02-09-2006, 12:14 PM
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vip member
Join Date: Jan 2003
Posts: 17,798
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Quote:
Originally Posted by PR_Tom
I'd only rely on free content if a site was a home grown or exclusive type site, or shot it themselves.
You know nearly every day I get people asking me for a members pass "So I can download content", and every day I tell them that the free content we have is in the free content section, and not only is there no affiliate-use license for the members area content, but we dont intend to give away every stitch of content leaving no reason to join the paysite..
In general, people need to ween themselves off of free content IMHO, not use it more than ever! Go to the next level already. Get on a content deal from a shooter/provider and you'll see more conversions from that vast majority of repeat surfers who've seen it all before.
Try using a free content pic in a custom gallery header or graphic element to get the flow from gallery to tour, instead of relying on the same 10 sets that everyone and their dog has used for the last year.
I really think that if people find themselves in a rut on conversions, try some fresh content. Because if you join a program today, chances are that every single piece of content has been used multiple times already on every TGP and MGP and Link List on the 'net already. USE it, but dont RELY on it is what I'm saying.
Also, this is why I tell people who ask me about it, to choose content FIRST, then find a site that fits well with the content, not the other way around. You dont want to jam a square peg into a round hole. Shop for content and be thinking what site it might work well with. You dont have to promise on every page "see more of this model inside paysite", but "see more like this" is acceptable and not misleading.
Anyway sorry to ramble on in your thread. I just think that if more people get back to buying content, that they'd see conversions and listings get better. Nobody wants a surfer to click and say "saw that 5 times yesterday" and click back.
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Its acceptable and not misleading... but a surfer wont like it when that exact set or anything close in terms of the quality/style content used may not even be in the members area.
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