The top creatives for the nutra vertical: which of them are most effective in 2024
Nutra offers have always been attractive to affiliates because the demand for products
related to beauty and health is pretty stable. In 2024, this segment is still developing,
and the main trends are making moderation more challenging on major platforms.
Nowadays, the success of campaigns depends not only on the choice of an offer, but
also on the ability to create a creative that will grab the attention of the target audience
and pass moderation.
Effective creatives
Weight loss products
Creatives for weight loss products are some of the most popular and effective in the
Nutra vertical. Images of "before and after" demonstrate the transformations users can
make with a product and catch people's attention. The
LeadingCards payment service
makes it easy to pay for ads on big platforms like Facebook and Google. It's a great
tool for growing a business in the Nutra field, especially the weight loss industry.
Joint supplements
In 2024, creatives for popular joint and ligament strengthening products are all about
how simple the products are to use and how quickly you see results. Creatives that focus
on prevention and use images of doctors to build trust are really effective in Tier-1
countries. In these GEOs, you can use the LeadingCards service to make payments in USD.
Adult Nutra
Creatives for products promising improved potency often use hidden cues or associations
to bypass moderation. It's also important to pay attention to the safety and privacy of
product use, which is particularly important for users in Tier-3 countries.
How to adapt creatives?
In 2024, affiliates are actively using a variety of traffic sources. For the most popular ones,
it's important to make sure the creatives are optimized properly:
- Social networks require creatives that aren't too aggressive and look more like the
native. They should focus on personal stories or reviews. Cloaking services help
users bypass moderation and get targeted content.
- Teasers/push notifications let creatives be more explicit and grab attention, but
it's important to find a balance between provocation and following the platform
rules, especially when it comes to Adult Nutra.
So, the key to success in Nutra Traffic Arbitrage is finding a good balance between
creativity and flexible use of modern technology.
Good luck!
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