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Old 02-09-2018, 02:51 PM   #1
desmoines
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FTC vs Digital Altitude

FTC Obtains Court Order Halting Business Coaching Scheme
Defendants falsely claimed consumers could earn substantial income
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FOR RELEASE
February 8, 2018
TAGS: deceptive/misleading conduct Bureau of Consumer Protection Consumer Protection Advertising and Marketing Online Advertising and Marketing Work-at-Home
At the Federal Trade Commission’s request, a federal court has temporarily halted an operation that took more than $14 million from consumers seeking to start their own online business. The operation misrepresented that its purported business coaching program would enable consumers to earn substantial income, such as “six figures in 90 days or less.”

According to the FTC, the defendants induced consumers to pay for a series of tiered memberships with increasing fees, falsely claiming that consumers would learn how to make substantial income with an online business. They promised consumers they would receive individualized coaching from successful marketers that would provide what they needed to build a successful business, but, in reality, these were merely salespeople selling higher membership levels in the defendants’ program.

The defendants promoted their scheme via webpages and social media platforms, including Facebook and Instagram, and offered their marketing materials for consumers to use in posting their own ads touting the scheme. The FTC’s complaint states that most of defendants’ customers never earn substantial income, including some people who were charged more than $50,000.

The defendants are Digital Altitude LLC, Digital Altitude Limited, Aspire Processing LLC, Aspire Processing Limited, Aspire Ventures Ltd, Disc Enterprises Inc., RISE Systems & Enterprise LLC (Utah), RISE Systems & Enterprise LLC (Nevada), The Upside LLC, Thermography for Life LLX, also doing business as Living Exceptionally Inc., and Michael Force, Mary Dee, Morgan Johnson, Alan Moore and Sean Brown. They are charged with violating the FTC Act.

The Commission vote authorizing the staff to file the complaint was 2-0. The U.S. District Court for the Central District of California issued a temporary restraining order against the defendants on February 1, 2018.

NOTE: The Commission files a complaint when it has “reason to believe” that the law has been or is being violated and it appears to the Commission that a proceeding is in the public interest. The case will be decided by the court.

The Federal Trade Commission works to promote competition, and protect and educate consumers. You can learn more about consumer topics and file a consumer complaint online or by calling 1-877-FTC-HELP (382-4357). Like the FTC on Facebook (link is external), follow us on Twitter (link is external), read our blogs and subscribe to press releases for the latest FTC news and resources.

CONTACT INFORMATION
MEDIA CONTACT:
Frank Dorman (link sends e-mail)
Office of Public Affairs
202-326-2674

STAFF CONTACT:
Andrew Hudson
Bureau of Consumer Protection
202-326-2213
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