What are the best metrics to use? What would you want in an affiliate programs stats? - GoFuckYourself.com

Phoenix · 05-16-2012, 06:03 AM

Impressions. The number of times an ad banner is viewed.
Clicks. The number of times a consumer clicks through an ad banner.
Number of Sales. The number of transactions that occur.
Sales Revenue. The dollar amount of sales.
Commissions Paid. The dollar amount of commissions paid to affiliates.

Click-through Rate (CTR). The number of clicks divided by the number impressions.
Conversion Rate. The number of sales divided by the number of clicks.
Average Order Value (AOV). Sales revenue divided by the number of sales.
Earnings Per Click (EPC). Commissions paid divided by clicks.

Any other hot buttons you would like to see?

EddyTheDog · 05-16-2012, 06:06 AM

All of them - You can never have to many stats.

I like to see geo info as well.

Phoenix · 05-16-2012, 06:43 AM

Quote:

Originally Posted by EddyTheDog

All of them - You can never have to many stats.

I like to see geo info as well.

Geo info always good

any others?

05-16-2012, 06:03 AM	#1
Phoenix BACON BACON BACON Industry Role: Join Date: Nov 2002 Location: Poems everybody, the laddie fancies himself a poet Posts: 35,457	What are the best metrics to use? What would you want in an affiliate programs stats? Impressions. The number of times an ad banner is viewed. Clicks. The number of times a consumer clicks through an ad banner. Number of Sales. The number of transactions that occur. Sales Revenue. The dollar amount of sales. Commissions Paid. The dollar amount of commissions paid to affiliates. Click-through Rate (CTR). The number of clicks divided by the number impressions. Conversion Rate. The number of sales divided by the number of clicks. Average Order Value (AOV). Sales revenue divided by the number of sales. Earnings Per Click (EPC). Commissions paid divided by clicks. Any other hot buttons you would like to see? __________________ Skype Phoenixskype1 Telegram PhoenixBrad https://quantads.io

05-16-2012, 06:06 AM	#2
EddyTheDog Just Doing My Own Thing Industry Role: Join Date: Jan 2011 Location: London, Spain, New Zealand, GFY - Not Croydon... Posts: 25,064	All of them - You can never have to many stats. I like to see geo info as well.