hey GGW,
i have a marketing suggestion. The banners and such that you guys are launching with don't scream "on the internet" or "Membership" to a site to me. Look at them on my exit and in the members area, the ones that are available so far don't really let me know as a consumer that these are websites. may i suggest that you guys make some that are more oriented to selling a site. I am using text to let people know that its now on the web.
http://www.allinclusivepass.com/exit88.htm
some people don't want to have text and banners.
looking at those creatives, it doesn't tell me that i'm going to a site. i am sure that people have seen enough GGW stuff that they will automatically assume that its a dvd ordering thing. i think that could be your main obstacle is getting people to clickthrough on banners that look like the same type of advertising as what the dvd creatives look like.
* all constructive criticism too.