Do You know, what's McDonald's biggest treasure?
 

Do You know what's McDonalds biggest value/treasure?

Try not to google it but answer out of Your mind. thanx. ;-)

This may be a good discussion, good for everyone...

...we'll see... ;-)

i am guessing Real Estate, i believe they own all the land that mcdonalds are on.

Land ?

their happy meal?

If you're talking about their most profitable item, it's a slice of cheese..

Filet O Fish

Real estate.

:thumbsup

McDonald's and the Vatican probably have the most prime real estate. But McDonald's is mostly franchises, so unless the buildings are corporate owned, they're not really in the same league as the Vatican.

No one is.

Poison. :D

Wow(!) That sounds great.
Most of You know the hidden treasure of no1 hamburgers seller in the world.
Indeed it's real estate.

Knowing that, we'll try to find out what's e-pornbiz biggest treasure? C'mon(!) ;-)

Never post here again.

Is that kind of a ban? Don't get it. :-)

Boobs.

.

Their Trademark?

Right Answer
 

The 2011 McDonalds annual report (annual reports make fun reading) lists as largest asset
Goodwill at $2,653 million
Cash at $2,335 million
Real Estate is not even listed


Goodwill can include the original cost to incorporate, but is probably +95% the trademarks and patents

McDonalds franchises out a good chunk of the business, so no real estate there.

If the had any sizeable real estate, it would have to be on the balance sheet. Many large corporations own zero real estate. They would rather sell off the asset and lease back. Gives them free cash to use for business expansion. I worked for a major movie theatre company, not only did they lease every theatre but also the home office. Also when a business wants to close a location, they may have to wait forever to find a buyer. With a lease, they just walk away, usually paying an early out fee.

Dollar menu?

wrong. It's the secret sauce.

.

Years ago i read Fast Food Nation...its real estate

A good rule of thumb is that if you see a McD's being built in the middle of nowhere; buying land as close as possible is a good idea.

Don't believe everything in a movie
 

in their 10K to the Securities and Exchange commission NO REAL ESTATE ASSETS LISTED.
http://sec.gov/Archives/edgar/data/6...htm#tx80436_13

To falsify a 10K is very serious business.

The writers of Fast Food Nation probably meant the value of all the McDonalds real estate COULD be their biggest asset. But MD's owns NO real estate and many places the franchisee doesn't own the real estate. Any MD's on the ground of a shopping mall just a pad lease or inside lease.

McDonalds passed the Vatican in real estate holds a very long time ago, i believe. Regardless, they've been the two largest holders of property in the world for many decades.

I'll just leave this here

http://weknowmemes.com/wp-content/up...nstruction.jpg

I can relate this to tube sites also :)

QUOTE=Sunny Day;19179276]The 2011 McDonalds annual report (annual reports make fun reading) lists as largest asset
Goodwill at $2,653 million
Cash at $2,335 million
Real Estate is not even listed
Goodwill can include the original cost to incorporate, but is probably +95% the trademarks and patents
QUOTE"


MD's trademark's value is more than 2,653 million, for sure...

Real estates may be owned by something like McDonald's Real Estate Inc. or different name.

They don't own the property.

Most of the restaurants are franchises, so the real property owner is the person who pays McDonalds to use their brand.

free toilets?

No one said they owned EVERY property where a restaurant exists today. It's a well known fact that McDonalds sold hamburgers to pay for the real estate and are one of the largest property owners in the world. Their business for the first 4 or so decades was buying real estate.... not selling food.

You are the worst banker ever.

McNuggets :thumbsup

Yummyumm

:1orglaugh

right bcuz MCD tends to open shop in the middle of nowhere

yes man im lovin it :)

Property

Never thought of it but sounds true, lot of land.

:thumbsup

The McCafe portion - they're killing it in Europe.

Happy Meals, Ronald and marketing to kids.

cool font :thumbsup

I agree :thumbsup

China? :pimp

https://fbcdn-sphotos-d-a.akamaihd.n...51502076_n.jpg

:winkwink:

John, You are THE MAN!

This discussion is about seing well known biz from a different perspective.
You discovered how to do it. Good for Your biz !!!!

Congrats !!!

Their McRussell :2 cents: