Google UAC Traffic Arbitrage: useful tips for running traffic profitably
By mid-2024, traffic arbitrage using Google's universal app campaigns (UAC)
continues to become an increasingly popular method of user engagement. This
tool lets you promote mobile apps effectively by using Google's automated
algorithms to create and optimize ads.
So, in this article, we'll share some tips for running traffic via Google UAC as
profitably as possible.
What is Google UAC?
The key benefit of UAC is that it automatically creates ads that are tailored to
promote mobile apps based on the creatives you upload, and then analyzes
their effectiveness.
The system selects the most suitable sites for displaying
ads: Google, Google Play, YouTube, and other sites.
Preparing to work with Google UAC
To get the most out of Google UAC, you'll need a few tools to help you get
started:
1.
Antidetect browser. It's a handy tool that helps you hide information
about your device and manage multiple accounts.
2
Proxy server. It provides you with anonymity and security when you're
working.
3.
Trust accounts. These are profiles with a history of activity, which
reduces the risk of getting banned.
4.
Creatives: images, videos and texts to create ads.
5.
Payment service: If you want to launch an ad campaign quickly and easily,
a reliable and convenient payment service like
LeadingCards is a great
option.
Creating and testing creatives
It’s a good idea to have different versions of your ads in advance — images,
videos, text, etc. It's also important to think about the specifics of each GEO
where the ads will be shown. For instance, for big GEOs, you can update the
creatives less often, but for smaller ones, you'll need to make changes more
frequently.
The first step is to create some groups of creatives for each topic. Split up
your campaigns by different rates per install and then analyze their performance.
If some of your creatives aren't performing as well as you'd like, it might be
time to turn them off and focus on the ones that are working well.
Optimization of ad campaign
It's important to have a few accounts to run ad campaigns in case one gets
banned. You should warm up your accounts regularly by simulating user
activity, like visiting websites or watching videos.
You should also set a daily budget and a rate per install (CPI) or targeted
action (CPA). If you're looking for a convenient and fast payment service,
LeadingCards could be a good option for you.
Don't try to increase your budget by a lot at once. This may lead to
retraining of algorithms, which could make your campaign less effective.
The best way to do it is to increase the rates gradually, no more than
20% at a time.
Wishing you a great profit!