ARTILCE:To Translate or Not to Translate Edit - GoFuckYourself.com

MOxxx · 12-09-2010, 07:44 PM

I just wrote this article for YNOT:

– When a company is looking to expand its website’s reach, it should consider whether or not translation is necessary. To answer this question, marketing managers need to consider which countries they already sell to and which countries they are trying to target. They also need to consider the type of products they sell. This sounds obvious, but you would be surprised at the number of companies that do not take the time to think through these questions properly before they put a business case together for website translation.

Let us look at a few examples at the extremes. First, consider a company that markets technical or specialized products and services in English and is looking to expand its client base. The type of customers who require the products or services are likely to speak English no matter where they reside. Therefore, the company can get away without translating its entire website.

The rest is here

12-09-2010, 07:44 PM	#1
MOxxx Confirmed User Join Date: Nov 2005 Location: Atlanta,GA Posts: 3,022	ARTILCE:To Translate or Not to Translate Edit I just wrote this article for YNOT: – When a company is looking to expand its website’s reach, it should consider whether or not translation is necessary. To answer this question, marketing managers need to consider which countries they already sell to and which countries they are trying to target. They also need to consider the type of products they sell. This sounds obvious, but you would be surprised at the number of companies that do not take the time to think through these questions properly before they put a business case together for website translation. Let us look at a few examples at the extremes. First, consider a company that markets technical or specialized products and services in English and is looking to expand its client base. The type of customers who require the products or services are likely to speak English no matter where they reside. Therefore, the company can get away without translating its entire website. The rest is here __________________ Increase revenue and maximize your business potential by translating your website with a partner who truly understands your industry! For more information about X-Rated Translations visit https://www.xratedtranslations.com Last edited by MOxxx; 12-09-2010 at 07:45 PM..