Do people still use exit pops on their traffic?
 

What is the general consensus on exit pops?

Does it annoy the surfer is or is it a good way to monetize those who are leaving anyways?

I had an affiliate put one of ours up last night... He runs a semi-popular TGP and he's already sent 5 leads (although no sales). It's still too early to tell whether or not this will be successful for him, but I never have that request from affiliates, which leads me to believe most people don't even bother with exit pops anymore.

What is your experience?

You should be using a Java exit with "are you sure you want to leave this page" and depending on the offer you chould redirect them to a second "upsale" site. Or put them back on the current page. Your surfer is leaving you should devise a plan to keep them on it.

"I guess you arent interested in super hot girls click on to go to site"

corny but you get the deal.

it is also good to pop a coupon in this instance on the exit, like "You have been selected for a 25% discount".

It really depends what site it is/for.

But straight exits are a waste of time imo. You should always lead the surfer into everything you do.

google and certain places may not like/allow this so it depends on your advertising but you can separate the campaigns based on who allows what.

I don't run a popup-on-visit type popup, which I hear hardly works these days anyways, I use a popup (if I'm going to use one) that appears when they first click on something on the page. Actually sorry it's a popunder, a very sneaky one might I add, I never even notice it appear when I'm working on the site clicking shit lol. But yeah anyways, that thing probably makes half my sales. The ratio is horrible but since it is shown so many times the total sales amount from it is usually right around the amount made from the site/page it popped from.

I do have a jquery popup that happens on the 2nd page of the site they visit, a simple square box in the middle of the page with an offer and a "dont show this again" link. It doesn't get many click throughs but it does generate sales and the ratio is like 1:40 (because it doesn't get many clicks).

Are you saying Google may punish those who push exits? I've never heard that before, or maybe I am misinterpreting what you said...

Otherwise, great points! I am a big believer in people creating their own customized creatives. The webmasters know their traffic better than anyone... and if a sponsor doesn't have exactly what you want, or cannot make exactly what you want, you have to take things into your own hands. Sometime's it is just easier to do it yourself anyways. That's why I push API's so much. :thumbsup

Lots of big sites use them but it annoys me so much I try to avoid them. Especially the site that make you click yes you want to leave.

I think most of those are paid spots used for an alexa boost, and if not paid, they're used as feeder traffic to other sites but yeah I know what you mean.

I was talking more about affiliates that don't necessarily sell the spots. This was the first time I had an affiliate request one in MONTHS, so I was kinda curious if people still thought they were effective. I think using Meta's strategies, they definitely could be...

Pop unders work good for my sites

MetaMan what are the ratios like on those exit decision popups? Better than regular ratios or worse? I would think the ratio is higher than normal because it's shown a lot?

Pop under are so 90s....

I was pretty sure when purchasing traffic from them they do not like the exits "trapping" users, even if it is a simple "ok" or "cancel". i could be wrong but when playing with google i like to keep my pages clean as possible. in my experience they are just looking for an excuse to assfuck you no matter how vanilla your page.

It 100% totally depends on the site, the text, what you are offering. They increase your ratio because the way i feel about a lander is that it is more "run and gun". the surfer is surfing to most likely buy on your lander or your lander is set up to make someone buy.

If they are leaving it means they are probably going somewhere else to compare content or price. This is why you should "trap them" back on your site. if they are leaving, they are leaving, it cant hurt adding an offer to them leaving.

i would not put these on a site that does a lot of bookmarks though. as those kind of surfers are just that surfers they normally come back to buy at a later date.

if you want to get creative you can cookie stuff these surfers after a certain time period and add an offer then on an exit pop if you deem them free loaders. it really depends how you want to play with it.

but in summary yes they do increase conversions because the surfer is A) planning on leaving anyway B) showed interest in your site to click on it but obviously not enough interest to buy, so you want to re capture their attention.

Testing is all i can say. test test and test some more.

used to be 40% of the revenue of some sites

alot of people are using those "first click popunders", seems to me it should be the other way around. Don't punish the surfers that decide to stay, punish the ones that decide to leave. I have an exit popunder that is disabled if the user clicks the page, works on chome/ff/ie

Popunders are a massive money maker for most tube guys i know.

Most people seem to be using on click more so than exit.

Have no experience with exit pops in adult, but on a mainstream site it increased conversions (=to sale) by about one third when we introduced them - talking about maybe 5 years ago. It was a special offer "just for those leaving".

It lasted just some time: after several months A/B testing showed that there was no significant conversion difference and we removed them because it was bad for brand, customer experience etc. Can't tell if it went worse because of general changing attitudes or other reasons.

Just what i saw, i would not take it as a general rule - as someone pointed out, it depends on a number of side factors.

For a paysite with a brand, or trying to buld one, I would never do it. For TGPs and the like where a fast buck is more important, i would run some testing.
:2 cents:

The onclick versions get more traffic than the exits. Our traffic does about 1:200 or better from onsite ads and the onclick popunder we ran did around 1:2000. But it was much larger volume as compared to the onsite ads.

We offered the viewers the option to opt-out of the popunder so when they returned they would never get it again, and we also offered a feedback survey in regards to the popunder. Even with all that, we did get user complaints and because of that stopped running it.

Share the code! :winkwink: