embed is the only way to get a lot of content fast. otherwise you will need a large budget to upload lots of content. you can't really rely on users to upload content for you.
if you want to host your own content, look into mechbunny or kvs (kernel video sharing).
if you host your own content, look into buying tube traffic. tubetraffic.com is a good first option, there's some other networks you can buy from too.
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