How to work with unusual GEOs in 2024: Strategies and tactics for new markets
There are a few reasons why working with atypical GEOs is becoming more and more
important in 2024.
1.
Low competition: it lets you cut the cost of traffic and boost your profits.
2.
The number of Internet users is growing: mobile technologies are developing,
and more and more regions are becoming new platforms for advertising and
marketing.
3.
The legislation is changing: more and more countries are starting to make
gambling and betting legal.
Strategies for working with new markets
Localizing creatives
It's important to adapt your content and creatives to the language, culture, and local
characteristics of the audience you're targeting. Doing this can boost audience trust,
as well as conversion rates. For example, bright colors and images can work well in
Southeast Asia, while Latin America tends to respond better to more emotional and
dynamic content.
Cloaking
Sometimes you've got to get around strict moderation when you're working in
unusual GEOs. Use cloaking to hide the creatives you don't want to show up on
advertising platforms and show your audience the content they're actually
interested in.
The tactics you can use to make your campaign more effective
Multi-channel approach
Use more than one traffic source, for example social media, contextual advertising,
push notifications and native formats. This approach will help you reach lots of
people while also making your advertising more cost-effective.
Budget planning
Start with a small budget to test different approaches and choose the bundles of
offers and channels that get the best results. And the
LeadingCards service can
help you make payments quickly and safely.
Which GEOs are good places to find new opportunities?
Latin America
Mexico, Brazil, and Chile are still looking promising. Gambling and betting are
really popular in this region, and there isn't much competition, which means
lower traffic costs.
Africa
Nigeria, South Africa, and Kenya are becoming more and more attractive to
affiliates. Stable mobile internet connections and the growing popularity of
online services provide lots of opportunities for promotion.
Middle East
The Middle East and Southeast Asia offer some great opportunities for traffic
arbitrage right now, since some types of online entertainment are legal there.
Indonesia, the Philippines, and Vietnam are becoming quite popular.
Working with atypical GEOs in 2024 requires some flexibility and adaptation,
but it can be a great way to grow your business and boost profits.
Good luck!
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