LeadingCards

The best ways to promote an Instagram ad сampaign: from creatives to budget
optimization.

A comprehensive approach is necessary for the effective promotion of ad
campaigns on Instagram. In this article, you'll find a quick summary of the tips
and tricks that can help you be more successful.

1. Optimization of ad creatives.

• A/B testing: Run a few different versions of the ads to see what works better
  (headlines, images, CTAs).

• Clear call to action (CTA): Use clear and eye-catching CTAs to encourage
  users to take the desired action.

2. Choosing ad formats.

• Stories: They're effective for quick interactions and urgent promos.

• The pictures and videos in the feed: They're ideal for deeper engagement and
  product storytelling.

• Carousels: They let you show multiple images or videos in a single ad.

3. Budget optimization.

• Set goals. Identify key metrics (CPC, CPA, ROI) to evaluate effectiveness.

• Use automation. Instagram has tools that automatically allocate budget
  between ads with the best performance.

• Geo targeting. Set up regional targeting to optimize your ad spend.

• Keep track of your results. You can use Instagram Analytics or other tools
  to keep an eye on key metrics like impressions, reach, clicks, conversions,
  and cost per click.

• Use Automatic Bidding. Instagram offers automated bid strategies that
  let you optimize your cost-per-click or conversion rates.

• Split your budget across several campaigns with different creatives and
  targeting to find the approach that works best for you.

4. Interaction with the audience.

• Reply to comments. Be quick to respond to comments and messages
  from users.

• User Content. Encourage users to share their experience with your product
  and repost their content.

5. Collaboration with Influencers.

• Choose the right partners. Cooperate with Influencers whose audience
  matches your target audience.

• Create unique content. Give influencers the freedom to create content
  that looks natural and organic.

Additional tips

Draw people's attention to your page with contests and giveaways to help
build brand awareness and attract new subscribers.

Use Instagram Shopping: let customers make purchases directly from your
posts and stories.

And keep your finances in order with virtual cards from LeadingCards.
We're at your service 24/7, and we issue cards with a wide range of GEOs
and top-notch security.

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LeadingCards

The features of LeadingCards that make it the fastest and most convenient
payment service for traffic arbitrage.

The LeadingCards platform gives you the option of using cards from more than
12 different banks, as well as the ability to choose the GEO and the best type
of card for your needs. Let's take a closer look at what features will be available
to users of LeadingCards.

Virtual cards from LeadingCards are ideal for working with Google, TikTok,
Facebook, and other platforms.

You can also buy Premium Advertising and Agency accounts on the platform.

Here are the main benefits of the platform:

1. LeadingCards is designed to be as user-friendly as possible. You can
order a card from any location and at any time. The system is not tied to
a specific time zone, so you'll get your card right away.

2. A simple, easy-to-use interface and a single wallet. You can keep track
of all your transactions through one personal account.

3. You can quickly customize the service according to your personal
preferences and requirements. You can specify the required budget,
deadlines, responsible person and other necessary parameters. Plus,
there's a command interface feature, so you can create as many
sub-accounts as you need.

4. You can top up your card in any convenient way: bank, cryptocurrency,
e-wallet.

5. Protection against blocking and fraud: our technical support team
works around the clock to keep your cards secure, allowing you to
work worry-free.

Additional info:

• Design, color, additional features — all the options you are interested
  in are available for purchase

• You have the option to purchase a customized plan. Our manager
  is ready to help you choose the perfect plan for your needs via live chat.

• The card will cost you $6 to issue, and then your monthly fee will
  be $5 for an active card.

• At the start of the cooperation, you can get a free card for testing,
  which you can start using right away after funding your account
  (4.2% crypto commission).

Start working with LeadingCards today!

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LeadingCards

How to avoid getting your account blocked when youre arbitrating traffic on Google.

Google Ads is a popular source of traffic. It's often used to drive traffic to gray and black
offers. But the risk of getting banned is pretty high. Today, we're talking about the most
common reasons for blocking and how you can avoid them.

Reason 1: Low-quality consumables

We're talking about the payment details. Many unscrupulous providers are selling reusable
cards that are flagged by the anti-fraud system and will get blocked by Google Ads if you
try to use them.

There's an easy solution to this problem. All you need to do is switch to a better provider.
For example to LeadingCards, a company that offers over 50 trust BINs.

Reason 2: The methods used in traffic arbitrage

Google is pretty strict about maintaining its reputation. They don't tolerate cloaking, false
promises, or anything else that goes along with traffic arbitrage. If you're actively running
traffic, it's only a matter of time before you get blocked.

There are a few things you can do to slow down this process:

• Use quality proxy servers and anti-detection browsers.

• Don't violate Google's advertising policy.

• Don't save money on cloaking and white page generation.

If you follow these tips, you'll be able to keep your account going for longer.

Reason 3: Prohibited content in creatives

Take a close look at the tactics that Google Ads allows and use that info to come up with
a plan to get around the platform's algorithms. Avoid using creatives from spy services.
It's better to use unique existing ones, which reduces the chance of getting banned.

Just follow these tips and you'll be less likely to get blocked on Google Ads. Unfortunately,
there's no guarantee that your account won't get blocked even if you do everything right.
It's pretty common for accounts that drive traffic to "white offers" to get blocked. So, it's
no surprise that other verticals are facing the same problem.

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LeadingCards

Optimization of ad campaigns: How to minimize costs and boost ROI at the same
time.

We've created a quick guide to help you reduce the cost of your ad campaigns and
boost your ROI without losing effectiveness.

Step 1: Adapt creatives to the desired GEO

One of the best ways to save on cost-per-click and increase your ROI is to use
adapted creatives. Take a close look at audience preferences in your region,
competitor examples, and cases. You can find reviews for all the major GEOs, which
give you a great idea of what a particular audience likes.

Step 2: Choose relevant advertising platforms

It's not a great idea to focus only on mainstream sources. Take the Asian market,
for example - you'll find loads of apps that are similar to Western apps. You can
drive traffic to these apps through ad networks. So, find a source that meets the
needs of the people in the region you're targeting.

Step 3: Don't try to save money on testing.

It can be a good idea to run a few ad campaigns at once, using just a small
percentage of the main budget, so you can find the most promising ad and put
more money into it later.

Step 4: Don't overuse detailed targeting

The algorithms on ad platforms analyze data on incoming clicks in real time to
find the most promising audience. So you don't need to spend a lot of time
on detailed targeting at the start.

Step 5: Add pre-landing pages

It's a bit of a cliché, but many people don't pay it much mind. On average,
pre-landing pages can increase conversion rates in GEO Tier-2/3 by about
20-30%. Plus, they help filter out low-quality traffic.

Other tips:

• It's crucial to enhance the quality of consumables. A banned account
  with minimal spins at the outset can lead to significant losses in profits
  and start-up investments. You can reduce your risks by using quality,
  trusted payment services. For instance, you can always turn to
  Leading Cards. Over the years, we've built a reliable database of BINs
  from all over the world.

• Adapt some of the approaches that your competitors are using;

• It's a good idea to use not only mainstream placements, but also,
  for example, advertising from bloggers.

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The top creatives for the nutra vertical: which of them are most effective in 2024

Nutra offers have always been attractive to affiliates because the demand for products
related to beauty and health is pretty stable. In 2024, this segment is still developing,
and the main trends are making moderation more challenging on major platforms.
Nowadays, the success of campaigns depends not only on the choice of an offer, but
also on the ability to create a creative that will grab the attention of the target audience
and pass moderation.

Effective creatives

Weight loss products

Creatives for weight loss products are some of the most popular and effective in the
Nutra vertical. Images of "before and after" demonstrate the transformations users can
make with a product and catch people's attention. The LeadingCards payment service
makes it easy to pay for ads on big platforms like Facebook and Google. It's a great
tool for growing a business in the Nutra field, especially the weight loss industry.

Joint supplements

In 2024, creatives for popular joint and ligament strengthening products are all about
how simple the products are to use and how quickly you see results. Creatives that focus
on prevention and use images of doctors to build trust are really effective in Tier-1
countries. In these GEOs, you can use the LeadingCards service to make payments in USD.

Adult Nutra

Creatives for products promising improved potency often use hidden cues or associations
to bypass moderation. It's also important to pay attention to the safety and privacy of
product use, which is particularly important for users in Tier-3 countries.

How to adapt creatives?

In 2024, affiliates are actively using a variety of traffic sources. For the most popular ones,
it's important to make sure the creatives are optimized properly:

• Social networks require creatives that aren't too aggressive and look more like the
  native. They should focus on personal stories or reviews. Cloaking services help
  users bypass moderation and get targeted content.

• Teasers/push notifications let creatives be more explicit and grab attention, but
  it's important to find a balance between provocation and following the platform
  rules, especially when it comes to Adult Nutra.

So, the key to success in Nutra Traffic Arbitrage is finding a good balance between
creativity and flexible use of modern technology.

Good luck!

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LeadingCards

Non-standard traffic sources: How to use Reddit, Quora, and Pinterest with the
goal of scaling

With competition and costs rising on traditional platforms like Facebook and Google,
more and more affiliates are looking for new sources of traffic. Platforms like Reddit,
Quora, and Pinterest can be great not just for reaching new audiences, but also for
promoting your products or services.

Reddit

Reddit is one of the biggest online platforms for sharing information. Over 1.6 billion
people visit the site each month, and most of them are from the US and other Tier-1
countries.

The main way to promote your content on Reddit is to take part in relevant subreddits
and use the Reddit Ads Manager to create ad campaigns. It's important to remember
that users of the platform want to see content that's relevant to them and useful. Also,
Reddit offers low-cost clicks for niche offers.

Quora

Quora is a popular question-and-answer platform that attracts about half a billion
visitors per month, mainly from the solvent English-speaking audience.

To get free traffic, it's important to answer questions by sharing expert info with
links to your offer. Another paid option is to run ads through Quora Ads, where
you can set up targeting based on interests, keywords, and demographics. On
top of that, Quora lets you create native ads that look like regular replies, which
is especially useful for Gmail newsletters.

Pinterest

Pinterest is a platform for sharing pictures and ideas, that mostly appeals to
women. This platform is great for offers in the fashion, nutra, handicrafts, and
cooking verticals.

Pinterest is well-known for its low competition, high level of user engagement,
and the option to promote through contextual advertising in a business account.
The key is to create top-notch, regularly updated content that will be of interest
to your target audience.

Payment for ads

The LeadingCards service provides handy solutions for media buyers, offering
payment support on non-standard traffic sources like Reddit, Quora, and Pinterest.
With a range of cards and the option to choose the necessary GEO, you can easily
manage your spending and keep control of each campaign, avoiding any payment
issues.

Now that you're aware of new ways to scale, it's time to test and try out new
traffic sources to reach your goals!

Good luck!

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LeadingCards

Traffic Arbitrage and Neural Networks: What tools can help make your creatives
more effective?

AI (Artificial Intelligence) has become an invaluable tool for affiliates, helping them
automate many processes and save a lot of time. Neural networks can create images
and videos based on a text query, write texts for landing pages and ads, analyze user
behavior, and help to segment audiences. In this article, we'll take a look at the most
effective of them.

AI for images

The newest version of GPT-4o from OpenAI can create images that are quite realistic
if you provide it with a detailed and clear prompt. However, one of the most popular
image generation neural networks at the moment is Midjourney. It'll help you create
unique and attractive images for your creatives, whether they're banners, icons for
push notifications, or graphics for social networks.

AI for videos/animations

If you're looking for something a bit more dynamic, it's worth checking out video
creation services. Synthesia and Steve AI are neural networks that generate videos
based on text queries. Synthesia is ideal for creating animations of a person's talking
head, which is well-suited for making expert videos or personalized ads. On the other
hand, Steve AI focuses on creating animated or live-action videos, which is perfect for
more complex and less formal creatives.

AI for texts and data analysis

When it comes to text generation tools, it's worth mentioning GPT-4o and NeuralText,
which we've already talked about. The GPT-4o model, developed by OpenAI, can
create texts of any complexity and length that will resonate with your target audience.
This is really helpful for writing texts for landing pages, ads, and even entire articles.
And NeuralText lets you create SEO-optimized texts, find keywords, and generate
clickable headlines.

And don't forget about other useful tools like Optmyzr AI, which can help you
automate ad campaign management, forecast costs, and conduct landing page audits.

If you want to get the most out of neural networks, you need to find the right service
to pay for paid AI and subscription plans, as well as for managing your budget. With
LeadingCards, you can easily and quickly pay for AI subscriptions and advertising
promotion.

Don't miss your chance to use these amazing and innovative tools to take your traffic
arbitrage to the next level!

Good luck!

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LeadingCards

The most profitable and safe gray schemes in traffic arbitrage

In the world of traffic arbitrage, there are lots of schemes that can be grouped into
three main categories: white, gray, and black. Gray traffic arbitrage covers methods and
schemes that are somewhere between white and black. These methods often get around
the restrictions and rules of affiliate programs, but they don't usually lead to any serious
consequences or penalties. The main benefit of gray traffic arbitrage is that it allows
you to make profits with relatively little risk.

The profitable gray schemes in traffic arbitrage

Offers from online casinos

One of the most popular and profitable types of gray traffic arbitrage is promoting
offers from online casinos. These offers often have a high conversion rate, but it's
important to choose your partners carefully and make sure the terms and conditions
are clear and transparent. If you set up your ad campaigns correctly in terms of CPC
and follow the rules of promotion in the gambling vertical in the selected GEO, you
can get some great results in this market.

SMS subscriptions

Sometimes, SMS offers don't show the full cost of the service, which can lead to
users paying more than they expected. But if you set up your campaign right and
be upfront with users, you can achieve good results. Just make sure your promo
materials are in line with the law and don't mislead users.

Doorways and Сlickunders

Doorways are websites that are optimized for specific searches and can attract
traffic really effectively. Clickunders are still a popular choice for gray traffic
arbitrage because they let users be redirected to landing pages. If you use these
methods with quality content, they can be very profitable.

Safety and reliability of gray traffic arbitrage

While gray traffic arbitrage can be profitable, it's important to think about the
risks and make sure your operations are secure. One way to reduce the risk is
to use reliable financial tools to manage your media budgets. LeadingCards
offers a fast and secure solution for managing your finances in traffic arbitrage,
letting you issue cards for different payment types and GEOs. You can use this
service to issue cards for any purpose and GEO. This makes it simple to keep
track of your spending and avoid any problems of using riskier schemes.

When it comes to gray schemes, it's important to choose the right providers
and methods, and to make sure your financial transactions are secure. If you
follow these simple tips, you'll be on the right track to success in this segment.

Best of luck with your conversion rates!

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How to work with unusual GEOs in 2024: Strategies and tactics for new markets

There are a few reasons why working with atypical GEOs is becoming more and more
important in 2024.

1. Low competition: it lets you cut the cost of traffic and boost your profits.

2. The number of Internet users is growing: mobile technologies are developing,
and more and more regions are becoming new platforms for advertising and
marketing.

3. The legislation is changing: more and more countries are starting to make
gambling and betting legal.

Strategies for working with new markets

Localizing creatives

It's important to adapt your content and creatives to the language, culture, and local
characteristics of the audience you're targeting. Doing this can boost audience trust,
as well as conversion rates. For example, bright colors and images can work well in
Southeast Asia, while Latin America tends to respond better to more emotional and
dynamic content.

Cloaking

Sometimes you've got to get around strict moderation when you're working in
unusual GEOs. Use cloaking to hide the creatives you don't want to show up on
advertising platforms and show your audience the content they're actually
interested in.

The tactics you can use to make your campaign more effective

Multi-channel approach

Use more than one traffic source, for example social media, contextual advertising,
push notifications and native formats. This approach will help you reach lots of
people while also making your advertising more cost-effective.

Budget planning

Start with a small budget to test different approaches and choose the bundles of
offers and channels that get the best results. And the LeadingCards service can
help you make payments quickly and safely.

Which GEOs are good places to find new opportunities?

Latin America

Mexico, Brazil, and Chile are still looking promising. Gambling and betting are
really popular in this region, and there isn't much competition, which means
lower traffic costs.

Africa

Nigeria, South Africa, and Kenya are becoming more and more attractive to
affiliates. Stable mobile internet connections and the growing popularity of
online services provide lots of opportunities for promotion.

Middle East

The Middle East and Southeast Asia offer some great opportunities for traffic
arbitrage right now, since some types of online entertainment are legal there.
Indonesia, the Philippines, and Vietnam are becoming quite popular.

Working with atypical GEOs in 2024 requires some flexibility and adaptation,
but it can be a great way to grow your business and boost profits.

Good luck!

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How to avoid any unexpected commissions or hidden fees when you're doing traffic
arbitrage

Unexpected commissions and hidden fees often lead to some pretty unpleasant surprises
and reduced profitability for affiliates. In this article, we'll show you how to keep your
profits at their highest possible level.

Which fees and charges may be charged to affiliates?

1. Hidden commissions of advertising networks. Some advertising platforms charge
extra for their services, like fees for placing ads in premium spots or particularly
lucrative time zones.

2. Currency exchange fees. If you work with international partners or traffic sources,
you should take into account any exchange, transaction, or transfer fees that
might apply.

3. Fees for using tools and services. A lot of affiliates use third-party services to
make their campaigns more effective. These services can range from spy
services to trackers, and they often charge fees for subscriptions and
additional features.

How to avoid unexpected fees

Take a closer look at the terms and conditions and commissions of advertising
networks.

Before you start running ad campaigns, it's a good idea to take a close look at the
terms and conditions of the advertising network. Make sure you know what they
charge for displaying ads, extra services, and debiting unused funds.

Use cost-effective trackers and analytics tools

Trackers and analytics tools are great for monitoring the effectiveness of your
campaigns. Just make sure you're not spending more than you need to. Many tools
offer free trials or special discounts to help you test them out without spending a
ton of money.

A few helpful tips to help you avoid any unexpected fees

Plan a budget that takes into account all expenses

Make a detailed plan of expenses, including all the different commissions and
payments. It's not just about the cost of buying traffic, either. You've got to
think about all the other costs too, like maintaining payment systems, renting
servers, and subscriptions to analytical services.

Conduct regular audits of your campaigns

It'd be a good idea to do regular audits of your advertising campaigns. That
way, you can easily find and deal with any hidden fees. Take a look at your
reports to make sure you haven't been charged for anything you shouldn't
have or that there aren't any unexpected commissions.

Pick a cost-effective payment service

In some GEOs, you might run into trouble when you try to pay using local payment
systems due to high fees. However, you can get around this by using services like
LeadingCards, which let you issue cards for different GEOs. By doing this, you can
manage your expenses more effectively.

Good luck!

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LeadingCards

Blockchain in traffic arbitrage: use of decentralized platforms for traffic
optimization

Blockchain is more than just a tech trend—it's becoming a key component of traffic
arbitrage strategies. Decentralized blockchain-based platforms let participants interact
directly with each other, avoiding the need for intermediaries.

Advantages of decentralized platforms for affiliates

1. Transparency and security

One of the best things about blockchain is that it's immutable and transparent. All
transactions are recorded in a distributed registry, and all participants can access it.
That helps to avoid any issues with incorrect data on conversion rates or clicks.

2. Control of operating costs

Stablecoins help you avoid the risks that come with the volatility of the exchange
rate. If you're looking for a simple way to pay for your advertising, LeadingCards
is a great option. It's a user-friendly platform with a straightforward interface that
makes it easy to create and manage USD cards. Plus, local security experts work
around the clock to keep users' funds safe.

3. Global access and lack of restrictions

Decentralized platforms are great for reaching international markets. They're not
limited by geographical location, which is great for affiliates who work with
different GEOs.

How does blockchain work in traffic arbitrage?

1. Direct interaction with the traffic sources

On decentralized platforms, affiliates can interact directly with the owners of the
traffic sources. Smart contracts fix all the details of the deal, like the amount of traffic,
the price per click, and the payment terms. Once the contract terms are met, the
funds are automatically transferred to the affiliate's account.

2. Optimization of campaigns with blockchain analytics

Another benefit of decentralized platforms is that they offer more accurate analytics,
since all traffic and conversion data is stored on the blockchain. This lets affiliates
keep an eye on their campaign at every stage, in real time.

Some of the most popular decentralized platforms

These days, there are a number of platforms that let affiliates use algorithms to find
the best deals:

1. Uniswap — a popular platform for trading cryptocurrencies and traffic arbitrage.

2. Balancer — a platform that lets you create and manage liquidity pools between
different assets.

3. Sushiswap — a decentralized platform that offers lots of opportunities for traffic
arbitrage, especially in the market of various cryptocurrencies.
Good luck!

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How to make money with micro-GEOs in 2024?

In 2024, we're seeing more and more affiliates turning their attention to micro-GEOs.
These are usually states with small populations or less developed digital markets, but
they have the potential to grow in traffic arbitrage. Often, micro-GEOs aren't included
in traditional Tier divisions because their economies and infrastructure are at an
intermediate stage of development.

Benefits of working with micro-GEOs

1. Low competition

Micro-GEOs offer a lot of opportunities for small teams or individual webmasters
who want to explore new markets and adapt their strategies to local conditions.

2. Low-cost traffic

The cost of traffic in micro-GEOs is a lot less than in larger regions. The low
prices for clicks and impressions make these markets perfect for testing new
offers and strategies.

3. Advertising localization

Making your promo materials more culturally relevant by translating them into
local languages or using local images and symbols can really boost your
conversions.

The best tactics for making money with micro GEOs

1. Non-standard sources of traffic

In micro-GEOs, messengers can be more popular than traditional social
networks. Take Africa or Asia, for instance. There, apps like WhatsApp and
Telegram are a big part of everyday communication.

2. Testing offers with minimum rates

You can run ad campaigns with low rates and then make adjustments based
on the data you get back. The key is to keep an eye on the results and be
ready to switch up your strategy when needed.

3. Using of convenient and fast payment systems

In some countries, users prefer fast and easy mobile payments. This is where
LeadingCards comes to the rescue. It is known as one of the best providers
of media expense management solutions. By creating an e-wallet with this
service, you can top up your wallet anytime from any device you use.

Examples of micro-GEOs worth keeping an eye on in 2024:

1. Central Asia

The countries of Central Asia, such as Kazakhstan, Uzbekistan, and
Kyrgyzstan, are making a big push to develop their digital markets. More
and more people in these countries are getting online, and they're spending
more and more money online.

2. Eastern Europe

Eastern European regions like Moldova, Georgia, and Armenia have less
competition, and people there are really into online shopping and other
digital services.

3. Africa

Many African countries, like Kenya, Nigeria, and South Africa, offer big
volumes of traffic at low costs, especially in some parts of their regions.

Best of luck with your conversion rates!

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Gaming platforms and streaming as constant sources of traffic arbitrage

Gaming services are currently the main source of arbitrage traffic, especially when
combined with iGambling.

Streaming platforms like Twitch and YouTube are becoming a lot more than just a place
for entertainment. They're also a major advertising arena. Thanks to audience
engagement, this is a great way to not only promote new gaming content but also to
introduce advertising links to casinos or gaming offers through creative campaigns.

The influence of streamers and the role of Telegram channels

One of the best ways to attract traffic is through Telegram streamers, who use their
channels to promote their content and affiliate offers.

This approach increases engagement and creates a gamification effect, which further
motivates players to visit real sites and test their luck. This strategy is really effective
for promoting gaming platforms that use Revenue Share or CPA models.

Why it's crucial to have unique mechanics and a fresh approach

Aside from the usual ways of attracting traffic, more unusual approaches, like PR-SEO,
are now gaining popularity. This method is all about publishing content on well-known
and authoritative resources. This lets you reach new audiences and increase the visibility
of offers in search results.

While PR-SEO isn't the cheapest strategy, it can help you get quality, long-term traffic
that has the potential to turn into loyal casino users.

Media buying with iGaming schemes

When it comes to gaming content and iGambling, it's not just about having the right
strategy for attracting users. You've also got to make sure your media spending is
properly organized. For instance, the LeadingCards service considers all the needs of
media buyers and offers 24/7 support so they can always get cards that are compatible
with platforms like Facebook and Google.

Gamification as a way to increase conversion

Some social casinos let players try their luck at the slots with "funny money," and they
can also join in on tournaments with real prizes. This offers users a unique experience:
they can test the product at no cost and have a chance to win real rewards. This allows
them to become more involved in the gameplay.

So, gaming and streaming sites are still relevant and can be great sources of traffic
arbitrage. This is a good opportunity—don't miss it.

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Traffic arbitrage with the help of voice assistants: how to use Alexa and Google
Assistant

Voice assistants like Amazon Alexa and Google Assistant have already become a part
of our daily lives. In traffic arbitrage, you can use them not just for voice commerce
but to attract targeted traffic and adapt your media spend in the most efficient way
possible.

Nuances of voice search queries

As a general rule, the questions we ask the voice assistant are quite different from
those we ask when typing. They're usually longer, more informal, and often include
qualifiers like "near me." That's why it's so important to adapt your creatives and
ads to voice queries. If you want to target your ads effectively, use long keywords
in the form of a question. For instance, if the offer is related to iGaming, you could
use phrases like, "Where can I play online casino in my city?"

On top of that, brands can create their own voice-activated skills or actions for
Alexa or Google Assistant. These skills help users quickly find the right product,
reorder products, or even get recommendations for product categories.

Some tips that'll help you make the most of traffic arbitrage via Alexa and
Google Assistant.

1. Create unique content for voice search. It's a good idea to include
keywords that are most commonly found in conversational speech. For
example, question pronouns like 'how', 'where' and 'why' work well.

2. The simpler the process, the better! Make the shopping process as
simple as possible. Voice assistant users want the most convenient
and fastest way to make a purchase. Also, make sure that landing
pages load quickly and are fully optimized for mobile devices.

3. Analyze results. Use analytics services to track user behavior coming
from voice assistants. This will help you understand which keywords
and approaches work best.

4. Manage your costs. To avoid paying any extra fees and to pay for
the ad campaign, it's a good idea to buy a virtual card in advance
through a handy service like LeadingCards. This will help you keep
costs down and avoid any technical issues with payments.

Using voice assistants for traffic arbitrage is a very promising technique in
media spending these days. They help you reach target audiences that
are ready to engage with your offer with minimal effort.

Good luck!

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Traffic arbitrage targeting the 60+ audience: how to work effectively with
pensioners

It might seem tricky to work with the 60+ audience at first, especially if you're used to
targeting younger and middle-aged audiences. However, a focus on the older
generation can also be a great source of conversions.

Since 2020, more and more older people have been using messengers, social media, and
shopping online. SMS newsletters are still a great way to reach the 60+ audience, who
are used to this kind of communication and will respond quickly to messages.

The 60+ audience is a promising target for gambling and betting, as it's fair to say
that excitement doesn't go away with age. The main target is the middle class, who
are looking for a bit of excitement, so pre-landing pages with winning stories are a
great fit. On top of that, in most Western markets, the female audience is also pretty
active, despite being in smaller numbers.

Myths about pensioners

1. They don't use the internet

Pensioners are big users of Facebook. It's a convenient way for them to keep in
touch with family and friends and to search for entertainment and news content.
YouTube is also a popular platform among older audiences (aged 60+) as a
source of self-educational content. Many of this age group are still using LinkedIn
to find temporary work, and they're updating their profiles as semi-retired. To
drive traffic to these social networks, we suggest that media buyers use a reliable
payment service like LeadingCards, as it's suitable for these and many other platforms.

2. Low level of solvency

Statistics show that this age group, which has accumulated significant financial
resources over the years, has high purchasing power. The older generation often
spends money on things like their health, self-care and their loved ones.

3. Their purchases mainly concern medicines and food

Many pensioners spend their money on home stuff, travel, appliances, clothes
and even online education courses. It's important to remember that people
aged 60+ want to stay active, maintain their health and learn new things.

Tips for working with an audience of 60+

1. Appeal to interests. Target their interests. The 60+ audience mainly
gathers in online communities of interest (like gardening, art, and travelling).

2. Offer reliable products. Older people are looking for quality and
durability. Older people are looking for quality and durability. If you
mention things like inspections and warranties, it'll help to build trust.

3. Use family as a motivation. A lot of seniors are willing to spend money
on useful items for their grandchildren and on things that keep them
in touch with their loved ones.

4. Offer a noticeable benefit. The discounts, personalized newsletters,
promotions and special offers are always attractive to the 60+ audience.

Best of luck!