Director of Marketing Needed - Gay Sites - GoFuckYourself.com

G180 · 07-12-2011, 02:55 PM

Description
Established Adult Internet with network of gay sites seeks Director of Marketing

Major Responsibilities:
• Conduct market research to determine requirements for existing and future products including analysis of customer research, current market conditions and competitor information.
• Mange WebMaster Affiliate Programs, Recruit new WebMasters and establish presence on industry message boards.
• Establish relationships with other large sites, forge strategic partnerships.
• Ability to successfully introduce new sites and products into an existing program with established brand name recognition.
• Carry out marketing initiatives set forth by CEO. Develop and implement marketing plans and budgets for projects, programs and products and manage the productivity of those marketing plans.
• Manage marketing budgets for programs and projects.
• Monitor, review and report on all marketing activity and results.
• Manage media relations, research editorial opportunities and build relationships with key industry media.
• Work closely with the Customer Service Manager and Advertising Manager to ensure branding and messaging is consistent with overall marketing and communication objectives.
• Identify new advertising opportunities, negotiate terms and execute agreements, and implement techniques for improving campaigns.
• Tracking and measurement of online advertising programs; designing test strategies and creative to optimize results
• Ensuring effective creative development and execution to support programs and media efforts and ensuring consistency with the overall brand strategy.
• Ensure visitor, sign-up, subscriber, and sales targets are achieved while keeping cost per acquisition metrics within goals.
• Work closely with the CEO, Developers and the Ad Manager to report on, analyze, and optimize campaigns.
• Produce and analyze weekly, monthly, and quarterly reports measuring the performance of online marketing campaigns, in particular the ratio of customer acquisition costs to new subscribers/sales.
• Lead efforts to improve Site Conversion by developing testing programs to optimize conversion of all key site landing environments. This conversion will also require delivering a web site/online experience that is significant enough to drive such conversion.
• Manage acquisition email program developing offers to convert registrants into members and developing strategies for list growth.
• Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
• Performs related work as required.

Internal / External Relations:
• Demonstrate ability to interact and cooperate with all company employees.
• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
• Maintain professional internal and external relationships that meet company core values.
• Proactively establish and maintain effective working team relationships with all support departments.

Job Specifications:
• Marketing certificate, diploma or degree (not required but is a plus)
• Three years of professional services in marketing and communications leadership role.
• Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
• Proven ability to oversee all marketing, advertising and promotional staff and activities.
• Thorough understanding of branding principles and tactics through multimedia including the Web.
• Proven ability to design, develop and implement both strategic programs and supporting tactics.
• Superior written and verbal communications skills, coupled with highly developed interpersonal skills.
• Must be proficient in managing multiple campaigns across ad networks and exchanges .
• Strong numbers background (stats and/or math) with a passion for digging into data .
• Ability to work cross-functionally and with a wide range of employees with different skill sets .
• Ability to multi-task, prioritize issues/escalations, and manage many projects simultaneously .
• Ability to work with a diverse customer base .
• Extremely detail oriented - Preferably familiar with online retailing web analytics and terminology .
• Proficient in MS Office tools (primarily Excel) .
• Technical experience is a plus (high level knowledge of web architecture, XML, and Javascript specifically)
• Strong project management skills with demonstrated ability to multi-task and set priorities within tight time lines.
• Ability to quickly grasp complex technical and business concepts and express them in clear language.
• Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed time frames.
• Willingness to travel.

***SEND YOUR RESUME TO: [email protected]***

07-12-2011, 02:55 PM	#1
G180 Registered User Industry Role: Join Date: Jun 2011 Posts: 1	Director of Marketing Needed - Gay Sites Description Established Adult Internet with network of gay sites seeks Director of Marketing Major Responsibilities: • Conduct market research to determine requirements for existing and future products including analysis of customer research, current market conditions and competitor information. • Mange WebMaster Affiliate Programs, Recruit new WebMasters and establish presence on industry message boards. • Establish relationships with other large sites, forge strategic partnerships. • Ability to successfully introduce new sites and products into an existing program with established brand name recognition. • Carry out marketing initiatives set forth by CEO. Develop and implement marketing plans and budgets for projects, programs and products and manage the productivity of those marketing plans. • Manage marketing budgets for programs and projects. • Monitor, review and report on all marketing activity and results. • Manage media relations, research editorial opportunities and build relationships with key industry media. • Work closely with the Customer Service Manager and Advertising Manager to ensure branding and messaging is consistent with overall marketing and communication objectives. • Identify new advertising opportunities, negotiate terms and execute agreements, and implement techniques for improving campaigns. • Tracking and measurement of online advertising programs; designing test strategies and creative to optimize results • Ensuring effective creative development and execution to support programs and media efforts and ensuring consistency with the overall brand strategy. • Ensure visitor, sign-up, subscriber, and sales targets are achieved while keeping cost per acquisition metrics within goals. • Work closely with the CEO, Developers and the Ad Manager to report on, analyze, and optimize campaigns. • Produce and analyze weekly, monthly, and quarterly reports measuring the performance of online marketing campaigns, in particular the ratio of customer acquisition costs to new subscribers/sales. • Lead efforts to improve Site Conversion by developing testing programs to optimize conversion of all key site landing environments. This conversion will also require delivering a web site/online experience that is significant enough to drive such conversion. • Manage acquisition email program developing offers to convert registrants into members and developing strategies for list growth. • Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member. • Performs related work as required. Internal / External Relations: • Demonstrate ability to interact and cooperate with all company employees. • Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity. • Maintain professional internal and external relationships that meet company core values. • Proactively establish and maintain effective working team relationships with all support departments. Job Specifications: • Marketing certificate, diploma or degree (not required but is a plus) • Three years of professional services in marketing and communications leadership role. • Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives. • Proven ability to oversee all marketing, advertising and promotional staff and activities. • Thorough understanding of branding principles and tactics through multimedia including the Web. • Proven ability to design, develop and implement both strategic programs and supporting tactics. • Superior written and verbal communications skills, coupled with highly developed interpersonal skills. • Must be proficient in managing multiple campaigns across ad networks and exchanges . • Strong numbers background (stats and/or math) with a passion for digging into data . • Ability to work cross-functionally and with a wide range of employees with different skill sets . • Ability to multi-task, prioritize issues/escalations, and manage many projects simultaneously . • Ability to work with a diverse customer base . • Extremely detail oriented - Preferably familiar with online retailing web analytics and terminology . • Proficient in MS Office tools (primarily Excel) . • Technical experience is a plus (high level knowledge of web architecture, XML, and Javascript specifically) • Strong project management skills with demonstrated ability to multi-task and set priorities within tight time lines. • Ability to quickly grasp complex technical and business concepts and express them in clear language. • Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed time frames. • Willingness to travel. *SEND YOUR RESUME TO: [email protected]* Last edited by G180; 07-12-2011 at 02:56 PM.. 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