emjay

The old saying "Time is money" holds true now more than ever. But thanks to the convergence of internet and telephony technologies, those with something of value to say can now trade the former for the latter on an ad-hoc basis with their own pay-per-minute telephone consultancy hotline.

This means that professionals who are fed up with 'difficult-to-bill' telephone calls can point existing and prospective customers to their new phonesite and reconnect with them that way.

Other applications include remote training, support, counselling or entertainment -- phonesites can be used to reach out to and make money from an existing client or fan base, as well as generating new ones.

Historically, setting up such a service was both costly and cumbersome. However, with next generation VoIP phonesites it is both easy and, even better, it is free.

Phonesites are powered by a PBX in the cloud and differentiate themselves from traditional premium rate services in a number of ways.

First off, the caller does not dial a premium rate number: rather, he or she enters their number into the phonesite, or into a dynamic widget displaying the online status on the phonesite owner's website. Funds permitting, the system will then call the two parties and connect them.

Secondly, the caller does not pay their phone company. Instead, they use their credit or debit card to pre-pay minutes. This means that phonesite owners will not have to wait the typical 45 days or more associated with the old-style numbers for their money. Furthermore, phonesite owners can also charge what they like per minute and are not constrained by the fixed rate tariffs that were previously available.

But perhaps the biggest advantage of all afforded by this new form of pay- per-minute phone platform is that users can reach out to a global audience and not just a national one. Thus US professionals can make money 'made in UK'. And vice versa.

Deploying this technology is relatively straightforward. When the host is ready to take calls, they login online and the icon on their site will turn green, announcing to the world that they are available. The host's real phone number will always remain hidden to callers.

Each phonesite can and should be SEO friendly. This way, experts in a specific niche can be easily be found. And if their icon is green, surfers will no doubt be delighted to learn that an expert is on standby right now to answer any questions they may have on that specific subject.

Whilst email, forums, and video conferences and are all invaluable by-products of the internet age, the telephone remains a more intimate medium than its online cousin.

And a simple tweet to the Phonesite owner's followers will ensure that precisely those people who would be interested in calling will learn of its existence.

In conclusion, it's reassuring to know that professionals can benefit from a ubiquitous device dating back to the pre-web era, whilst capitalising on the technology and free advertising opportunities afforded by social networks in the internet one.

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