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Old 08-31-2009, 08:13 AM   #1
SoloGirlsContent
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Disney to buy comic book powerhouse Marvel for $4B

http://news.yahoo.com/s/ap/20090831/..._entertainment

LOS ANGELES ? The Walt Disney Co. said Monday it is buying Marvel Entertainment Inc. for $4 billion in cash and stock, bringing such characters as Iron Man and Spider-Man into the family of Mickey Mouse and WALL-E.

Under the deal, Disney will acquire ownership of 5,000 Marvel characters. Many of them, including the Fantastic Four and the X-Men, were co-created by the comic book legend Stan Lee.

Analyst David Joyce of Miller Tabak & Co. said the acquisition will help Disney appeal to young men who have flocked to theaters to see Marvel's superhero fare in recent years. That contrasts with Disney's recent successes among young women with such fare as "Hannah Montana" and the Jonas Brothers.

"It helps Disney add exposure to a young male demographic it had sort of lost some balance with," Joyce said, noting the $4 billion offer was at "full price."

Disney said Marvel shareholders will receive $30 per share in cash, plus 0.745 Disney shares for every Marvel share they own. That values each Marvel share at $50 based on Friday's closing stock prices.

Marvel shares jumped $10.17, or 26 percent, to $48.82 shortly after the market opened. Disney shares fell 47 cents, or 1.8 percent, to $26.37.

Disney said the boards of both companies have approved the transaction, but it will require an antitrust review and the approval of Marvel shareholders.

Disney last made a big purchase in 2006 when it acquired Pixar Animation Studios Inc., the creator of the "Toy Story" franchise, for $7.4 billion in stock.

Disney CEO Robert Iger said the latest acquisition combines Marvel's "strong global brand and world-renowned library of characters" with Disney's "unparalleled global portfolio of entertainment properties" and ability to maximize value across multiple platforms and territories.

Marvel earned a net profit of $206 million last fiscal year, up 47 percent from a year earlier, on revenue of $676 million, as it took movie production in house instead of just cutting licensing deals.
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Old 08-31-2009, 08:16 AM   #2
mikeyddddd
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As I said previously:


In the Spetember 2009 Maxim magazine article
"The Oral History of Marvel Comics", Stan Lee said
"I was always saying 'We should be another Disney.'
And now we're getting close."

Maybe he meant "We should be another Disney acquisition."

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Old 08-31-2009, 08:16 AM   #3
SoloGirlsContent
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Quote:
Originally Posted by mikeyddddd View Post
As I said previously:


In the Spetember 2009 Maxim magazine article
"The Oral History of Marvel Comics", Stan Lee said
"I was always saying 'We should be another Disney.'
And now we're getting close."

Maybe he meant "We should be another Disney acquisition."

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Old 08-31-2009, 08:57 AM   #4
fuzebox
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That is massive, I've been reading the various news articles on it all day...

Huge buyout for the kids entertainment industry.
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Old 08-31-2009, 10:42 AM   #5
gideongallery
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i remember buying stock in marvel when they were on the verge of bankruptcy

because the archive of press proofs were undervalued on the books at the time.

i figuired the downside loss if the company went belly up would not be as bad as it was if they auctioned off all those mint condition copies of the key books.

sometimes i wish i had held them instead of cashing out at 20x their value.
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