Affiliate Loyalty
 

Was reading a few program owners talking about the lack of affiliate loyalty. What are some good reasons for an affiliate to remain loyal to a program, instead of going to whatever program works and converts best for his traffic?

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i think people like to try new sites.

i would say its best to try somthing new, rather than sites that everyone promotes to death.

True. I'm just wondering what's in it for the affiliate if he is loyal to a program that doesn't convert for him or makes him less money than another program? Why are some program owners complaining about the lack of affiliate loyalty? :1orglaugh

i used to be very loyal to camcontacts.

when they changed there rules so they could keep more cash and i lost $400 per month with them, in truth it felt like a knife in the back.

I think people do not trust people anymore.

its now so common for sites to poo on you.

High level of customization and support. I've stayed with programs that paid out less but really listened to me and tweaked promo materials accordingly. Also, a high level of integrity gains my loyalty.

lack of loyalty?
i dont believe any is required, its a transactional relationship mostly.

sponsors cut affiliates all the time...where is the loyalty there?
i hope some affiliate loyalty can be had by positive service from affiliate managers, owners etc.

however in the current climate when affiliate reps mouth off all day on gfy, and feel free to run their mouths anywhere they are and talk down to people, i don't believe most affiliates feel the need to remain loyal.

i imagine some companies have no problems with loyalty...they treat people well, so in return they are treated well.

Integrity and support isn't enough to pay the bills. I can maybe understand it to a very small extent. To add context, one program owner suggested the affiliate should try to stay and work with the program owner instead of just switching to a new program. Why? How much money should the affiliate continue to lose, while trying to help the program owner?

And what is the program owner going to do for you? I've talked to many, asked questions and the info they have given has been minimal to useless.

i am loyal to only one program in my list,

why ?

becoz i wasnt aware that i was promoting them as i wasnt pushing them, and 1 day i got payment in my paypal from them, so i was like wtf this is the 1st time , this has happened to me. i mean i didnt asked them to pay me , but this is just great....

what if i die 2morrow, theyll still pay me for my referred sales.

so now i am pushing them no matter what .......


**affiliates happy, program owner happy.

someone told me , the hardest part is getting traffic and we get it.

All I want is money. You can buy my loyalty with the biggest check.

I'd be loyal if they actually provided what I needed and paid on time. Most are too worried about being owners they forget how to help affiliates.

As an affiliate, I'll probably push something with average conversions harder, if I like the product or the people behind it. I find my heart is not in pushing something, if the support is really bad or if the people behind it act badly or I find the product really unattractive.

As someone running a program, I'd be thrilled if there were more things I could do to have affiliates put my stuff first, but I think it has to mostly come down to math i.e. what converts for what traffic and does the dough show up on time without reminders.

Additionally, there are obvious seo benefits to program owners to have their sites being linked and sent traffic even if it doesn't directly convert to sales. Maybe some program owners could recognize this and reward affiliates with good sites but poor conversions, to keep the links/traffic.

I don't think it's about conversions at all. I think it's about respect and communication. Honestly affiliate program owners talk a good game, but when is the last time they were smart enough to hire someone to actually take care of their affiliates instead of just hiring an affiliate manager whose job it was to get new affiliates and maybe answer questions that were sent in? You have to reach out to your affiliates, grab a few of them and hold on to them like there is no tomorrow.

Program owners work so hard to get new affiliates, then what? Seriously the stupidest thing ever.

I have some affiliates that have been activate (make the min. every pay period) for over 10 years. I guess sending out payments on time, answering emails within 24hrs & not screwing people over accounts for something, even in these tough times.

Being to loyal is not smart biz in this topic, many new sites and programs will come along and a loyal affiliate will lose out on money that can be made with new or different programs.

I let CCBill pay everyone so everyone will be paid.

I don't know about loyality, I go with whoever will make me money and pay me for the joins I send.

However, the biggest factor that influences if I deal with any program, or continue to deal with them, is laziness. If I can't reach reps during daytime in my timezone, or creatives I need are slow to be supplied, or answers incorrectly given then bye! I'll go elsewhere.

The program that pays you the most should be the one you are most loyal to. I'm not talking stupid promos, for example switching to a program because they paying more for the month of April and it causes you to make the most with them just for one month. But, the program you consistently make the most with.

People bounce around trying new sponsors out but eventually they find the 1 that they consistently do the best with. As long as the program pays you on time and you are fine with the way they conduct business, that is the program you should be loyal to. If their conversions tank, they miss payments, start doing shady things, etc. then why would affiliates stick with them and not start moving to someone else.

Why don't affiliates stay loyal? I would say in most cases the program needs to look in the mirror to find out. There is no reason for affiliates to just up and pull traffic just for the hell of it from a program that pays them the most and everything is going fine with them. While some bounce around from promo to promo to make more, those are not going to be you big affiliates that we are talking about. Almost all affiliates that make good sales wont chase promos.

It's about the "conversions" aka "money" 98% of the time. Someone isn't going to stay with a program that is nice to them but they make 50% less with them vs another program who isn't kissing their ass etc.

now a days, with programs closing left and right, knowing you will get paid on time everytime with no drama is pretty important... :thumbsup
though, whoever sends the biggest checks is still usually the deciding factor....

I would stay with sponsor if they pay on time, have good support and make you little bonus on traffic even if ratios drop, loyality on both sides

Don't shave and pay me without me having to email you five times = loyalty from me.

That's the dumbest shit I've heard in a long time. Why would someone continue to send traffic to something that doesn't convert...

Sounds like a crybaby lost his affiliates because he cant get his shit to convert.

Well white that is true, money is the bottom line - one would assume that in the course of this conversation, the affiliate program had the very basic things covered like sites with decent conversions, high retention ratios and actually paid on time.

I figured those things were a given because they should be the building blocks for any affiliate program. It was beyond that, that I was speaking of.

fuck loyalty, i dont do this for charity

In order to get affiliate loyalty, in my 11 years doing this, you have got to do a lot of things and none of it is easy:
1) You have to offer him/her the very best support you can - listen to them, help them convert their traffic, answer them with respect and don't treat them with anything but respect, anything less is just insulting and no one likes that
2) They have to make money with you... in the past, I have had some of the most loyal people not be able to make money with me and if this is the case, I'll help them find a program/site that will.... you have to do this. When you have something that converts for them, they WILL come back to you, always.
3) PAY them and pay them on time and if it is late, find out why and fix it immediately.
4) Don't bullshit them, they aren't stupid and shouldn't be treated as such, so don't insult them by lying and bullshitting them.
5) Treat them how THEY want to be treated, if they want you to treat them with professional gloves, do it.... if they are fun loving, play with them..... you have to be able to adjust to each and every single personality and you have to do it on the fly, so pay attention to them, above anything else, pay attention.
6) If you make a mistake, OWN IT, don't try and turn the blame on them, let them know you are human and own any mistake you made and do it immediately. There are times I have taken blame that isn't mine to keep from blaming an affiliate.... not often, but I have done it.


You can call it a business relationship all you want, but without basic human relationships and skills, you aren't going to get any form of loyalty with them. You can say what you want to say, but if they don't like you, they aren't likely to go the extra mile for you. There is a relationship there whether you like it or not and if it is a bad one on any level, you can throw loyalty out the window.

Whatever is done, communication and trust is key.... in my opinion.