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If you are rotating banners, or selling ads, then opening in same makes sense.
TGP #1
Opens links in a new window.
100 New Links A Day
1,000,000 surfers.
1,000,000 page views to the tgp (if they click on each link).
TGP #2
Opens link in the same window (requiring back button).
100 New Links A Day
1,000,000 surfers.
100,000,000 page views to the tgp (if they click on each link).
My math may be fucked up, but which one looks better to an advertiser? Which one gives you more chances to sell to a surfer, if you're rotating banners?
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