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Originally Posted by AmateurWealth
Damage...nothing against you...but i deal with big program owners all the time....the difference between 10,000 members and 50,000 members is exclusive content and retention.....
front end conversion is nothing with out retaining the customer as long as possible....it is an out dated model....
Pauls content however is top notch....nothing against that...but i have SEEN the results first hand
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Actually, if anything, I'd say that front-end conversion would be the place where exclusive content would have an edge, if any.
If anything, I would try to look at many other things, in terms of explaining the 40K+ members difference. Such as, how many updates? How oftern? How big? How regular? How many sites do the members get access to, with one pass? These are a few things that highly influence retention, exclusive content or not.
All other things being equal, sure, I'd say exclusive content has an edge. But I'd say, given the overhead costs involved with exclusive content, non exclusive content should be, overall, more profitable, in the long-run. At least in most cases.
Then again, there's a profit in using both exclusive and non-exclusive, so what the fuck are we arguing about? If either model was grossly unprofitable, then it wouldn't exist, simple as that.