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Old 08-10-2015, 04:30 PM   #1
AdultKing
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Google Inc becomes Alphabet Inc - no seriously.

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Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet (Alphabet). I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President.

Official Google Blog: G is for Google
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Old 08-10-2015, 10:21 PM   #2
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Google Inc, the $US445 billion search advertising giant, shocked the corporate world on Tuesday morning when it announced a sweeping overhaul of its business and a (rather nauseating) rebrand of its corporate entity.
On the stock exchange, what was once Google will henceforth be known as Alphabet. Google, the thing you use to search for stuff, will be still be known as Google, but is now just one of Alphabet's many businesses.
At the very least, Google (Alphabet) can no longer be criticised for being boring.

Google is now Alphabet: making sense of a crazy corporate announcement
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Old 08-10-2015, 10:22 PM   #3
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new structure is not something new to see
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Old 08-10-2015, 10:27 PM   #4
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new structure is not something new to see
Yeah, but the name ?
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Old 08-10-2015, 11:14 PM   #5
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https://abc.xyz/
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Old 08-10-2015, 11:41 PM   #6
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Yeah, but the name ?
same when they chose google, who would of thought it would be a common word for a search...
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Old 08-10-2015, 11:44 PM   #7
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Kind of makes sense actually, "Google" is just one of the products that Google Inc owns, they are huge and have many entities like YouTube and probably want to be known for more than just their search engine.
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Old 08-10-2015, 11:59 PM   #8
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Good read
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Old 08-11-2015, 12:08 AM   #9
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Now Google is just the G of a long list of companies. Great move imo.
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Old 08-11-2015, 12:11 AM   #10
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looks like they are planning to grow even bigger, now they have 26 alphabets for new projects,

g for google
y for YT
etc etc.
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Old 08-11-2015, 12:43 AM   #11
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same when they chose google, who would of thought it would be a common word for a search...
Maybe some of you guys haven't watched Silicon Valley.

They're naming the new company after a joke.

There's An Amazing Silicon Valley Easter Egg In The Alphabet Open Letter | Gizmodo Australia
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Old 08-11-2015, 03:01 AM   #12
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Old 08-11-2015, 04:11 AM   #13
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Google Jizz
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Old 08-11-2015, 04:19 AM   #14
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Did you fond the hiddden link on abc.xyz ? It goes to hooli.xyz (if you don't know this company, watch silicon valley on HBO)

Plus did you notice the words made by the letters on cubes ?

MAD

&

SEKZ (sex)

Well done Google !
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Old 08-11-2015, 04:54 AM   #15
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not digging it, sounds like some bad April fools joke... they are actually for real?
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Old 08-11-2015, 05:10 AM   #16
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Well.. as long as it isn't Umbrella Corporation..
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Old 08-11-2015, 05:36 AM   #17
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Great move, both on a branding and organizational level.
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Old 08-11-2015, 05:53 AM   #18
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Did you fond the hiddden link on abc.xyz ? It goes to hooli.xyz (if you don't know this company, watch silicon valley on HBO)
Yep, that's why I posted the thread, but nobody got it. Maybe not many people have watched Silicon Valley.
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Old 08-11-2015, 06:11 AM   #19
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Yep, that's why I posted the thread, but nobody got it. Maybe not many people have watched Silicon Valley.
It's just an easter egg, they are not "naming the new company after a joke".
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Old 08-11-2015, 06:17 AM   #20
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Holding companies are hardly anything new. I imagine a lot of us on this board were way ahead of Google with having a holding company. It's just easier. Especially when you have LLCs for each asset, like a property or IP holding.
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Old 08-11-2015, 06:24 AM   #21
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So, GOOG will become ABC on the ticker symbol? I smell a stock split coming perhaps.
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Old 08-11-2015, 06:25 AM   #22
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Looks like Sundar Pichai is the next CEO of Google.

Indian dude from Chennai.

I bet this is just so Brin and Page can take life easy.....
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Old 08-11-2015, 03:41 PM   #23
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How accurate is this?! Because I think it's pretty fuckin' cool. Just like the alphabetical Android OS's.
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