Top 5 Areas of Focus When Setting Up Your Ad Campaigns - GoFuckYourself.com

rjmurdoch · 12-19-2014, 10:43 AM

Outline Your Campaign

Start by outlining the Campaign details on paper or in Excel. Jot down what you want to achieve and details around who you are marketing to. Summarize the details of what niches and the volume of traffic you will need to buy to achieve your campaign goals.

Select good creative and have several options that are matched to the Campaign requirements and the content and style of the site and matching the niches you plan to buy. We will start the campaign with many creative options and remove the ads that are not performing after we have collected a few days of data.

Creating a Plan

Plan out a few options of how to achieve your goal, plan the cost of each option and which is the best value. When you have an ad buy planned out review each site you plan on buying or if buying a RON campaign take some time to create a blacklist that filters out traffic that won’t be appropriate for your campaign.

Put your overall goals down in Microsoft Excel or some type of spread sheet that works to organize everything. A spreadsheet can help you with calculations and formulas that will help you calculate CPMs, CTRs, CPAs, convert weekly impressions to daily, and find averages. Record details that made you purchase that site or position such as the ranking details from Alexa, Google, the trended daily impressions, unique impressions, and any click data available.

Then focus on your individual campaign goals. It’s good to prioritize these as well, this will help you pick your niche targeting and geo-target. Depending on the level of tracking detail you need or have available to you, you may need to set up multiple campaigns with different niche targeting options, geo targeting options and in some cases delivery options such as the ability to select WiFi or even individual mobile carriers, etc.

You will need to organize campaign data as well as creative data. For smaller campaigns you can add a sheet to an Excel spreadsheet for the campaign details, then add additional sheets for each site you are running on to keep track of creative details such as file names, link codes etc.

Campaign Setup

Setting up a campaign and optimizing it for success can be an easy task or it can be a chore depending on the attention the to detail. The more work done up front to make sure the campaign can be tracked effectively.

Create easy to read tags and urls following a naming convention you can stick with, the easier it is to review and make sense of the data during its execution or afterwards to find out what worked and what didn’t.

Today’s Media Buyers have a lot of tools available to them and it can be overwhelming. The most important tool you have available is the campaign dashboard provided by the Publisher or Ad Network you are buying traffic from. Here you can see how many impressions and clicks your campaign is earning.

You need to be able to match data from the websites or ad network you bought for your campaign with your own web stats or affiliate program dashboard data.

Campaign Execution

Now that everything is all set its time to throw the dice and make some money. Start your campaign and because you have done your homework you have a good idea of how your campaign will perform. There are always unknowns that effect performance. As you master Media Buying the unknowns become less and less just as a skilled athlete can repeat the perfect pass or swing over and over again.

With the campaign running you need to just be patient and wait for some usable data to come in. Its best to wait at least 48 to 72 hours minimum, this gives you plenty of data to review while accounting for the time it takes for all the affiliate data to be processed and available. Now that you can see how well the campaign did, take this time to figure out what worked and what didn’t. Look at the performance of each banner or pop to see which creative performed and what didn’t.

Keep the top performing 20% to 40% of the creative running after this first performance check. Its too early in the campaign to rule low performing banners out completely, we just want to get rid of the ones that are not converting at all.

We also need to see what sites are working and which are not. If you have purchased a spot on a specific website and it is not converting, you need to tweak things a bit to improve conversions. Anything not converting at all after a few days should be set up with another affiliate program. If you bought a Run of Network campaign, you can use the Blacklist to block sites that have not converted for you at all.

We are ready to let it ride again. Give the campaign another 24 to 48 hours and have a look at the details again. Optimize the best you can and then repeat this process until you have maxed out your performance or until the campaign is over.

Post Buy Analysis
This process is sometimes called an Actualized Recap. With the campaign over we need to put the details into our spreadsheet and compare what we expected to achieve from what actually achieved.

Just like during setup, attention to detail with your analysis will help you to prosper in the future, you won’t be repeating mistakes over and over again. Write and save all your findings, apply what you have observed to each future campaign you do. The most important part of this process is to learn and not repeat mistakes.

Thanks for reading and Keep it Juicy!

Rob
Chief Research Officer
JuicyAds.com

2014 & 2011 GFY People's Choice "Best Ad Network"

myjah · 12-30-2014, 05:31 PM

Rob, I want to thank you again for your time and dedication on this article. Thanks for shedding some light on how to get started on ad campaigns.

FriendsForNow · 12-30-2014, 05:39 PM

Organization is key to everything. Creating many options of your overall goals is vital too.
Excellent learning tutorial, Rob!

JIBCONTENT · 12-30-2014, 06:25 PM

Good info!

avalanche · 12-30-2014, 06:35 PM

Great info! It never hurts to re-evaluate how you're doing things and see what you might be missing!

The Porn Nerd · 12-30-2014, 06:56 PM

Excellent article thank you!

Markul · 12-31-2014, 02:33 AM

Good read. Thanks Rob

Violetta · 01-01-2015, 12:56 PM

awesome read, thanks for sharing Rob!

Bladewire · 01-02-2015, 04:21 PM

A lot of great information here Rob thanks for taking the time to contribute this tutorial, well done

timmyc38 · 01-02-2015, 05:02 PM

great post - hopefully everyone bookmarked this!

CaptainHowdy · 01-03-2015, 10:44 AM

Bumpin' ...

DatingOffers · 01-09-2015, 01:25 AM

Good and useful read man!

Lykos · 01-09-2015, 08:06 AM

Good post !

fappingJack · 01-15-2015, 01:21 AM

Thanks for sharing

REDhorse · 02-11-2015, 03:11 AM

very informative

sumeet.kaleido · 07-30-2015, 12:35 PM

Good info, Thank you for sharing

j3rkules · 01-05-2016, 11:58 AM

Very nice tutorial. Thanks for sharing.

xxxclusive · 01-23-2016, 01:31 AM

Thanks for info

Tomxxx · 02-03-2016, 12:21 PM

Focus! I hear you, and i miss it

blogspot · 02-23-2016, 03:01 PM

another great tut

tristansx · 12-28-2016, 03:24 PM

bumping...

SauvageAdultDesign · 01-05-2017, 12:28 PM

A great tutorial

bns666 · 01-05-2017, 01:13 PM

old but useful

Daniel BongaCash · 01-27-2017, 09:00 AM

Thanks for sharing

Nicolas-Pornsensuality · 03-17-2017, 06:45 AM

Thank you

luhasr · 03-27-2017, 02:01 AM

I spend time to read, really awesome information.Thanks @rjmurdoch

Olga BongaCash · 03-31-2017, 07:40 AM

really good stuff!

Sasha BongaCash · 03-31-2017, 10:17 AM

Useful!

Adulttranslations · 06-19-2017, 04:29 AM

Hi,

what a great article! It's awesome that somebody takes the time to write this.

I also saw somehere that you mentioned quality translations to get more engagement and conversions. We have pletny of customers using us to translate marketing campaigns / ads / banners. We do this for Pornhub, Intermaxgroup, FirstMobileAffiliate and other market leaders.

Feel free to reach to us if you wanna talk: [email protected]
Web: adult (dash) translations.com

Cheers,

Feema · 06-19-2017, 06:17 AM

Thanks for this series. I'm going to go through it bit by bit. I'm taking my first foray into the adult business world having run a couple of mainstream businesses and the difference in approach, method and often even aim, is really interesting.

j3rkules · 06-19-2017, 08:34 AM

Quote:

Originally Posted by Feema

Thanks for this series. I'm going to go through it bit by bit. I'm taking my first foray into the adult business world having run a couple of mainstream businesses and the difference in approach, method and often even aim, is really interesting.

Nice to meet you on the forum Feema. Make sure you check out my site mradultaffiliate.com for some more tips as well. Have a nice day.

rayadp05 · 09-06-2017, 07:06 PM

Great information!

12-19-2014, 10:43 AM	#1
rjmurdoch Registered User Industry Role: Join Date: Dec 2013 Posts: 39	Top 5 Areas of Focus When Setting Up Your Ad Campaigns Outline Your Campaign Start by outlining the Campaign details on paper or in Excel. Jot down what you want to achieve and details around who you are marketing to. Summarize the details of what niches and the volume of traffic you will need to buy to achieve your campaign goals. Select good creative and have several options that are matched to the Campaign requirements and the content and style of the site and matching the niches you plan to buy. We will start the campaign with many creative options and remove the ads that are not performing after we have collected a few days of data. Creating a Plan Plan out a few options of how to achieve your goal, plan the cost of each option and which is the best value. When you have an ad buy planned out review each site you plan on buying or if buying a RON campaign take some time to create a blacklist that filters out traffic that won’t be appropriate for your campaign. Put your overall goals down in Microsoft Excel or some type of spread sheet that works to organize everything. A spreadsheet can help you with calculations and formulas that will help you calculate CPMs, CTRs, CPAs, convert weekly impressions to daily, and find averages. Record details that made you purchase that site or position such as the ranking details from Alexa, Google, the trended daily impressions, unique impressions, and any click data available. Then focus on your individual campaign goals. It’s good to prioritize these as well, this will help you pick your niche targeting and geo-target. Depending on the level of tracking detail you need or have available to you, you may need to set up multiple campaigns with different niche targeting options, geo targeting options and in some cases delivery options such as the ability to select WiFi or even individual mobile carriers, etc. You will need to organize campaign data as well as creative data. For smaller campaigns you can add a sheet to an Excel spreadsheet for the campaign details, then add additional sheets for each site you are running on to keep track of creative details such as file names, link codes etc. Campaign Setup Setting up a campaign and optimizing it for success can be an easy task or it can be a chore depending on the attention the to detail. The more work done up front to make sure the campaign can be tracked effectively. Create easy to read tags and urls following a naming convention you can stick with, the easier it is to review and make sense of the data during its execution or afterwards to find out what worked and what didn’t. Today’s Media Buyers have a lot of tools available to them and it can be overwhelming. The most important tool you have available is the campaign dashboard provided by the Publisher or Ad Network you are buying traffic from. Here you can see how many impressions and clicks your campaign is earning. You need to be able to match data from the websites or ad network you bought for your campaign with your own web stats or affiliate program dashboard data. Campaign Execution Now that everything is all set its time to throw the dice and make some money. Start your campaign and because you have done your homework you have a good idea of how your campaign will perform. There are always unknowns that effect performance. As you master Media Buying the unknowns become less and less just as a skilled athlete can repeat the perfect pass or swing over and over again. With the campaign running you need to just be patient and wait for some usable data to come in. Its best to wait at least 48 to 72 hours minimum, this gives you plenty of data to review while accounting for the time it takes for all the affiliate data to be processed and available. Now that you can see how well the campaign did, take this time to figure out what worked and what didn’t. Look at the performance of each banner or pop to see which creative performed and what didn’t. Keep the top performing 20% to 40% of the creative running after this first performance check. Its too early in the campaign to rule low performing banners out completely, we just want to get rid of the ones that are not converting at all. We also need to see what sites are working and which are not. If you have purchased a spot on a specific website and it is not converting, you need to tweak things a bit to improve conversions. Anything not converting at all after a few days should be set up with another affiliate program. If you bought a Run of Network campaign, you can use the Blacklist to block sites that have not converted for you at all. We are ready to let it ride again. Give the campaign another 24 to 48 hours and have a look at the details again. Optimize the best you can and then repeat this process until you have maxed out your performance or until the campaign is over. Post Buy Analysis This process is sometimes called an Actualized Recap. With the campaign over we need to put the details into our spreadsheet and compare what we expected to achieve from what actually achieved. Just like during setup, attention to detail with your analysis will help you to prosper in the future, you won’t be repeating mistakes over and over again. Write and save all your findings, apply what you have observed to each future campaign you do. The most important part of this process is to learn and not repeat mistakes. Thanks for reading and Keep it Juicy! Rob Chief Research Officer JuicyAds.com 2014 & 2011 GFY People's Choice "Best Ad Network"

12-30-2014, 05:31 PM	#2
myjah Back in the harbor Industry Role: Join Date: Sep 2003 Posts: 11,482	Rob, I want to thank you again for your time and dedication on this article. Thanks for shedding some light on how to get started on ad campaigns. __________________ VP of Marketing AVN Media Network Skype: AVNJill [email protected]

12-30-2014, 06:35 PM	#5
avalanche Confirmed User Industry Role: Join Date: Feb 2005 Location: SoCal Posts: 1,922	Great info! It never hurts to re-evaluate how you're doing things and see what you might be missing! __________________ Avalanche CherryPimps - Daily Pornstars, LIVE and more!

12-30-2014, 06:56 PM	#6
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12-31-2014, 02:33 AM	#7
Markul Likes Pie Industry Role: Join Date: Dec 2007 Location: The land that liberated porn Posts: 12,400	Good read. Thanks Rob __________________ Get 5% for life on Model Earnings and Fan token buys with AdultNode.com - Studio Link - Creators keep 100% of your earnings

12-30-2014, 05:39 PM	#3
FriendsForNow D2 215lb Final Industry Role: Join Date: Oct 2014 Posts: 535	Organization is key to everything. Creating many options of your overall goals is vital too. Excellent learning tutorial, Rob!

12-30-2014, 06:25 PM	#4
JIBCONTENT Confirmed User Industry Role: Join Date: Dec 2014 Posts: 331	Good info!

01-01-2015, 12:56 PM	#8
Violetta Affiliate Join Date: Jul 2004 Posts: 28,735	awesome read, thanks for sharing Rob! __________________ M&A Queen

01-02-2015, 04:21 PM	#9
Bladewire StraightBro Industry Role: Join Date: Aug 2003 Location: Monarch Beach, CA USA Posts: 56,232	A lot of great information here Rob thanks for taking the time to contribute this tutorial, well done

01-02-2015, 05:02 PM	#10
timmyc38 Confirmed User Join Date: Apr 2007 Posts: 597	great post - hopefully everyone bookmarked this! __________________ skype : tim.chirillo

01-03-2015, 10:44 AM	#11
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01-09-2015, 01:25 AM	#12
DatingOffers Biz Dev Industry Role: Join Date: Aug 2013 Location: Global Posts: 436	Good and useful read man! __________________

01-09-2015, 08:06 AM	#13
Lykos Too lazy to set a custom title Industry Role: Join Date: Apr 2003 Location: World Posts: 31,016	Good post ! __________________

01-15-2015, 01:21 AM	#14
fappingJack So Fucking Banned Industry Role: Join Date: Dec 2014 Location: somewhere down the road Posts: 2,172	Thanks for sharing

02-11-2015, 03:11 AM	#15
REDhorse So Fucking Banned Industry Role: Join Date: Feb 2015 Posts: 86	very informative

07-30-2015, 12:35 PM	#16
sumeet.kaleido Confirmed User Industry Role: Join Date: May 2013 Location: New Delhi,India Posts: 227	Good info, Thank you for sharing __________________ Monetize your Traffic, boost your ROI Sumeet Lunia Senior Affiliate Manager Infinity Marketing Services Pvt Ltd Mobile : +91-95551-53451 website : www.cpainventory.com Email : [email protected] Facebook : https://www.facebook.com/sumeet.lunia1 Linkedin : https://in.linkedin.com/pub/sumeet-lunia skype : sumeetlunia ICQ : 651935449

01-05-2016, 11:58 AM	#17
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01-23-2016, 01:31 AM	#18
xxxclusive Confirmed User Industry Role: Join Date: Oct 2012 Posts: 548	Thanks for info

02-03-2016, 12:21 PM	#19
Tomxxx Registered User Industry Role: Join Date: Jan 2015 Location: Zagreb, Croatia Posts: 88	Focus! I hear you, and i miss it

02-23-2016, 03:01 PM	#20
blogspot So Fucking Banned Industry Role: Join Date: Jan 2016 Posts: 292	another great tut

12-28-2016, 03:24 PM	#21
tristansx Registered User Industry Role: Join Date: Nov 2016 Posts: 27	bumping...

01-05-2017, 12:28 PM	#22
SauvageAdultDesign Registered User Industry Role: Join Date: Jan 2017 Location: Berlin, Germany Posts: 65	A great tutorial

01-05-2017, 01:13 PM	#23
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01-27-2017, 09:00 AM	#24
Daniel BongaCash Confirmed User Industry Role: Join Date: Aug 2016 Posts: 353	Thanks for sharing __________________ Skype: daniel.bongacash \| E-Mail: [email protected] \| ICQ: 706111038 Kind Regards, Daniel Affiliate Manager

03-17-2017, 06:45 AM	#25
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03-27-2017, 02:01 AM	#26
luhasr Confirmed User Industry Role: Join Date: Jul 2013 Posts: 294	I spend time to read, really awesome information.Thanks @rjmurdoch

03-31-2017, 07:40 AM	#27
Olga BongaCash Confirmed User Industry Role: Join Date: Dec 2015 Posts: 345	really good stuff! __________________ Skype: olga.bongacash ICQ: 680413573 E-mail: [email protected]

03-31-2017, 10:17 AM	#28
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06-19-2017, 04:29 AM	#29
Adulttranslations Registered User Industry Role: Join Date: Mar 2015 Location: Bratislava, Slovakia Posts: 18	Translation Hi, what a great article! It's awesome that somebody takes the time to write this. I also saw somehere that you mentioned quality translations to get more engagement and conversions. We have pletny of customers using us to translate marketing campaigns / ads / banners. We do this for Pornhub, Intermaxgroup, FirstMobileAffiliate and other market leaders. Feel free to reach to us if you wanna talk: [email protected] Web: adult (dash) translations.com Cheers, __________________ -- Web: http://adult-translations(-dot-)com Mail: info(@)adult-translations.com

06-19-2017, 06:17 AM	#30
Feema Registered User Industry Role: Join Date: Feb 2017 Location: UK Wide Posts: 12	Adult vs mainstream Thanks for this series. I'm going to go through it bit by bit. I'm taking my first foray into the adult business world having run a couple of mainstream businesses and the difference in approach, method and often even aim, is really interesting. __________________ Find Your Fun - Escorts and Erotic Massage Near You - Feema.net

09-06-2017, 07:06 PM	#32
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