Percentage of Scheduled Rebills... Site Owner Question

[phil-flash]

Do any of you know the average amount of rebills that actually come through.

For example: if I had 100 rebills scheduled for the next 30 days. How many would actually rebill. My GUESS is that 75% to 80% would actually rebill... but that is just a guess.

I don't have enough data or numbers to calculate for myself. I will in time, but for now I was just wondering if anyone has a more accurate way of knowing.

[Relentless]

Varies tremendously program to program.

Where is the signup from, what payment method did they choose, did Target or Homedepot get hacked recently to necessitate replacement cards, have they already rebilled at least once, what is the site price point and billing descriptor

Too many variables to estimate beyond your own data

[klinton]

from affiliate point of view:
everything from 30 % to 80 %.....

75 to 80 % would be really good result, only on sites with lots of content

[phil-flash]

Thanks for the responses. I get the variables, there are even more variables than you listed. That is why I asked for an average. An average would be a number that is close to reality, not one hundred percent correct.

Billing company people should know this... if not then you are probably not a good rep. Where are your replies?

[plaster]

Ovet 40% would be really good with adult billers. The problem with adult is that damn decline 05, do not honor.
The number can increase by trying the card several times over a period of time till either success or cancel.

[The Porn Nerd]

Impossible to calculate without seeing hard numbers.

[phil-flash]

It is possible... there has to be an average somewhere. A godam average. Not a perfect calculation.

[The Porn Nerd]

Originally Posted by phil-flash

It is possible... there has to be an average somewhere. A godam average. Not a perfect calculation.

OK 50%, how's that?

Seriously your question is too generic without hard numbers.
My average (with my sites) will not be the same as someone else's sites.

But the old cliche or "Industry average" (for paysites) is 2-3 months for a rebill.
Or, a better metric: around $100-$120 per Member for the life of that Member.

[Olga BongaCash]

it all depends

[PornoPlopedia]

Variables to consider :
1- Initial Price Point (Usually if a client comes in at 1$ trial the rebill pattern is shorter)
2- Uniqueness of content and drooling effect
3- Quantity of content
4- Incentive program
5- Geography (poorer countries have less joins and less rebills)
6- Download or stream only.
And this is just a few of the factors...

[lagwagon]

Good luck, only a processor could give you this answer. Even then it is still speculation.

[Barry-xlovecam]

You want to know the churn rate ...

[phil-flash]

Alright... I will report back on October 1st with my first month findings.

[robfantasy]

need to know the billing region and biller scrub..

[phil-flash]

Nine hours into day one of my first month of tracking scheduled verses actual rebills, I am at 1.08% actually rebilled. LOL

It's kind of fun charting in Apple's Numbers app.

[plaster]

Please keep us updated with each rebill attempts OP

[phil-flash]

Originally Posted by plaster

Please keep us updated with each rebill attempts OP

What does OP mean?

[plaster]

Originally Posted by phil-flash

What does OP mean?

It means original poster... you. I was kidding.

Can you track all the declines reasons though and make a table at end of month? I'd actually like to know those stats even if not my sales. What kind of sales btw?

BTW means by the way. Btw

[NatalieK]

Originally Posted by The Porn Nerd

OK 50%, how's that?

Seriously your question is too generic without hard numbers.
My average (with my sites) will not be the same as someone else's sites.

But the old cliche or "Industry average" (for paysites) is 2-3 months for a rebill.
Or, a better metric: around $100-$120 per Member for the life of that Member.

this is good


and PN is right, depends on niche, where the traffic is coming from & for how long the retention

Wished people asking questions would chill the fuck out

[phil-flash]

A third into September and here is an update on my findings...

67% of rebill revenue remains to be realized.

28% of rebill revenue has been realized.

5% of rebill revenue has went... poof.

What's interesting is that the lost revenue and realized revenue add up to 33%... and 33% of September has passed.

If this holds... the projection would be that 85% of scheduled rebills, actually rebill. At least for my setup and all of my variables.

I will post again on the 20th.

[phil-flash]

Originally Posted by plaster

It means original poster... you. I was kidding.

Can you track all the declines reasons though and make a table at end of month? I'd actually like to know those stats even if not my sales. What kind of sales btw?

BTW means by the way. Btw

I have not given declines much thought... maybe after I figure out my rebills.

TAYOQ (to answer your other question)... My sales are just subscriptions to my site...

The Official Site of phil-flash | Amateur Teen Collection

[Pseudonymous]

Im not sure what you are seeking from this question. I can tell you one thing though, your rebill rate will be much higher than average, is that what you want to know?

You have an old network, most of the people still rebilling are customers who don't care enough to cancel. Thats what old sites are like. Given the majority of your members have been members for quite some time, why would they suddenly cancel now?

You should be looking at those numbers for new members specifically. That data is a little more important

[phil-flash]

Originally Posted by Pseudonymous

Im not sure what you are seeking from this question. I can tell you one thing though, your rebill rate will be much higher than average, is that what you want to know?

You have an old network, most of the people still rebilling are customers who don't care enough to cancel. Thats what old sites are like. Given the majority of your members have been members for quite some time, why would they suddenly cancel now?

You should be looking at those numbers for new members specifically. That data is a little more important

What I am looking for with my original question... is what to expect percentage wise to rebill each month. I am taking a new look at my growth... and rebills are a large part of this new outlook I have.

I wouldn't say the majority of my members have been with me quite some time. Yeah, there is a nice chunk steadily rebilling away... but they fall off here and there. I don't want to depend on that segment of my member base and their rebills.

I am actually looking more, towards new memberships and their rebills.

There is a another board I am a member of, NNMasters. We used to help each other a long... that's all I am doing here. Maybe someone will catch onto how important rebills are and focus on that more after reading this thread.

I used to think that I needed to get more and more new sales to grow. New sales are lovely, and yes, you do need them. But I have changed my opinion on new verses rebills as of late. And I just wanted to see if anyone else was willing to share a percentage if they had it.

At least I am not posting about dumb useless shit

[Pseudonymous]

Well you were seeking an average but that average serves no purpose as its not something you should measure yourself against. Age of the website and whether a site is still updating are the two biggest variables here in regards to how many you lose each month.

So i'd say if you were just looking for an average, try to find sites that are comparable and ask them. Instead of looking for an average from a biller or industry average, etc - Which im sure you were already trying to do with this thread

Considering NNmasters is for the solo niche, yes that would have been a good place to ask. Especially considering most websites in the solo niche come from the same era and contain mostly sites that no longer update with new content. However I wouldn't expect real numbers anymore, people aren't so generous divulging this information. I think asking privately might be a better route

And if you are looking more towards new memberships and their rebills, like i said, you should analyze the average rebill rate of members newer than 12 months. Perhaps your processor can help you with this data if your reports do not show this. That can also give you the number of how many are expected to fall off each month

[Pseudonymous]

This effort would be better spent producing new sites ;) I haven't seen any new sites from you in quite sometime. Thats definitely the best way to increase rebills/sales

[phil-flash]

Well September is over and here are my results.

Rebill Counts: 78% of scheduled rebills were realized.
Rebill Amounts: 83% of scheduled revenue was captured.