thommy

i would - but i did not know about that also up to now.
but i am still young enough to learn and catch the vibes as it seems ;-)

greetings

thommy

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TheSquealer

So to Paul and Barney... Diesel started their ad campaign, making you again two of the dumbest people on this forum... not only explaining repeatedly in insane detail that you have no idea what "brand" means (basically customer expectations of the product/service/company), that you don't understand the difference between "marketing" and "advertising" (Paul and his many idiotic examples lke tshirts) or not understanding that brands are not built with advertising as advertising is for selling,.

In a move i was finding hard to believe, Diesel is in fact trying to sell clothes right off of pornhub, with the most incoherent and poorly thought through media buy efforts ever.

Banner.....

"thanks for coming"?
"come and see us?"

sent to a generic catalogue page for male and female underwear?

This is not even a solid amateur attempt. Not even close. Will be interesting to hear them proclaim the traffic is useless.

What the fuck?!?!


Looking forward to your many days of explaining how genius they are.... or how it doesn't matter if the marketing team sets 100-200-300-500k on fire because they don't have to explain it, measure results or analyze the effort in any way. The only way this can possibly benefit them is if it causes a PR shit storm.

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deonbell

Not seeing the ads here. Look forward to seeing them on the incest videos.
They are trying to the PR shirt storm approach to getting their name out there.

Diesel on Twitter: "We're pushing all the right buttons. #dieselhashtag coming soon @Pornhub https://t.co/dCNLsAD75G"

Somebody posted fraud is high in porn. I don't think this will transfer over to mainstream, cause you have to send a object to a physical address, with porn You do not.

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TheSquealer

was showing every few reloads for me.

ads link to this page
Underwear ADV | Diesel Online Store

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deonbell

Must be looking at location.

GIRLS | Diesel Online Store

LOL. Don't see how this could go wrong in 20 directions.

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Barry-xlovecam

If you actually think people click thru in any great number on bulk ads on tube sites you are really an idiot

If you want to waste your time trying to squeeze blood of of a stone -- good fucking luck.

If you don't understand the top-of-the-mind branding of pop up ads then I won't argue with you -- I have never won an argument with a doorknob yet.

1. Is apparel the best product to market on a tube site? Probably not.
2. Will an apparel product make immediate conversions from a tube site? In reasonable expectation damn few.
3. Are tube viewers clothing buyers? Yes.
4. Will those potential buyers recall the name when they see other more mainstream advertising for Diesel -- that is Diesel's gamble that they will.

Maybe, Diesel spent $50K or $100K on this experimental branding campaign and they don't expect measurable and traceable results. Maybe Diesel shits money and your ass squeaks (or squeals) when you walk.

Barry-xlovecam

OTB | OTB website
That's who owns Diesel
They claim over 1.5 billion Euros in annual turnover.
Yep, they can afford to shit money

thommy

my point of view in that issue is not genius or not genius. it also does not matter if they see the effect in advertising on a porn site or in the PR-effect what they get by just doing it.

my point of view is, that this step of a big nonadult company can change the profit situation of the complete biz.

the adult biz is mainly in trouble, because of unprofessional marketing of the traffic what is existing. if you have only unprofessional marketers. unprofessional marketers are leading to unsufficient market exhaustion and that leads directly to lower prices.

we all know that and advertiser can not spend more money in advertising as he are able to make. the answer on that up to now was to decrease the prices.
but that can not be an unilateral action because there is also another answer what is called: force them to make more - force them to be professional.
you can try to sell a private jet to one who is not a pilot. first of all the jet will not have the same value for him as for someone who knows and second of all he will crash and don´t buy a second one.

by bringing professional marketers into that biz (whatever their intensions may be), there is a new competition comming up and with this new competition it will become even more important to market own or bought traffic wiser, more professional and with a much better exhaustion.

again: this biz was fucked by dilletants because it was POSSIBLE to survive with amateurishness and being an allrounder with a knowledge of 10% in 1000 issues what would need a professional mind. it was possible because the competitor was not better.

success does not mean to know the perfect way because this perfect way is not existing. success means to make as less mistakes as possible. and because there are millions of possible mistakes in every part of a business it means that your lifetime will not be enough to make them all.

if one is able to convert 1 out of 100 and another one converts 2 out 100 he is double successful as the other, but in real he made only 1% less mistakes, because he did NOT convert 98 while the other one is NOT converting 99.

marketing is much more than advertising and it is also much more than public relation. this is why a marketing organisation is build in many different departemens. to be a professional in one departement you have to be a logic and mathematic thinker. to be a professional in the other, you need to be a creative and chaotic thinker. as a one man show in trafficmarketing you have to be all in one because it needs logic, mathematics, interpretation skills learning ability, talent for improvisation, curiosity, creativity, courage and human empathy. there are not many people out there who are schizophrenic enough to be that. all i can see at this moment is, that one is copying the other like monkeys do.

so the relly big chance in that is, to possibly get rid of the monkeys and get value from the values we have in our hand.
because one thing is sure: porn will always be a trafficmagnet - the goal is now to use this traffic for something else as for trying to sell them what we give them already for free to get them.

greetings

thommy

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Paul Markham

You are clueless about white space adverts. Personally I would have made the name a little larger, besides that it's fine for now. We will see how it progresses.

Of course we do have someone who works from his bedroom telling a $billion company with an advertising budget that he can't even dream of. They're doing it wrong.

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Paul Markham

With mainstream all the company needs to do is put it's brand up. Think outside the practice of clicking on ads to get sales from clicks.

Are you saying they don't have to track sales by the hour to worry if they're about to go broke!!!!!

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Paul Markham

For a minute let's assume Diesel don't have the same approach to advertising some here have to have. And Tubes do get mainstream companies buying space on the scale they do elsewhere.

What effect will that have for the industry?

The obvious comparison is TV and media advertising and product placement. The cigarette industry isn't strapped the way it is offline. They can afford to sponsor movies for $5,000 with pornstars smoking before and after sex that will get millions of views. Same with the alcohol industry. Neither have to bother with being PC.

The white ad on PH is a brilliant move on that style of page. Diesel can afford to buy every advert PH show. This forces the current crop of Ad Space buyers to raise their bids or leave the game.

The effect on Blogs is going to depend on what those Blogs contain, can they keep people on the page long enough and returning often enough to interest anyone?

GFY has how many views a day and charges what for a skin?

Then all they need is a company selling a product we buy. Could be pants to games to cigarettes. What this does is leave behind the old adage of 1-1,????. It's all about eyes on the screen.

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Magnetron

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plaster

I'm sure this has been stated in this 4 page thread but if a mainstream window opens on tube viewers computer and mainstream company advertises with adwords, that ad is then going to show up all over the place for that surfer. Facebook for starters.

Diesel should be buying pops, not banners.

plaster

And exactly as I suspected. They are generating "soft" leads and purchasing adword campaigns on a cost per click basis. So they only pay per click on mainstream sites and a good percentage of clicks would have already seen their product. It makes the value of mainstream click exponentially better.

Porn addict surfing pornhub and sees this:



Clicks it and sees this:



Anybody using the computer and surfing any site with adsense on it sees this until cookies are cleared:

playstudscom

Diesel dont do this to advertise.
They do it to spark controversy and get attention that way.
Facebook petion with 100000 telling them to stop advertising on porn sites is what they are really hoping for.

To get more mainstream business to advertise on pornsites. One must find those brands that rely on controversy to get attention to start using porn sites for advertising.

Paul Markham

Against 20 million views a day on PH.

The controversy will die down, 20 million a day is constant. OK tear me apart on the numbers.

The only thing that will stop this is a fall in sales because of the ads. This is about adapt or die, will the present advertisers be able to adapt to pay the higher rates? Because the longer this goes on for, the more mainstream money will out price them.

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DVTimes

Mainstream and porn are very close these days.

Just look at TV shows, many are better than porn.

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lezinterracial

Curious how this campaign worked out.

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ITraffic

Diesel Has Seen a 31 Percent Increase From Advertising on Pornhub | Complex CA

Pornhub has caused an increase of 31 percent in the company.

TheSquealer

Let me help you read the relevant part of a non article with non facts..... this is PR for them obviously. it has nothing to do with branding, sales or marketing.







.

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ITraffic

obv i quoted that because i thought it was funny.

raganello

non porn brands investing in porn it's such an interesting topic, this case is pretty cool if you haven't seen it

blog.eat24.com/how-to-advertise-on-a-porn-website

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NadXP

Besides Pornhub Diesel got great Brand Mention Here, at GFY.

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Barry-xlovecam

Product awareness and top-of-mind branding for the win

celandina

Youporn and Pornhub are the most censored tubes... They are heading to oblivion with their "NoNo lists"... Diesel will get hits from the "meat and potato" crowd who cannot afford their shit a anyway...stupid move by both parties.

Paul Markham

How many non-porn companies are now advertising on Porn Tubes.

Bohemia Casino

I got that popup.

And this which shows set off my virus alert. latestfromtheworld.com/420/proengineultra

My point still stands. Mainstream entering the free porn world spells more free shit and less sales.

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AndyA

I think this is good for us

JamesDrews

How did you even find this topic, it's a year old

Bladewire

I agree but look what's happening on YouTube, the huge advertisers have pulled their ads from everything but family, cooking, children, fashion and a few other ultra safe categories.

I wonder if more mainstream advertisers are advertising on pornhub or if they've pulled back now as well?

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thommy

true ! in 2016 we made already around 30% of our revenue with not-porn related stuff and there is comming up more and more now.
i think in the next 3 years we will go near to 50% and that is good because our users have more budget than only the small porn budget.

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Brian mike

romeo22

who said there is on money in porn

jim101

I came across this old thread recently. 2024 views on this would be interesting!

mechanicvirus

Lol I forgot that porn was like "lol we got diesel, now we'll be welcomed with open arms"

Hahaha, god what a funny industry this is.

Look Chang

I am surprised that mattress brands are not advertising on porn sites showing for example doggy position on a good mattress.

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We miss you, Mark . . .

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