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OldJeff 07-20-2012 02:12 PM

Heading out for dinner soon
 
But wanted to drop this thought out there for conversation.

What sells better, the best product, or the best marketing approach ?

Scott McD 07-20-2012 02:26 PM

Should be product, but most times it's how you sell it...

NaughtyRob 07-20-2012 02:27 PM

Gotta be the product but in some cases the product sucks and people have amazing marketing.

ShoeBox 07-20-2012 02:31 PM

The Approach for sure

kazymjir 07-20-2012 02:34 PM

Convicting people to buy is a key.
With a good marketing you can make more money on shit product than on great product with shit marketing.

grumpy 07-20-2012 03:38 PM

marketing, marketing and marketing and sometimes some luck.

brassmonkey 07-20-2012 03:43 PM

if a product is good it will sell itself. word of mouth is the best

MaDalton 07-20-2012 03:56 PM

this thread is worthless without Paul ;)

Mutt 07-20-2012 04:06 PM

both are equal, a great marketing approach can sell almost anything and a great product will become successful without a great marketing approach - i can't think of a truly great product that has failed. the best is having both - a great product and a great marketing approach, which was Steve Jobs' genius.

grumpy 07-20-2012 08:09 PM

Quote:

Originally Posted by Mutt (Post 19071610)
both are equal, a great marketing approach can sell almost anything and a great product will become successful without a great marketing approach - i can't think of a truly great product that has failed. the best is having both - a great product and a great marketing approach, which was Steve Jobs' genius.

different products, different markets, different strategies

RR / TheHun quality, quality, marketing

NIKE / Apple quality, marketing, marketing

food/ soap marketing, marketing, marketing

Spunky 07-20-2012 10:14 PM

Great product,huge advertising budget..lots of luck
What was for dinner?

ottopottomouse 07-21-2012 02:31 AM

With bad marketing nobody would ever know the best product existed. Good marketing can sell the most shitty stuff imaginable.

OldJeff 07-21-2012 02:45 AM

Spunky : Dinner was Parpadel (sp) with Filet Mignon

I think Marketing wins hands down.

Microsoft has never produced the best software products, ever.

Apple Lives on marketing that is is cool to have their products, and only losers do not.

Budweiser sells skunk piss by the millions of gallons in a world where there are sooooooooo many better products.

NIKE - functionally no better than almost any other brand - ALL marketing hype, Air Jordans, Lebron here is 100 million, will you wear my shoes ?

Even more so than most other business we are in marketing, site one has hot girls with big tits sucking a dick, so does site two to 10 million. Everything being sold is available for free, it is just a matter of convincing them it is something they cannot get for free.

scottybuzz 07-21-2012 03:09 AM

what about google search engine? no marketing at all.

OldJeff 07-21-2012 03:28 AM

Quote:

Originally Posted by scottybuzz (Post 19072219)
what about google search engine? no marketing at all.

From the share holders report

2011 - 12.1% of revenue spent on Sales and MARKETING total revenue 37.9 billion - That is 4.6 Billion dollars spent Marketing themselves.

ottopottomouse 07-21-2012 05:28 AM

Quote:

Originally Posted by scottybuzz (Post 19072219)
what about google search engine? no marketing at all.

There's been newspaper adverts here and billboards for google that I can remember seeing in London.

alf6300 07-21-2012 06:10 AM

Quote:

Originally Posted by Mutt (Post 19071610)
i can't think of a truly great product that has failed.

1...2...3.... BetaMax!

Relentless 07-21-2012 06:33 AM

Marketing for initial sales. Product quality for recurring business and growth.


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