Educational How do you valuate your porn site(s) for sale? - GoFuckYourself.com

JayX · 02-12-2021, 07:45 PM

For mainstream businesses, you look at EBITDA, or profits multiplier, but for this industry, how do you valuate? What are the going rates?

Interested in hearing your buyer and seller stories with numbers.

Thanks 👍

Sly · 02-12-2021, 08:00 PM

Quote:

Originally Posted by JayX

For mainstream businesses, you look at EBITDA, or profits multiplier, but for this industry, how do you valuate? What are the going rates?

Interested in hearing your buyer and seller stories with numbers.

Thanks 👍

This could be an interesting read!

mechanicvirus · 02-12-2021, 08:32 PM

Normally I've heard it's 9-12 months revenue based on the volatility of this market, depends on the site though.

JayX · 02-12-2021, 08:51 PM

Interesting that you mention revenue and not profit.

AmeliaG · 02-12-2021, 09:51 PM

Quote:

Originally Posted by JayX

Interesting that you mention revenue and not profit.

While those left now are more likely to be professional in their accounting, the industry has had a history of being less aware of, for example, tax deductions most businesses would know to take. Most buyers are not exactly using discounted cash flow models or multi year returns to decide what they are good with paying. A lot of buyers will consider how long it would take them to knock off your project, when deciding how many months or years of revenue to pay.

Denny · 02-12-2021, 11:22 PM

Quote:

Originally Posted by mechanicvirus

Normally I've heard it's 9-12 months revenue based on the volatility of this market, depends on the site though.

wankawonk · 02-12-2021, 11:38 PM

Nobody's gonna give you a quarter what it's worth. Sorry.

redwhiteandblue · 02-13-2021, 02:59 AM

I see Gotporn is up for sale for 10 grand..

https://sedo.com/search/details/?partnerid=324290&language=us&domain=gotporn.com&o rigin=partner

CurrentlySober · 02-13-2021, 08:10 AM

I usually just pluck a ludriouse price straight out of my ass, put it on GFY to sell it, then spend an entire thread arguing with everyone who doesn't agree with what I want for it.

But thats just me... YMMV...

SeoDealer · 02-13-2021, 08:26 AM

Quote:

Originally Posted by mechanicvirus

Normally I've heard it's 9-12 months revenue based on the volatility of this market, depends on the site though.

I doubt you can find a good website for 9x monthly revenue

csnmf · 02-13-2021, 09:38 AM

In mainstream, on sites like empireflippers, they usually asking for around 30x monthly profits on average which includes stuff like Amazon FBA type business as well as affiliate sites. Obviously depends on many factors. I would think for an affiliate site in adult you are going to get alot smaller multipliers than you would for a mainstream site on average.

Ferus · 02-13-2021, 11:03 AM

Quote:

Originally Posted by csnmf

In mainstream, on sites like empireflippers, they usually asking for around 30x monthly profits on average which includes stuff like Amazon FBA type business as well as affiliate sites. Obviously depends on many factors. I would think for an affiliate site in adult you are going to get alot smaller multipliers than you would for a mainstream site on average.

Those are fantasy prices made up to cheat people that dont get it. You would be lucky if they sold for one tenth of that price

Sly · 02-13-2021, 11:12 AM

Quote:

Originally Posted by csnmf

In mainstream, on sites like empireflippers, they usually asking for around 30x monthly profits on average which includes stuff like Amazon FBA type business as well as affiliate sites. Obviously depends on many factors. I would think for an affiliate site in adult you are going to get alot smaller multipliers than you would for a mainstream site on average.

Important to note here that there is also a difference between an affiliate site and a pay site, or a service site with clients of some sort, etc.

"Adult" isn't just "adult." It's made up of many different sectors that each have their own important variables.

trevesty · 02-13-2021, 02:02 PM

If you ask the brokers in the industry, you'll get insanely inflated prices.

If you ask arrogant webmasters who think their turd is a pot of gold, you'll get insanely inflated prices.

Like Sly alluded to, there's a ton of nuance. A tube won't use the same variables as an established pay site or hosting company. A tube also won't (shouldn't) use the same variables as a review site.

SeoDealer · 02-13-2021, 02:40 PM

Usually those AMAZON FBA websites you find for sale are worth less than a third of the listing price .. there are way too many ways of inflating the price,and some people simply don't understand that it's more about the amount of work you put in..

CaptainHowdy · 02-13-2021, 03:00 PM

My best reply:

trevesty · 02-13-2021, 05:44 PM

Quote:

Originally Posted by SeoDealer

Usually those AMAZON FBA websites you find for sale are worth less than a third of the listing price .. there are way too many ways of inflating the price,and some people simply don't understand that it's more about the amount of work you put in..

How much work YOU have put in has exactly zero bearing on how much I would value YOUR site.

In fact, I couldn't give any less of a shit about that.

SeoDealer · 02-13-2021, 07:34 PM

Quote:

Originally Posted by trevesty

How much work YOU have put in has exactly zero bearing on how much I would value YOUR site.

In fact, I couldn't give any less of a shit about that.

My opinion is the same as yours, I written the post in a hurry and wasn't specific. What I meant to say was that the amount of money an Amazon FBA website produces depends on the amount of work ,thus ,if a website produces 5k/mo with a lot of work,and you sell it for 120k as a 2years revenue price , the price is inflated because once you sell it,you won't be doing that work anymore,it'd be up to the buyer. So,without the respective work,which is what is actually being sold, the revenue is much lower, say 1k , so the price is inflated by 500%

02-12-2021, 07:45 PM	#1
JayX Confirmed User Industry Role: Join Date: Dec 2015 Location: Montreal Posts: 18	How do you valuate your porn site(s) for sale? For mainstream businesses, you look at EBITDA, or profits multiplier, but for this industry, how do you valuate? What are the going rates? Interested in hearing your buyer and seller stories with numbers. Thanks 👍

02-13-2021, 02:59 AM	#8
redwhiteandblue Bollocks Industry Role: Join Date: Jun 2007 Location: Bollocks Posts: 2,788	I see Gotporn is up for sale for 10 grand.. https://sedo.com/search/details/?partnerid=324290&language=us&domain=gotporn.com&o rigin=partner __________________ Interserver unmanaged AMD Ryzen servers from $73.00

02-13-2021, 08:10 AM	#9
CurrentlySober Too lazy to wipe my ass Industry Role: Join Date: Aug 2002 Location: A Public Bathroom Posts: 37,870	I usually just pluck a ludriouse price straight out of my ass, put it on GFY to sell it, then spend an entire thread arguing with everyone who doesn't agree with what I want for it. But thats just me... YMMV... __________________ My AI Handywork... 2 Kings 18:27 👁️ 👍️ 💩

02-13-2021, 02:40 PM	#15
SeoDealer Confirmed User Industry Role: Join Date: Nov 2020 Posts: 253	Usually those AMAZON FBA websites you find for sale are worth less than a third of the listing price .. there are way too many ways of inflating the price,and some people simply don't understand that it's more about the amount of work you put in.. __________________ Hardlinks on websites with traffic of 4millions/month and 1.5millions/month seospies90@ outlook. com

02-13-2021, 03:00 PM	#16
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02-12-2021, 08:32 PM	#3
mechanicvirus Confirmed User Industry Role: Join Date: Feb 2005 Location: Southern California Posts: 3,266	Normally I've heard it's 9-12 months revenue based on the volatility of this market, depends on the site though.

02-12-2021, 08:51 PM	#4
JayX Confirmed User Industry Role: Join Date: Dec 2015 Location: Montreal Posts: 18	Interesting that you mention revenue and not profit.

02-12-2021, 11:38 PM	#7
wankawonk Confirmed User Industry Role: Join Date: Aug 2015 Posts: 999	Nobody's gonna give you a quarter what it's worth. Sorry.

02-13-2021, 09:38 AM	#11
csnmf Registered User Industry Role: Join Date: Nov 2020 Posts: 54	In mainstream, on sites like empireflippers, they usually asking for around 30x monthly profits on average which includes stuff like Amazon FBA type business as well as affiliate sites. Obviously depends on many factors. I would think for an affiliate site in adult you are going to get alot smaller multipliers than you would for a mainstream site on average.

02-13-2021, 02:02 PM	#14
trevesty Confirmed User Industry Role: Join Date: Aug 2006 Location: Midwest Posts: 3,784	If you ask the brokers in the industry, you'll get insanely inflated prices. If you ask arrogant webmasters who think their turd is a pot of gold, you'll get insanely inflated prices. Like Sly alluded to, there's a ton of nuance. A tube won't use the same variables as an established pay site or hosting company. A tube also won't (shouldn't) use the same variables as a review site.