Now for some GOOD news... hopefully the US follows this trend soon - GoFuckYourself.com

$5 submissions · 10-01-2009, 07:14 PM

There is one market where ONLINE AD SALES have overtaken TV AD SALES--The UK, baby! http://news.bbc.co.uk/2/hi/business/8280557.stm Hopefully, this trend makes it to the US.

Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said.

Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn.

Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers.

E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising.

woj · 10-01-2009, 09:17 PM

1.7B.. impressive number... would be interesting to see a breakdown of which networks got how much of that....

Barefootsies · 10-01-2009, 09:41 PM

It has been moving this way for a few years now.

Online ad sales are easier to track, and can show a better ROI to advertisers, or clients, then traditional sales models.

96ukssob · 10-01-2009, 10:03 PM

Quote:

Originally Posted by Barefootsies

It has been moving this way for a few years now.

Online ad sales are easier to track, and can show a better ROI to advertisers, or clients, then traditional sales models.

In almost every online ad campaign that I have run for the past few years, the cost per acquisition has been LOWER online than on TV. However, over the past few years the cost has gone up, but thats only because of more advertisers, but still well below Radio and TV

kush · 10-01-2009, 10:26 PM

Fantastic news

$5 submissions · 10-02-2009, 04:18 AM

When it comes to tracking, nothing beats ONLINE ADS.

bizarrejan · 10-02-2009, 04:21 AM

great news,

10-01-2009, 07:14 PM	#1
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	Now for some GOOD news... hopefully the US follows this trend soon There is one market where ONLINE AD SALES have overtaken TV AD SALES--The UK, baby! http://news.bbc.co.uk/2/hi/business/8280557.stm Hopefully, this trend makes it to the US. Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said. Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn. Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers. E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

10-01-2009, 09:17 PM	#2
woj <&(©¿©)&> Industry Role: Join Date: Jul 2002 Location: Chicago Posts: 47,882	1.7B.. impressive number... would be interesting to see a breakdown of which networks got how much of that.... __________________ Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000 Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

10-01-2009, 09:41 PM	#3
Barefootsies Choice is an Illusion Industry Role: Join Date: Feb 2005 Location: Land of Obama Posts: 42,635	It has been moving this way for a few years now. Online ad sales are easier to track, and can show a better ROI to advertisers, or clients, then traditional sales models. __________________ Should You Email Your Members? Link1 \| Link2 \| Link3 Enough Said. "Would you rather live like a king for a year or like a prince forever?" Last edited by Barefootsies; 10-01-2009 at 09:43 PM..

10-02-2009, 04:18 AM	#6
$5 submissions I help you SUCCEED Industry Role: Join Date: Nov 2003 Location: The Pearl of the Orient Seas Posts: 32,195	When it comes to tracking, nothing beats ONLINE ADS. __________________ Need a NON-ADULT income stream? We build your YOUTUBE CHANNEL for only $20 per video! For Hire: $3/hour or $400 per month Marketing Specialist Virtual Assistants

10-01-2009, 10:26 PM	#5
kush Confirmed User Join Date: Feb 2001 Posts: 3,382	Fantastic news

10-02-2009, 04:21 AM	#7
bizarrejan Confirmed User Join Date: May 2006 Location: UK Posts: 1,487	great news,