ipTV - the new hype?

[michael.partnercash]

Some background on the new ipTV Trend that brings the internet to your TV

Internet seems to be everywhere today you should guess but that is not true. When we started working on the mission ?bringing our adult content to the Television" 1,5 years ago we found that internet was really not existing in the livingrooms heavy used device called TV. The TV industry could have learned faster if you take a look what happened at exactly the same time with the electronic revolution on smartphones and tablet devices that are taking over more and more pieces of the home entertainment field.

The reason for that can only be found in too many interests of different parties. Let's take a closer look on that. On the one hand there are the unchallenged TV stations and broadcasting channels which own the whole market. People are used to turn on the different channels and consume the content they produce. They did nothing to push the internet on the TV as they could only loose their audience if they fail with the correct implementation of ipTV.

On the other hand there are the TV manufacturers like Samsung, Panasonic, Sony, etc and as well the platform developers like Google, Apple and also Samsung again. The TV manufacturers see their chance to earn money with the content and so they are implementing Appstores and VOD Plattform concepts on their devices. The platform developers try to take also their piece of the cake and create a new market channel for their existing content and apps portfolio on these devices.

During the last years similar trends came to the TV as already before on mobile devices. Platform developers tried to build their own devices like Google TV or Apple TV which brought the users a browser as well as a portion of the big Apps library they offer. But as already on the mobile the porn industry get?s locked out of this market. The TV manufacturerers as well as the platform developers over all do not allow porn contents within their systems.

Though this fact people are searching for porn on their new connected TV devices. They do it in the same way as they already did it with their iphones when they could not find porn in the app store. They use the native implemented browser. This would be great and easy if there would be any kind of standard how you create an application for these browsers.

At the moment there is no other chance than coding a special application for each available device to make it work on TV?s. As soon as you tried it once you will find out that not the most simple websites work with your TV or are just not fun to browse as the useability is terrible. There are hundreds of different devices out there and you have to write for each a unique application to reach these customers.

Connected TV?s in numbers

Today there are already more than 550 million connected devices out there if you add the extensions people use to browse the web on their tv.

When we talk about a connected TV set we take:

- real conntected TV devices (smart TV e.g.)

- TV sets conntected to the internet through a connected set-top box (STB)

- TV sets that are conntected through a connected satellite receivers or blu-ray players

- TV sets that are connected through a game console (playstation, xbox, wiiu, etc)


Samsung released a news at the CES 2013 that they will bring an upgrade kit for the last years shipped devices converting these TV?s to connected devices. By 2017 the number of connected TV?s should reach 900 million the first time studies say.



So how porn reaches TV

It has already reached the TV today. If you look up the numbers of connected TV devices visiting your website daily you will find out that in between 2 to 4 % of your daily traffic comes from those devices already.

The problem is that it is not really easy to check because not even google analytics does report connected TV devices so far without some special configurations and extensions. After looking up all the different device headers and device behaviours and add some fingerprint information and creating your device list, you need to extend the logging of the header information within your analytics tracking code and then create your own segment reports to achieve the right results.


Saboom.TV the first Application made for all connected TV devices live as a BETA Version

We?ve been working hard to build the first pay video application covering more than 120 different devices and monetizing these 2-4% of your daily TV visitors. Saboom.TV is purely made for TV devices delivering 25 different video formats to serve all the platforms and it also comes with special payment flows especially build for each TV device covering the world with different payment methods and making payment on TV for people as easy as possible.

The billing runs mainly through mobile sms billing and a fallback debitcard and creditcard billing. The key to succeed on TV?s is to create a unique useability as it has to be very easy and smooth for people using your application with their TV remote. The Saboom.TV application was build to reach this useability customers are looking for. For the handling of payments people can do it directly with their TV remote, or can also interact with our application through their mobilephones or tablets.



How can I earn money with it?

PartnerCash and Saboom.TV made an easy redirect script that helps you redirecting your ipTV traffic to Saboom.TV and you?ll receive a 30% lifetime revshare comission for each sale that is generated with this traffic. Go to PartnerCash and register for your account and just implement our ipTV redirect script and start earning money right now.

[DamianJ]

Love to see some stats on this 2-4% of porn traffic coming from smart TVs...

[Rochard]

IPTV isn't new at all. When I worked for Playboy one of the projects I worked on was IPTV and this was like five years ago. We had a working demo and all, but Chicago didn't seem too interested.

[michael.partnercash]

well the technology (hardware) istn't new at all - it has been sold for years now! But there is no existing adult product that actually covers all the existing devices in a way that from a user's point of view it is comfortable and exciting at the same time!

question to Rochard:
Can I see the demo? Is it live already? How many devices does it cover?

[seeric]

Not new.

Vivid's been doing connected devices for quite some time. There are many companies actually.

Visit Vivid.com on your GoogleTv to see.

I forget some of the other ones, but there are a lot of companies in that space already.

[Zeiss]

Looks like fun. :D

[2MuchMark]

Not new.. ! IPTV has been around for a long time. FireTV (I think thats the name) has been around since 2006 (I think).

Here's the real problem. People don't really want to connect yet another box to their home theatre. We've already got the AV box, Satellite, Blue Ray, XBoz, Playstation, AppleTV, etc... getting another box just for porn seems pointless especially when there's already lots of porn on services like Bell Expressvu.

More and more people are adding computers to their home theatre. The Apple mini Mac's are a perfect example. They're cheap ($500) and support wireless keyboards and mice (plus the new no-touch gesture controller coming out). Why not make a simple app for computers instead? Or even better, make an app for iphones? iPhones can display video and audio content in HD wirelessly to TV's via AppleTV boxes ($100, less than 5" x 5" x 1.5"). You can't put a porn app on itunes, but you can still make it downloadable from your site.

In fact... now that I think of it, anyone can make porn available for TV's this way. No IPTV required!

[Rochard]

Originally Posted by michael.partnercash

question to Rochard:
Can I see the demo? Is it live already? How many devices does it cover?

Never got launched really.... To the best of my knowledge anyhow.

[DamianJ]

No stats to back up this claim of 4 % of porn sites traffic coming from smart tvs yet?

Funny, that...

[ravo]

Originally Posted by DamianJ

No stats to back up this claim of 4 % of porn sites traffic coming from smart tvs yet?

Funny, that...

I'll have something for you tomorrow. I recent starting gathering stats about IPTV's in our network. I just need to parse the data...

[michael.partnercash]

Originally Posted by **********

Not new.. ! IPTV has been around for a long time. FireTV (I think thats the name) has been around since 2006 (I think).

Here's the real problem. People don't really want to connect yet another box to their home theatre.

The concept is not about getting users to buy extra devices or boxes to watch porn, but use the ones they have already (even without mediaclient they could simply connect through their webbrowser on the tv or playstation etc...) and saboom.tv will work for the devices the users have at home.
So noone wants to get them to buy extra devices for porn (does not make sense to make them spend any more bucks on new clients) but get them into a satisfaction experience with the tv and console devices they use anyway.

Talking about stats - well - you can track your own ipTV traffic to prove!

With all the other products out there - simply put it into a comparison to see the differences in navigation and streaming quality.
You could create Apps and make the users download Apps - needs extra work on apps - needs extra promotion on a website - needs extra human resources to maintain it - why not simply make the user user the preinstalled browsers? Of course there are many possibilities to make them watch porn on the tv - but not all of them are as simple as typing any pornsite into the browser and make it show the porn you are expecting!
Put it to a test and get back to me!

[michael.partnercash]

Update:
Anyone who is interested in checking your own volume of ipTV traffic atm - please get in touch with me to receive a documentation about how to do this using Google Analytics or a php script!

[EddyTheDog]

I remember there was an adult prog that was doing it many years ago - It was some sort of box and was just for adult I think - They were big for about a month ....

I can't remember what it was called....

[michael.partnercash]

I dont speak about normal SmartTVs that are connected to the Internet i mean all devices from the Mediaplayer to the Gameing Consoles like the Wii or Playstation and to really crazy stuff like satellite receivers you can use to surf the internet there are a view hundred different devices out there. If you try the most of them it is simply not fun or impossible to use the most of the existing sites if you take popular sites (simple ones by design) like tubesites as an example they dont work, crash the device because of they eat the memory up or they simply dont work because you cant control them with the remotecontrols you have for your TV or device!

On some you can start a video but you cant stop it or do anything because the devices move the focus on the video and you never come back you have to close the browsers.
On SmartTVs the amount of sites working "in parts" is big but - working the way a user want them to use - they are far from - try it yourself take place on your couch start the Browser on your TV or Smartdevice and try to use the sites you have or promote and try to signup or interact in any way.

1. websites are not built for TV Usage - the large screen needs to be easy to use
2. all devices work different - a lot of changes need to be done
3. Signupforms are pur frustration on nearly all of this devices and some of them simply cant use ssl
3. this devices are no desktops so they have memory problems with normal adult websites
4. they support different standards for mediatypes and encodeings

The important thing check your Traffic for this type of devices it makes 2-4% of your traffic already and it grows permanently.
It is like mobile some years ago and you need to prepare yourself for that kind of traffic and not to forget in the moment this is 2-4% of your traffic - in the most cases you couldn't sell something too them because the sites want work for them or are that hard to use that the user simply stops useing it because he gets frustrated. This is a complete new usergroup which are growing very fast.

By the end of 2012, there were more than 100 million consumers globally who regularly used Smart TVs and there where more than estimated 220 Million gameing consoles out there with more than 100 Millions (guessed by a study) that are connected to the internet. You for sure know all the people that tell you "if i would have known back than as the internet started what i knew now i could make a fortune" - its like that on TV - the Internet is Brand new the experience too - its like the mobile market some years ago. So ask yourself is this a market you need to prepare for :-)

[6South]

When I first moved in here and bought my first Plasma TV 8-10 years ago I added a media center PC to my rack for viewing downloaded TV, media center DVR recordings and Internet media.

A while after that I bought a Roku and using Netflix, Plex, etc was able to pull the media center out thanks to Comcast adding HD and DVRs.

This past X-mas we bought a Blu Ray DVD player which has Netflix and Plex built in plus other IPTV sources.

Not to mention, our Xbox, Playstation and even Wii all have these capabilities built in now.

When I move to our new house in a month or two we're buying a new Plasma and it will most likely have these capabilities built in.

The point is, IPTV is not just here, it's everywhere and will continue to be an easily available feature. You can add your content to a channel for Roku or direct to IPTV hardware and software easily and for less money than you probably think.

Those who think it's not worth pursuing as a revenue stream are making a huge mistake, IMO but that's fine by me. Large amounts of money are made in this and other industries because people get complacent and leave the door open for those willing to innovate and take educated risks.

Given it's a very well protected platform I just don't see the downside in offering it to users.

[Donna.Partnercash]

Here's the feedback we gathered so far:



So let's go into some more details to ensure we're all on the same page when talking about ipTV!

Yes ipTV means SmartTVs like Samsung, Philips, LG, Panasonic or Sony BUT it also means a LOT more then that!

It would be foolish to limit the discussion to only the SmartTvs and forget all about Connected Devices or simply Connected TV's. Basically every device which is out there and can connect to the internet and is NOT a desktop, Laptop, Notebook, tablet or Mobile would be left out of the discussion.

Here's our view on all these devices:

1. SmartTVs (which have built-in browsers and native apps) - give out a "near" Desktop experience BUT only because websites COULD work on them, it doesn't actually mean that the experience is user-friendly

2. GoogleTV (although considered by the most people a smartTV, we choose to look at it separately simply because it can run direct in TV on a mediaclient or a HDMI or USB-Stick connected to the TV-Set.)

3. Consoles (this is where all the Playstation 3, XBox, Wii and Wii U find their place)

4. Set-Top Boxes provided by the Cablenetworks

5. Miniconsoles (this is where we count all the Playstion Vita, Nintendo 3DS and other Consoles that can be used with a browser like application - we count them as Connected Devices not as a Connected TV)

6. Bluray-Players - a lot of new Bluray Players built the last years have Browser like applications (not Browsers) - or Livefeatures like Bluray-Live where you can connect direct to Internetsites

7. Satellite Receivers - Standards like HBBTV, DSMCC, MHP allow you to use your satellite receiver to start applications and use built-in browsers with defined (reduced) HTML,CSS,JS Standards in a "Browser-like" environment directly on your TV screen

8. MediaControlers - with Browserlike applications and native applications like (boxee, xbmc, plex,...)

9. Closed ipTV Media apps/hardware - like Roku, AppleTV, adult related ones like fyreTV, CamStick, ... the most of the time they are used to present only one service some have additionally the possibility to act like standard media clients and some have a browser that is free to use other services too but a lot are simply closed for one service

10. Storagesystems like Netgear ... - some of them are equipped with special browserflike features or apps


Now for the good questions:

Who is actually using a BlueRay Player or a Satelite Reciever to browse the internet?

a) Someone who has only a Mobile or a TV Set to surf the internet because they cant afford a computer - I personally know a lot of people who only use their mobile or their connected Device to use the internet

b) Someone who likes to sit on the couch instead of a computer chair

c) Someone that plays games on a console surfs on it too, as these Game-consoles can be looked at as a computer replacement at times


A lot of people that tell you at the moment that their site works on these devices are a little bit like they would tell you "I have a car" BUT what they actually mean is: they have the licence plate with wheels but no doors, no window, no roof and no seats, no radio and sometimes no engine. Until now we havent found any site that worked without any sort of problems on these devices
One simple example you can try out for yourself is to sit 3-5 meters away from the screen, open a website and you will very soon notice that you cant read all those small fonts and cant even recognize the images loaded. The most "browserlike" Apps on these devices are simply overwhelmed or overloaded by the structure of a normal website built for Desktop usage.

Remember some some years ago when somebody told you his site works on Internet Explorer you would have asked which version of the IE it is, because in 3 out of 4 failed to work?

With these devices its nearly the same, as some have exactly the same underlying software but it behaves differently because the Devicebuilders have changed the software behavior and settings itself. As an example a lot of the HBBTV devices use a special Opera Version - its always the same version but on every Device the results of the same site are different.
Some don't even give you event handlers for mouse or key-inputs so you have to use device specific features or your links, Ads, Logins as other things simply won't work.

We use in our Research and Development Department around 128 different devices at the moment and on every one the results of the same website are always different.

So you may ask yourself - "If it is all that complicated why should I care?"

There are 4 simple answers:

1. You have that kind of traffic already but most of the time you simply don't know it because even google analytics doesn't analyze the traffic that way so you can see it

2. It's the strongest growing Internet Market

3. 38% of all US households now have at least one TV set connected to the internet via a video game system, a BluRay Player, Apple TV or Roku set-top box, and/or the TV set itself

4. TV - is one of the only things people reserve time for. You don't normally say: "Today I will sit 3 hours infront of the Computer!" but you do so for sitting infront of the TV - so its fixed time every day

Here are also some Numbers to ponder upon:

- The average person in the US uses the TV for 5 hours and 11 minutes a day (study as of 15.7.2012)
- 99% of all households in the US have at least one TV set


You can do the math yourself, I think.

[JFK]

Originally Posted by Donna.Partnercash

Here's the feedback we gathered so far:



So let's go into some more details to ensure we're all on the same page when talking about ipTV!

Yes ipTV means SmartTVs like Samsung, Philips, LG, Panasonic or Sony BUT it also means a LOT more then that!

It would be foolish to limit the discussion to only the SmartTvs and forget all about Connected Devices or simply Connected TV's. Basically every device which is out there and can connect to the internet and is NOT a desktop, Laptop, Notebook, tablet or Mobile would be left out of the discussion.

Here's our view on all these devices:

1. SmartTVs (which have built-in browsers and native apps) - give out a "near" Desktop experience BUT only because websites COULD work on them, it doesn't actually mean that the experience is user-friendly

2. GoogleTV (although considered by the most people a smartTV, we choose to look at it separately simply because it can run direct in TV on a mediaclient or a HDMI or USB-Stick connected to the TV-Set.)

3. Consoles (this is where all the Playstation 3, XBox, Wii and Wii U find their place)

4. Set-Top Boxes provided by the Cablenetworks

5. Miniconsoles (this is where we count all the Playstion Vita, Nintendo 3DS and other Consoles that can be used with a browser like application - we count them as Connected Devices not as a Connected TV)

6. Bluray-Players - a lot of new Bluray Players built the last years have Browser like applications (not Browsers) - or Livefeatures like Bluray-Live where you can connect direct to Internetsites

7. Satellite Receivers - Standards like HBBTV, DSMCC, MHP allow you to use your satellite receiver to start applications and use built-in browsers with defined (reduced) HTML,CSS,JS Standards in a "Browser-like" environment directly on your TV screen

8. MediaControlers - with Browserlike applications and native applications like (boxee, xbmc, plex,...)

9. Closed ipTV Media apps/hardware - like Roku, AppleTV, adult related ones like fyreTV, CamStick, ... the most of the time they are used to present only one service some have additionally the possibility to act like standard media clients and some have a browser that is free to use other services too but a lot are simply closed for one service

10. Storagesystems like Netgear ... - some of them are equipped with special browserflike features or apps


Now for the good questions:

Who is actually using a BlueRay Player or a Satelite Reciever to browse the internet?

a) Someone who has only a Mobile or a TV Set to surf the internet because they cant afford a computer - I personally know a lot of people who only use their mobile or their connected Device to use the internet

b) Someone who likes to sit on the couch instead of a computer chair

c) Someone that plays games on a console surfs on it too, as these Game-consoles can be looked at as a computer replacement at times


A lot of people that tell you at the moment that their site works on these devices are a little bit like they would tell you "I have a car" BUT what they actually mean is: they have the licence plate with wheels but no doors, no window, no roof and no seats, no radio and sometimes no engine. Until now we havent found any site that worked without any sort of problems on these devices
One simple example you can try out for yourself is to sit 3-5 meters away from the screen, open a website and you will very soon notice that you cant read all those small fonts and cant even recognize the images loaded. The most "browserlike" Apps on these devices are simply overwhelmed or overloaded by the structure of a normal website built for Desktop usage.

Remember some some years ago when somebody told you his site works on Internet Explorer you would have asked which version of the IE it is, because in 3 out of 4 failed to work?

With these devices its nearly the same, as some have exactly the same underlying software but it behaves differently because the Devicebuilders have changed the software behavior and settings itself. As an example a lot of the HBBTV devices use a special Opera Version - its always the same version but on every Device the results of the same site are different.
Some don't even give you event handlers for mouse or key-inputs so you have to use device specific features or your links, Ads, Logins as other things simply won't work.

We use in our Research and Development Department around 128 different devices at the moment and on every one the results of the same website are always different.

So you may ask yourself - "If it is all that complicated why should I care?"

There are 4 simple answers:

1. You have that kind of traffic already but most of the time you simply don't know it because even google analytics doesn't analyze the traffic that way so you can see it

2. It's the strongest growing Internet Market

3. 38% of all US households now have at least one TV set connected to the internet via a video game system, a BluRay Player, Apple TV or Roku set-top box, and/or the TV set itself

4. TV - is one of the only things people reserve time for. You don't normally say: "Today I will sit 3 hours infront of the Computer!" but you do so for sitting infront of the TV - so its fixed time every day

Here are also some Numbers to ponder upon:

- The average person in the US uses the TV for 5 hours and 11 minutes a day (study as of 15.7.2012)
- 99% of all households in the US have at least one TV set


You can do the math yourself, I think.

#4 very true

[Regina_PC]

today we have a cool and short promo-clip for you. take a look on the ipTV clip (1:23 min) to see general information about the iptv market



enjoy and have fun...

[NewNick]

Originally Posted by 6South

When I first moved in here and bought my first Plasma TV 8-10 years ago I added a media center PC to my rack for viewing downloaded TV, media center DVR recordings and Internet media.

A while after that I bought a Roku and using Netflix, Plex, etc was able to pull the media center out thanks to Comcast adding HD and DVRs.

This past X-mas we bought a Blu Ray DVD player which has Netflix and Plex built in plus other IPTV sources.

Not to mention, our Xbox, Playstation and even Wii all have these capabilities built in now.

When I move to our new house in a month or two we're buying a new Plasma and it will most likely have these capabilities built in.

The point is, IPTV is not just here, it's everywhere and will continue to be an easily available feature. You can add your content to a channel for Roku or direct to IPTV hardware and software easily and for less money than you probably think.

Those who think it's not worth pursuing as a revenue stream are making a huge mistake, IMO but that's fine by me. Large amounts of money are made in this and other industries because people get complacent and leave the door open for those willing to innovate and take educated risks.

Given it's a very well protected platform I just don't see the downside in offering it to users.

We are very active in this area - those that don't think there is revenue here are quite welcome to stay out of the game.

We are specifically looking to recruit technical talent for this area. Please anyone looking for coding work with an interest in connected TV please drop your contact details into the thread.

[Regina_PC]

Originally Posted by NewNick

We are very active in this area - those that don't think there is revenue here are quite welcome to stay out of the game.

We are specifically looking to recruit technical talent for this area. Please anyone looking for coding work with an interest in connected TV please drop your contact details into the thread.

we have the same opinion, it's a market with a big rate of growth.

Good luck

[michael.partnercash]

Originally Posted by NewNick

We are very active in this area - those that don't think there is revenue here are quite welcome to stay out of the game.

We are specifically looking to recruit technical talent for this area. Please anyone looking for coding work with an interest in connected TV please drop your contact details into the thread.

so true - and for those who are more visual please check out the latest video in the Partnercash youtube channel to erase last doubts!

[rjDynamic]

To us its about branding and connecting with your customers anywhere they happen to be. We agree its a growing market, in particular if you bring your solution directly to your customers.
http://www.sexentertain.com/delivery/content-anywhere