Are you advertising on Yelp for your local business?
 

A friend of mine advertises on Yelp for her salon, I believe she spends around $400 a month. She told me the results are okay but nothing to write home about.

Yelp is now working on an IPO.

http://smallbusiness.yahoo.com/advis...165100481.html

My favorite passage of the article:
Small businesses want to get an edge with the Internet, which they absolutely should and can. The problem is so many of them know so little about the Internet that they think companies like Yelp and Groupon are the golden ticket when what they really need is a powerful Internet marketing strategy that combines SEO, social, and a few other guerrilla elements. Unfortunately, finding someone trustworthy to do that is close to impossible or will cost a small fortune.

I know of a few GFYers that are doing this for local businesses and doing quite well. Something to think about for those of you that are looking for new opportunities.

His summary sounds about right.

We do for DWHS but very little response so far. It's a little over priced if you ask me.

I would not waste a cent on Yelp. I have not read a review that did not include someone bitching about price. Especially restaurants. They expect McDonald's prices at a 5 star establishment.

I don't :pimp

That's not really a fault of the company, more of society. I wouldn't let star ratings impact advertising decisions or investing decisions.

Still Yelps system is not accurate and caters to complainers not positive information on the business. They even filtered a bunch of our reviews because we asks customers to do a review for us, yet they give stickers to put on the front door of businesses.

And they left a review that was from someone that was never a customer. My experience with them couldn't be much worse.

I can assure they won't last, businesses will get fed up of there over drama BS and bail. now that I think of it, I'm pulling our ads with them, what was I thinking. F Yelp :1orglaugh

Links pulled!

I know many local Yelp employees from actual tech workers down to street promoters and they seem to believe in it. I personally wouldn't pay for anything they have though. Whats with everyone getting IPO crazy all of a sudden anyways? It really isn't the 90's anymore.