation and analysis
of data. It is advisable to use personal accounts for personal
communication, rather than for advertising purposes in affiliate marketing.
In addition to the accounts we've already mentioned, you can use these
tools to advertise on FB:
Facebook Pixel: this is a tool for tracking user actions on the website and
optimizing ad campaigns. By connecting the Facebook Pixel to your website,
you can track conversions, optimize targeting, and create retargeting
campaigns.
Product Catalog: it lets you upload info about a company's products or
services for use in ads. With the product catalog, you can create dynamic
ads that show users actual products and prices.