do you think this seminar is worth going to - GoFuckYourself.com

tony286 · 01-14-2009, 04:48 PM

http://www.google.com/adwords/seminars/analytics1.html

Analytics: Introduction & User Training

What is Analytics: Introduction & User Training

If you are a current AdWords customer, and you want to learn about how to track/monitor your website or campaigns, this seminar is for you.

Google Analytics Introduction and User Training is full day course that will introduce you to the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. You will be introduced to these fundamentals and then shown how to apply these Google Analytics skills on your own website. Attendees leave with a better understanding of how Google Analytics works and what tools and reports would best serve their business.

Is Analytics: Introduction & User Training the right course for me?

Google Introduction and User Training is the first course that we offer in the Analytics seminar series. We have found that past attendees with responsibilities in the areas of marketing, business analyst, web development and sales have benefited from this seminar. It is helpful if you've already created an Analytics account and have a website or blog that you can refer to, but this is not required. We start from the very beginning, introducing you to the fundamentals of web analytics, and we will have live examples to show you.

What does Analytics: Introduction & User Training cover?
Morning session Afternoon session
Introduction to web analytics

* The Google Analytics story, introduction to complementary Google products
* Successful Web Analytics Approaches
* Case study

What do you want to track?

* Key Performance Indicators (KPIs)
* Traffic Sources analysis
* Lead Generation metrics
* Branding and Rich Internet Application (RIA) metrics
* Keyword analysis
* Website design/Site Content Optimization
* E-commerce

Case Studies
Reports interface

* Introduction to reports: Overview, Visitors, Traffic, Content, E-Commerce
* Discuss interface features
* Date selection tool
* Exporting and saving reports
* Customizing dashboards
* Emailing reports

Optimizing AdWords and PPC campaigns

* Campaign tracking
* Targeting campaigns around location, site, time of day, keyword position
* AdWords tips and tricks: budget controls, keyword types

Introduction to experimentation and tracking

* Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels
* Manual Campaign Tracking
* Other Google products: Website Optimizer, Feedburner, Webmaster Tools

Creating a data driven culture
Administrative interface

* Setting up an account and profile
* Adding users
* Overview of standard filters
* Overview of Goals and funnels
* Overview of Site Search
* Linking with AdWords

The Importance of Goals

* Non e-commerce vs. e-commerce

Case study Troubleshooting

* ?Not set?, ?other?, sampling, set up, linking
* Common errors and how to avoid them
* Help Center, GAAC program, Discussion Forum

Open questions & answers

What's next after Analytics: Introduction & User Training?

Google Analytics Introduction and Advanced Implementation seminars are offered on back-to-back days so that you can continue to build on your learnings. Taking both classes is useful if you want to learn what Google Analytics is and how to optimize it for your own business.

seeric · 01-14-2009, 04:49 PM

Absolutely.

tony286 · 01-14-2009, 04:51 PM

thank you, will sign up

Si · 01-14-2009, 04:54 PM

of course it is

GetSCORECash · 01-14-2009, 05:05 PM

Tony it looks really interesting. I would say yes!

Ethersync · 01-14-2009, 05:08 PM

sure. go for it.

01-14-2009, 04:48 PM	#1
tony286 lurker Industry Role: Join Date: Aug 2002 Location: atlanta Posts: 57,021	do you think this seminar is worth going to http://www.google.com/adwords/seminars/analytics1.html Analytics: Introduction & User Training What is Analytics: Introduction & User Training If you are a current AdWords customer, and you want to learn about how to track/monitor your website or campaigns, this seminar is for you. Google Analytics Introduction and User Training is full day course that will introduce you to the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. You will be introduced to these fundamentals and then shown how to apply these Google Analytics skills on your own website. Attendees leave with a better understanding of how Google Analytics works and what tools and reports would best serve their business. Is Analytics: Introduction & User Training the right course for me? Google Introduction and User Training is the first course that we offer in the Analytics seminar series. We have found that past attendees with responsibilities in the areas of marketing, business analyst, web development and sales have benefited from this seminar. It is helpful if you've already created an Analytics account and have a website or blog that you can refer to, but this is not required. We start from the very beginning, introducing you to the fundamentals of web analytics, and we will have live examples to show you. What does Analytics: Introduction & User Training cover? Morning session Afternoon session Introduction to web analytics * The Google Analytics story, introduction to complementary Google products * Successful Web Analytics Approaches * Case study What do you want to track? * Key Performance Indicators (KPIs) * Traffic Sources analysis * Lead Generation metrics * Branding and Rich Internet Application (RIA) metrics * Keyword analysis * Website design/Site Content Optimization * E-commerce Case Studies Reports interface * Introduction to reports: Overview, Visitors, Traffic, Content, E-Commerce * Discuss interface features * Date selection tool * Exporting and saving reports * Customizing dashboards * Emailing reports Optimizing AdWords and PPC campaigns * Campaign tracking * Targeting campaigns around location, site, time of day, keyword position * AdWords tips and tricks: budget controls, keyword types Introduction to experimentation and tracking * Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels * Manual Campaign Tracking * Other Google products: Website Optimizer, Feedburner, Webmaster Tools Creating a data driven culture Administrative interface * Setting up an account and profile * Adding users * Overview of standard filters * Overview of Goals and funnels * Overview of Site Search * Linking with AdWords The Importance of Goals * Non e-commerce vs. e-commerce Case study Troubleshooting * ?Not set?, ?other?, sampling, set up, linking * Common errors and how to avoid them * Help Center, GAAC program, Discussion Forum Open questions & answers What's next after Analytics: Introduction & User Training? Google Analytics Introduction and Advanced Implementation seminars are offered on back-to-back days so that you can continue to build on your learnings. Taking both classes is useful if you want to learn what Google Analytics is and how to optimize it for your own business.

01-14-2009, 05:05 PM	#5
GetSCORECash Confirmed User Industry Role: Join Date: Mar 2008 Location: Miami Posts: 5,527	Tony it looks really interesting. I would say yes! __________________ \| skype: getscorecash \| ICQ: 59-271-063 \| New Sites: \| SCORELAND2 \| Roku Channel SCORETV.TV \| 60PLUSMILFS \| \| Big Tit Hooker \| Tits And Tugs \| Big Boobs POV \| Karla James \| \| Naughty Foot Jobs \| Linsey's World \| Busty Arianna Sinn \| Get SCORE Cash \|

01-14-2009, 04:49 PM	#2
seeric .......... Industry Role: Join Date: Aug 2004 Location: .......... Posts: 41,918	Absolutely.

01-14-2009, 04:51 PM	#3
tony286 lurker Industry Role: Join Date: Aug 2002 Location: atlanta Posts: 57,021	thank you, will sign up

01-14-2009, 04:54 PM	#4
Si Such Fun! Industry Role: Join Date: Feb 2008 Posts: 13,900	of course it is

01-14-2009, 05:08 PM	#6
Ethersync Confirmed User Join Date: Mar 2008 Location: London, Saint-Tropez, Bermuda, Moscow Posts: 5,289	sure. go for it.