Have Something Good To Say - GoFuckYourself.com

AdultB2B · 02-15-2010, 08:37 AM

Have Something Good To Say

The most critical element of advertising sounds pretty simple - have something good to say. But, if you don't get this right, you can just forget about everything else ... because your advertising will fail miserably without something good to say.

The great business philosopher Jim Rohn probably summed it up best in his lecture about communications. He was talking about personal communications, not about advertising, but the principles are identical. He said, to be a master communicator, all you've got to do is follow this simple three-step process:

1. First, have something good to say.
2. Second, say it well.
3. Third, say it often.

In terms of advertising, having something good to say means that you've innovated your business sufficiently so that you've got something unique that's worth advertising. Saying it well has to do with advertising in such a way that it gets people to notice and take action. As for saying it often, that refers to executing your advertising and follow-up marketing in a systematic format that allows you to build brand equity and cost-effectively turn prospects into customers.

Before you can worry about how to say it well or say it often, you must first understand step #1 to successful communications: "Have something good to say." You probably didn't expect to hear that you may have to actually innovate your business to be successful. But it's hands down the best strategy you can use. You've probably heard the old saying "Build a better mousetrap, and the world will beat a path to your door." That may be true, but here's a strategy that consistently fails: Using catchy advertising, tricky words, and fast-talking to try and sell the same old boring mouse trap that everyone else is offering. Whoever said that line about the better mousetrap just didn't understand the principles that govern successful marketing and advertising.

Once you've created something people want - advertising becomes infinitely easier. Rosser Reeves was one of the most successful advertising men in the early days of the business. You probably haven't heard of him, but it's likely you're familiar with lots of things he created; even way back in the 50's and 60's. His most famous slogan was for M&M's: "They melt in your mouth, not in your hands"

Anyway, Mr. Reeves pointed this out way back in 1965: Have something good to say. Here is what he said about writing good advertising:

"The business should bring the copywriter a product or service that deserves
to be on the market. It should have significant points of difference from other
products. Then the idea behind the advertisement is very, very easy to find."
Rosser Reeves

For Example, if a manufacturer brings you a car that can go 500 miles on a gallon of gas, you don't have to look far for an idea for the ad. The idea is right in front of you. If, on the other hand, you have an Edsel that's not very different from any other car, you are doomed to failure in advance. It's unlikely any advertising brilliance could have saved the Edsel.

In case you're not familiar, the Edsel was the greatest embarrassment to the Ford Motor Company in the 50's. They spent record amounts of money promoting it, hyped it to the ends of the earth, and then ... nobody wanted it. Spending money on marketing, advertising, and the greatest advertising copywriters of the day didn't compensate for the lack of confidence, or lack of perceived value in the consumer's mind.

So think about this right now: Do You "have something good to say?" Are there things that you do that make you a better value for the money than your competitors? If not, then why is it that you expect to win in business? If you played the local high school varsity football team against the reigning Super Bowl champs, would you expect the varsity to win? Of course not. You've got to create something so unique, so good, so unparalleled that it makes your prospects say, "I would have to be an absolute fool to do business with anyone else."

So, take a moment and write down on a piece of paper everything about your business that is "good to say." Keep this handy as you work on your advertising campaign. You may find your list will change, but that's ok because this is a great place to start. Evaluate your business, and find what it is that makes you unique. Why should prospective customers choose you?

Bruce Friedman is the CEO of Adult B2B Marketing, a B2B marketing firm specializing in the adult space.

This article and the ones to follow in the GFY Educational Series were previously published as part of a marketing system that Adult B2B Marketing has full copyright approval to republish.

Nicky · 02-15-2010, 08:40 AM

Nice one

candyflip · 02-15-2010, 08:43 AM

Do you get new sig rules if you write something for the Educational Series?

halfpint · 02-15-2010, 08:43 AM

Nice thanks

Domain Broker · 02-15-2010, 08:44 AM

Quote:

Originally Posted by candyflip

Do you get new sig rules if you write something for the Educational Series?

fatfoo · 02-15-2010, 08:47 AM

Bruce Friedman said a nice and simple lesson about marketing.

Well done. "Have something good to say"

Roald · 02-15-2010, 08:54 AM

Learn Proven, Innovative Marketing Strategies & Tactics To EXPLODE Your Revenue And Grow Your Business...In Just 7 Days!

The MONOPOLIZE YOUR MARKETPLACE system is a step-by-step program for innovating and marketing your company. We’ll show you how to first, BE better than the competition and second, DO marketing better than the competition so that you become the obvious choice to do business with.

CaptainHowdy · 02-15-2010, 11:41 AM

Someone delete this thread...

j/k!

myjah · 02-15-2010, 11:50 AM

Bruce, thank you for participating and posting in the series!

Everyone else - Bruce will be sharing valuable marketing info every other week that he has rights to republish as stated at the bottom of his article. Let's recognize it for that, appreciate his willingness to share the info he owns, and take away the most from it possible.

Nysus · 02-15-2010, 12:40 PM

Quote:

Originally Posted by Roald

Learn Proven, Innovative Marketing Strategies & Tactics To EXPLODE Your Revenue And Grow Your Business...In Just 7 Days!

The MONOPOLIZE YOUR MARKETPLACE system is a step-by-step program for innovating and marketing your company. We?ll show you how to first, BE better than the competition and second, DO marketing better than the competition so that you become the obvious choice to do business with.

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1200mics · 02-15-2010, 01:35 PM

cool stuff and good marketing skoolage .

CYF · 02-15-2010, 10:19 PM

nice, thanks

AdultB2B · 02-15-2010, 11:56 PM

Quote:

Originally Posted by Roald

Learn Proven, Innovative Marketing Strategies & Tactics To EXPLODE Your Revenue And Grow Your Business...In Just 7 Days!

The MONOPOLIZE YOUR MARKETPLACE system is a step-by-step program for innovating and marketing your company. We?ll show you how to first, BE better than the competition and second, DO marketing better than the competition so that you become the obvious choice to do business with.

Yes Roald, this is the system that the information originates. I am an agent of that system. Any other questions?

DWB · 02-18-2010, 06:42 PM

Adam_M · 02-18-2010, 09:11 PM

Thanks for the great post!

Naechy · 02-19-2010, 07:59 AM

very nice, thanks

Jey p · 02-19-2010, 09:50 AM

great post !

djtomcat · 05-13-2010, 09:41 AM

Very good post will.

dc0ded · 07-20-2011, 03:35 AM

excellent article. very well written and very informative. thank you very much and keep posting such nice articles.

Chosen · 07-20-2011, 04:08 AM

Nice

My Pimp · 08-26-2011, 03:16 PM

This is so true .

DirtyHardCash · 03-23-2012, 08:20 PM

Another great Post

Bat_Man · 04-22-2012, 04:32 AM

Yoooo man .... fabulous work done by you !!! very hot post

realgirlsgonebad · 05-20-2012, 05:06 AM

sweet read! well done

GFELIFE · 06-09-2012, 03:05 PM

gfelife is da best

Quote:

Originally Posted by AdultB2B

Have Something Good To Say

The most critical element of advertising sounds pretty simple - have something good to say. But, if you don't get this right, you can just forget about everything else ... because your advertising will fail miserably without something good to say.

The great business philosopher Jim Rohn probably summed it up best in his lecture about communications. He was talking about personal communications, not about advertising, but the principles are identical. He said, to be a master communicator, all you've got to do is follow this simple three-step process:

1. First, have something good to say.
2. Second, say it well.
3. Third, say it often.

In terms of advertising, having something good to say means that you've innovated your business sufficiently so that you've got something unique that's worth advertising. Saying it well has to do with advertising in such a way that it gets people to notice and take action. As for saying it often, that refers to executing your advertising and follow-up marketing in a systematic format that allows you to build brand equity and cost-effectively turn prospects into customers.

Before you can worry about how to say it well or say it often, you must first understand step #1 to successful communications: "Have something good to say." You probably didn't expect to hear that you may have to actually innovate your business to be successful. But it's hands down the best strategy you can use. You've probably heard the old saying "Build a better mousetrap, and the world will beat a path to your door." That may be true, but here's a strategy that consistently fails: Using catchy advertising, tricky words, and fast-talking to try and sell the same old boring mouse trap that everyone else is offering. Whoever said that line about the better mousetrap just didn't understand the principles that govern successful marketing and advertising.

Once you've created something people want - advertising becomes infinitely easier. Rosser Reeves was one of the most successful advertising men in the early days of the business. You probably haven't heard of him, but it's likely you're familiar with lots of things he created; even way back in the 50's and 60's. His most famous slogan was for M&M's: "They melt in your mouth, not in your hands"

Anyway, Mr. Reeves pointed this out way back in 1965: Have something good to say. Here is what he said about writing good advertising:

"The business should bring the copywriter a product or service that deserves
to be on the market. It should have significant points of difference from other
products. Then the idea behind the advertisement is very, very easy to find."
Rosser Reeves

For Example, if a manufacturer brings you a car that can go 500 miles on a gallon of gas, you don't have to look far for an idea for the ad. The idea is right in front of you. If, on the other hand, you have an Edsel that's not very different from any other car, you are doomed to failure in advance. It's unlikely any advertising brilliance could have saved the Edsel.

In case you're not familiar, the Edsel was the greatest embarrassment to the Ford Motor Company in the 50's. They spent record amounts of money promoting it, hyped it to the ends of the earth, and then ... nobody wanted it. Spending money on marketing, advertising, and the greatest advertising copywriters of the day didn't compensate for the lack of confidence, or lack of perceived value in the consumer's mind.

So think about this right now: Do You "have something good to say?" Are there things that you do that make you a better value for the money than your competitors? If not, then why is it that you expect to win in business? If you played the local high school varsity football team against the reigning Super Bowl champs, would you expect the varsity to win? Of course not. You've got to create something so unique, so good, so unparalleled that it makes your prospects say, "I would have to be an absolute fool to do business with anyone else."

So, take a moment and write down on a piece of paper everything about your business that is "good to say." Keep this handy as you work on your advertising campaign. You may find your list will change, but that's ok because this is a great place to start. Evaluate your business, and find what it is that makes you unique. Why should prospective customers choose you?

Bruce Friedman is the CEO of Adult B2B Marketing, a B2B marketing firm specializing in the adult space.

This article and the ones to follow in the GFY Educational Series were previously published as part of a marketing system that Adult B2B Marketing has full copyright approval to republish.

smashits · 08-08-2012, 12:34 AM

Most important thing is convincing user about your product.

Bat_Man · 08-17-2012, 12:25 PM

Good sharing......carry on...

XXXtrailers · 09-01-2013, 02:08 AM

thanks for post!
I had a great idea from it

crakbern · 09-05-2013, 01:33 PM

Interesting article!

equalspequals · 10-17-2013, 03:28 PM

Thanks yet again!

Jay X Industry Jobs · 10-23-2013, 09:07 AM

Bruce, Nice post.

dezmondel · 11-06-2013, 08:38 AM

.

Quote:

Originally Posted by AdultB2B

If, on the other hand, you have an Edsel that's not very different from any other car, you are doomed to failure in advance. It's unlikely any advertising brilliance could have saved the Edsel.

...gotta give 'em credit for trying: "never before a car like it" ...don't say much...

thanx for the tut Bruce!

.

Claudiu_Radu · 12-06-2013, 04:49 AM

nice, ty

themason698 · 02-14-2014, 12:01 AM

thanks for the information

Sinistress · 04-16-2014, 05:11 AM

Thank you for your post

Karlstorm · 11-18-2014, 10:24 AM

Good post thanks.

roxanneraid · 12-10-2014, 04:45 PM

Awesome tutorial, tnx for your post.

hotbarbie · 12-10-2014, 05:27 PM

Great post, thanks a lot

mihaitza · 12-12-2014, 01:25 AM

Interesting read, thankyou

horikh · 12-12-2014, 01:25 AM

Wow, this is fucking fantastic:D

zelca4ever · 12-12-2014, 01:25 AM

Excellent post, thanks a lot !!

valerynoir · 12-12-2014, 01:25 AM

This is HUGE man, thanks!

cinnemon · 12-12-2014, 02:55 AM

Cool read!

aditeo · 12-12-2014, 02:55 AM

Thanks a lot man for all this killer post

rudimentalcom · 10-16-2015, 01:51 PM

Cool read! Thanks!

j3rkules · 01-05-2016, 11:57 AM

Very good and detailed post.

xxxclusive · 01-22-2016, 11:51 PM

great article as always! thx

Tomxxx · 02-03-2016, 12:19 PM

Always look on the bright side of life ;) tnx

blogspot · 02-23-2016, 02:56 PM

Staying positive keeps customers positive
great article!

02-15-2010, 08:40 AM	#2
Nicky Judge Jury and Executioner Industry Role: Join Date: Mar 2003 Location: Sweden Posts: 30,052	Nice one __________________ Hardlinks and blog posts available on a popular blog with DR 43 and over 3000 referring domains. gfynicky @ gmail.com

02-15-2010, 08:43 AM	#3
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02-15-2010, 08:43 AM	#4
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02-15-2010, 08:47 AM	#6
fatfoo ICQ:649699063 Industry Role: Join Date: Mar 2003 Posts: 27,763	Bruce Friedman said a nice and simple lesson about marketing. Well done. "Have something good to say" __________________ Send me an email: [email protected]

02-15-2010, 08:54 AM	#7
Roald SecretFriends.com Industry Role: Join Date: May 2001 Location: IMC Headquarters Posts: 27,863	Learn Proven, Innovative Marketing Strategies & Tactics To EXPLODE Your Revenue And Grow Your Business...In Just 7 Days! The MONOPOLIZE YOUR MARKETPLACE system is a step-by-step program for innovating and marketing your company. We’ll show you how to first, BE better than the competition and second, DO marketing better than the competition so that you become the obvious choice to do business with. __________________ WE ARE BUYING PAY SITES! CONTACT ME ClubSweethearts \| ManUpFilms \| SinfulXXX \| HOT * AdultPrime * HOT Paying webmasters since 1996! Contact: r.riepen @ sansylgroup.com \| skype:roaldr \| icq:

02-15-2010, 08:37 AM	#1
AdultB2B Adult Site Broker Industry Role: Join Date: Apr 2007 Location: Pattaya, Thailand Posts: 1,328	Have Something Good To Say Have Something Good To Say The most critical element of advertising sounds pretty simple - have something good to say. But, if you don't get this right, you can just forget about everything else ... because your advertising will fail miserably without something good to say. The great business philosopher Jim Rohn probably summed it up best in his lecture about communications. He was talking about personal communications, not about advertising, but the principles are identical. He said, to be a master communicator, all you've got to do is follow this simple three-step process: 1. First, have something good to say. 2. Second, say it well. 3. Third, say it often. In terms of advertising, having something good to say means that you've innovated your business sufficiently so that you've got something unique that's worth advertising. Saying it well has to do with advertising in such a way that it gets people to notice and take action. As for saying it often, that refers to executing your advertising and follow-up marketing in a systematic format that allows you to build brand equity and cost-effectively turn prospects into customers. Before you can worry about how to say it well or say it often, you must first understand step #1 to successful communications: "Have something good to say." You probably didn't expect to hear that you may have to actually innovate your business to be successful. But it's hands down the best strategy you can use. You've probably heard the old saying "Build a better mousetrap, and the world will beat a path to your door." That may be true, but here's a strategy that consistently fails: Using catchy advertising, tricky words, and fast-talking to try and sell the same old boring mouse trap that everyone else is offering. Whoever said that line about the better mousetrap just didn't understand the principles that govern successful marketing and advertising. Once you've created something people want - advertising becomes infinitely easier. Rosser Reeves was one of the most successful advertising men in the early days of the business. You probably haven't heard of him, but it's likely you're familiar with lots of things he created; even way back in the 50's and 60's. His most famous slogan was for M&M's: "They melt in your mouth, not in your hands" Anyway, Mr. Reeves pointed this out way back in 1965: Have something good to say. Here is what he said about writing good advertising: "The business should bring the copywriter a product or service that deserves to be on the market. It should have significant points of difference from other products. Then the idea behind the advertisement is very, very easy to find." Rosser Reeves For Example, if a manufacturer brings you a car that can go 500 miles on a gallon of gas, you don't have to look far for an idea for the ad. The idea is right in front of you. If, on the other hand, you have an Edsel that's not very different from any other car, you are doomed to failure in advance. It's unlikely any advertising brilliance could have saved the Edsel. In case you're not familiar, the Edsel was the greatest embarrassment to the Ford Motor Company in the 50's. They spent record amounts of money promoting it, hyped it to the ends of the earth, and then ... nobody wanted it. Spending money on marketing, advertising, and the greatest advertising copywriters of the day didn't compensate for the lack of confidence, or lack of perceived value in the consumer's mind. So think about this right now: Do You "have something good to say?" Are there things that you do that make you a better value for the money than your competitors? If not, then why is it that you expect to win in business? If you played the local high school varsity football team against the reigning Super Bowl champs, would you expect the varsity to win? Of course not. You've got to create something so unique, so good, so unparalleled that it makes your prospects say, "I would have to be an absolute fool to do business with anyone else." So, take a moment and write down on a piece of paper everything about your business that is "good to say." Keep this handy as you work on your advertising campaign. You may find your list will change, but that's ok because this is a great place to start. Evaluate your business, and find what it is that makes you unique. Why should prospective customers choose you? Bruce Friedman is the CEO of Adult B2B Marketing, a B2B marketing firm specializing in the adult space. This article and the ones to follow in the GFY Educational Series were previously published as part of a marketing system that Adult B2B Marketing has full copyright approval to republish. __________________ Adult Site Broker - The Ethical Broker ASB Cash Adult Site Broker Talk

02-15-2010, 11:41 AM	#8
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02-15-2010, 11:50 AM	#9
myjah Back in the harbor Industry Role: Join Date: Sep 2003 Posts: 11,482	Bruce, thank you for participating and posting in the series! Everyone else - Bruce will be sharing valuable marketing info every other week that he has rights to republish as stated at the bottom of his article. Let's recognize it for that, appreciate his willingness to share the info he owns, and take away the most from it possible. __________________ VP of Marketing AVN Media Network Skype: AVNJill [email protected]

02-15-2010, 01:35 PM	#11
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03-23-2012, 08:20 PM	#22
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