An Interesting And Perhaps Very Telling Article:Why Playboy Is Getting Out of the Porn Business - GoFuckYourself.com

SallyRand · 08-08-2011, 11:24 AM

http://www.bnet.com/blog/advertising...tionContent.10

"By Jim Edwards | August 8, 2011

DirectTV (DTV) and Time Warner Cable (TWC)?s declining revenues from pay-per-view porn underlines just how small, and getting smaller, the porn business really is.

Adult entertainment is often portrayed as a gigantic industry that dominates the sex lives of men and rakes in truckloads of cash, more even than the mainstream Hollywood movie industry. The numbers tell a different story: Porn is a marginal industry in which it is almost impossible to make a profit, mostly due to the disaggregating effect of the web. Even Playboy, which invented the genre in its modern form, is getting out of the porn business.

What has happened to newspapers, terrestrial radio, and the music business has also happened to porn, but to an extreme degree. Content marketers and brand managers should sit up and take note: Porn is the canary in the content goldmine. Here are the revenues for PPV TV, per the WSJ:

Overall, cable, satellite PPV
2009: $1 billion
2010: $899 million
2011 estimate: flat

Total porn revenues are estimated to be $2.6 billion to $3.9 billion. For comparison, Hollywood movie studios gross more than $10 billion annually on box office receipts alone ? not including licensing, TV and other revenue.

Those are the numbers. The real story of the sagging, limp state of the porn business can be found at the individual companies that struggle to carve out a marginal existence within it. For instance:

Playboy, the best-known adult brand on the planet, lost $15 million last year on revenues of just $55 million, down 9 percent from the year before. It?s easier to make money doing insider trades on Playboy stock than it is to actually publish X-rated material.

Penthouse, now known as FriendFinder Networks (FFN), is a sea of red ink and debt, on revenues of $83.5 million. Its models get paid more than its shareholders do.

Perfect 10 magazine went bankrupt despite suing Google and other web properties for displaying samples of its images for free. The 9th Circuit federal appeals court ruled, cruelly, on Aug. 3 that even bankruptcy wasn?t enough of a demonstration of ?irreparable harm? to grant an injunction against Google.

Eight of every 10 companies registering in the new ?adults-only? .xxx domain are not porn companies. They?re regular companies who don?t want others to take their names.

Porn is so widely available for free on the net, and produced so widely for free by ?amateur? companies, that Playboy is actually getting out of the business of making porn. It signed a deal on Aug. 5 to outsource its content production to Manwin Group, which owns Brazzers, YouPorn and Twistys, among other ?brands.? Playboy CEO Scott Flanders said Playboy was evolving into a ?brand management company? that would focus more on licensing its name and logos than shooting naked models:

This partnership is another major step in the evolution of Playboy from an operator of a range of media and licensing businesses to a brand management company. We began this process with the successful outsourcing of our publishing functions and later partnering to grow consumer-products licensing opportunities in Asia and Europe.

The economic collapse of the adult entertainment world has most hurt the big ?studio? labels, such as Vivid, Evil Angel and Hustler. Whether they realize they?re in a race to the bottom is not clear, judging by Vivid Entertainment co-chairman and co-owner Bill Asher?s reaction to the decline in PPV revenues:

I don?t think you want to get down in the trenches and slug it out with cheap porn on the Internet ? Our job is to come up with unique, interesting content, not just more of what?s out there.

Good luck with that."

grumpy · 08-08-2011, 11:47 AM

Tube sites are great

MaDalton · 08-08-2011, 11:48 AM

you might get the impression if you look only at companies that missed the train...

Serge Litehead · 08-08-2011, 11:49 AM

All we need to do is abandon free hardcore porn model and we can be on our way back to 'glory' days. Unfortunately nothing will change without some form of regulation

BFT3K · 08-08-2011, 12:28 PM

Quote:

Originally Posted by grumpy

Tube sites are great

Don't forget the idiotic slogan most of the morons on this board used to regurgitate every time anyone with a brain in their head railed against tubes...

ADAPT OR DIE!

Well, go ahead and DIE mutherfuckers!

INever · 08-08-2011, 01:29 PM

Reality sucks.

marketsmart · 08-08-2011, 01:33 PM

Quote:

Originally Posted by BFT3K

Don't forget the idiotic slogan most of the morons on this board used to regurgitate every time anyone with a brain in their head railed against tubes...

ADAPT OR DIE!

Well, go ahead and DIE mutherfuckers!

or the sky is falling..

if i wouldnt have diversified into mainstream when i did, i would roasting my ass off banging nails on some guys roof with 12 clicks...

.

DaddyHalbucks · 08-08-2011, 01:39 PM

The cheese always moves.

seeric · 08-08-2011, 01:56 PM

More ridiculous talking head banter.

_Richard_ · 08-08-2011, 02:13 PM

interesting the stats on mainstream ppv

Rochard · 08-08-2011, 02:16 PM

Okay, there's a few things involved here that fuck up all of the above math.

First off, Playboy isn't so much porn these days. The problem with Playboy is they have their hands into a lot of things that isn't making money. We can start with the magazine, which hasn't made money in some time but they continue to keep it going. Playboy is also into Playboy TV and their own cable channel, which might have made money in the 1980s but not now.

As for direct TV and Time Warner Cable... They used to make big money because horny business men used to wank off to their stuff. Now, they don't. Business men are taking less trips because of the economy over all, and when they do instead of turning on their TV they just fire up their laptops and check out porn online. Porn on Cable TV (and in hotel rooms) is declining because now everyone travels with a lap top.

As for the other numbers, I don't think they add up. There are two many smaller companies in porn that make millions but are never counted.

Si · 08-08-2011, 02:26 PM

Total porn revenues are estimated to be $2.6 billion to $3.9 billion. For comparison, Hollywood movie studios gross more than $10 billion annually on box office receipts alone — not including licensing, TV and other revenue.

So there is still $2.6 billion of revenue in porn. Not excactly dead.
If it would have said $100 million, then yeah maybe they have something.

Still a fair chunk of money being spunked on porn.

08-08-2011, 11:24 AM	#1
SallyRand So Fucking Banned Industry Role: Join Date: Jan 2008 Location: In A Galaxie Far, Far Away! Posts: 3,487	An Interesting And Perhaps Very Telling Article:Why Playboy Is Getting Out of the Porn Business http://www.bnet.com/blog/advertising...tionContent.10 "By Jim Edwards \| August 8, 2011 DirectTV (DTV) and Time Warner Cable (TWC)?s declining revenues from pay-per-view porn underlines just how small, and getting smaller, the porn business really is. Adult entertainment is often portrayed as a gigantic industry that dominates the sex lives of men and rakes in truckloads of cash, more even than the mainstream Hollywood movie industry. The numbers tell a different story: Porn is a marginal industry in which it is almost impossible to make a profit, mostly due to the disaggregating effect of the web. Even Playboy, which invented the genre in its modern form, is getting out of the porn business. What has happened to newspapers, terrestrial radio, and the music business has also happened to porn, but to an extreme degree. Content marketers and brand managers should sit up and take note: Porn is the canary in the content goldmine. Here are the revenues for PPV TV, per the WSJ: Overall, cable, satellite PPV 2009: $1 billion 2010: $899 million 2011 estimate: flat Total porn revenues are estimated to be $2.6 billion to $3.9 billion. For comparison, Hollywood movie studios gross more than $10 billion annually on box office receipts alone ? not including licensing, TV and other revenue. Those are the numbers. The real story of the sagging, limp state of the porn business can be found at the individual companies that struggle to carve out a marginal existence within it. For instance: Playboy, the best-known adult brand on the planet, lost $15 million last year on revenues of just $55 million, down 9 percent from the year before. It?s easier to make money doing insider trades on Playboy stock than it is to actually publish X-rated material. Penthouse, now known as FriendFinder Networks (FFN), is a sea of red ink and debt, on revenues of $83.5 million. Its models get paid more than its shareholders do. Perfect 10 magazine went bankrupt despite suing Google and other web properties for displaying samples of its images for free. The 9th Circuit federal appeals court ruled, cruelly, on Aug. 3 that even bankruptcy wasn?t enough of a demonstration of ?irreparable harm? to grant an injunction against Google. Eight of every 10 companies registering in the new ?adults-only? .xxx domain are not porn companies. They?re regular companies who don?t want others to take their names. Porn is so widely available for free on the net, and produced so widely for free by ?amateur? companies, that Playboy is actually getting out of the business of making porn. It signed a deal on Aug. 5 to outsource its content production to Manwin Group, which owns Brazzers, YouPorn and Twistys, among other ?brands.? Playboy CEO Scott Flanders said Playboy was evolving into a ?brand management company? that would focus more on licensing its name and logos than shooting naked models: This partnership is another major step in the evolution of Playboy from an operator of a range of media and licensing businesses to a brand management company. We began this process with the successful outsourcing of our publishing functions and later partnering to grow consumer-products licensing opportunities in Asia and Europe. The economic collapse of the adult entertainment world has most hurt the big ?studio? labels, such as Vivid, Evil Angel and Hustler. Whether they realize they?re in a race to the bottom is not clear, judging by Vivid Entertainment co-chairman and co-owner Bill Asher?s reaction to the decline in PPV revenues: I don?t think you want to get down in the trenches and slug it out with cheap porn on the Internet ? Our job is to come up with unique, interesting content, not just more of what?s out there. Good luck with that."

08-08-2011, 11:47 AM	#2
grumpy Too lazy to set a custom title Join Date: Jan 2002 Location: Holland Posts: 9,870	Tube sites are great __________________ Don't let greediness blur your vision \| You gotta let some shit slide icq - 441-456-888

08-08-2011, 11:48 AM	#3
MaDalton I am Amazing Content! Industry Role: Join Date: Feb 2004 Posts: 39,826	you might get the impression if you look only at companies that missed the train... __________________ AmazingContent.com - providing only the best content and service since 2003 Monetize your content on Veegaz.com - one of Germanies largest VOD sites Got German traffic? We convert it into money for you! Skype: madalton02826 - Email: oltecconsult [at] gmail [dot] com

08-08-2011, 11:49 AM	#4
Serge Litehead Confirmed User Industry Role: Join Date: Dec 2002 Location: Behind the scenes Posts: 5,190	All we need to do is abandon free hardcore porn model and we can be on our way back to 'glory' days. Unfortunately nothing will change without some form of regulation __________________ SilverCrocodile.com Adult web design since '05 Last edited by Serge Litehead; 08-08-2011 at 11:57 AM..

08-08-2011, 01:29 PM	#6
INever Confirmed User Join Date: Jan 2005 Location: .......in a niche, in orbit...... Posts: 3,579	Reality sucks. __________________ I love Camdough

08-08-2011, 01:39 PM	#8
DaddyHalbucks A freakin' legend! Industry Role: Join Date: Feb 2004 Location: Las Vegas, Nevada USA Posts: 18,975	The cheese always moves. __________________ Boner Money

08-08-2011, 01:56 PM	#9
seeric .......... Industry Role: Join Date: Aug 2004 Location: .......... Posts: 41,917	More ridiculous talking head banter.

08-08-2011, 02:13 PM	#10
_Richard_ Too lazy to set a custom title Industry Role: Join Date: Oct 2006 Location: Earth Posts: 30,989	interesting the stats on mainstream ppv

08-08-2011, 02:16 PM	#11
Rochard Jägermeister Test Pilot Industry Role: Join Date: Dec 2001 Location: NORCAL Posts: 73,662	Okay, there's a few things involved here that fuck up all of the above math. First off, Playboy isn't so much porn these days. The problem with Playboy is they have their hands into a lot of things that isn't making money. We can start with the magazine, which hasn't made money in some time but they continue to keep it going. Playboy is also into Playboy TV and their own cable channel, which might have made money in the 1980s but not now. As for direct TV and Time Warner Cable... They used to make big money because horny business men used to wank off to their stuff. Now, they don't. Business men are taking less trips because of the economy over all, and when they do instead of turning on their TV they just fire up their laptops and check out porn online. Porn on Cable TV (and in hotel rooms) is declining because now everyone travels with a lap top. As for the other numbers, I don't think they add up. There are two many smaller companies in porn that make millions but are never counted. __________________ “The choice is no longer between right or left. The choice is between normal and crazy.” - Sarah Huckabee Sanders YNOT MAIL \| THE BEST ADULT MAILING SOLUTION

08-08-2011, 02:26 PM	#12
Si Such Fun! Industry Role: Join Date: Feb 2008 Posts: 13,900	Total porn revenues are estimated to be $2.6 billion to $3.9 billion. For comparison, Hollywood movie studios gross more than $10 billion annually on box office receipts alone — not including licensing, TV and other revenue. So there is still $2.6 billion of revenue in porn. Not excactly dead. If it would have said $100 million, then yeah maybe they have something. Still a fair chunk of money being spunked on porn.