Usually when you Trademark something, you have to provide company info, owner info, product description, etc.
This is to clarify not only the name of the product, but for what use it has.
I run a clothing line called Natural Born Hustler, and when we went to TM it, they said there was an issue with the word Hustler (because of the mag). We got our trademark, because of the actual usage of the word (ref: product description), however the original TM holder of Hustler does have the ability to dispute our usage. Which I don't think will happen.
Even so, disputing it probably won't make us lose it, it will most likely just clarify what we can use the logo for (like another magazine or whatnot).
Thanks.
