| Bill8 |
10-22-2012 07:05 PM |
Gary Kremen (sex.com guy) and match.com history detailed in a internet dating article - interesting
I started reading this idly, then my ears pricked up (figuratively) when the author started talking about Gary Kremen - famous of course for the sex.com legal battle.
Interesting enough - worth a click if you give a shit about ancient history.
http://www.lrb.co.uk/v34/n20/emily-witt/diary
The man generally held responsible for internet dating as we know it today is a native of Illinois called Gary Kremen, but Kremen was out of the internet dating business altogether by 1997, just around the time people were signing up for the internet en masse. Today he runs a solar energy financing company, is an elected official in Los Altos Hills, California and is better known for his protracted legal battle over the ownership of the pornography website sex.com than he is for inventing internet dating. Like many visionary entrepreneurs, Kremen doesn?t have very good management skills. His life has passed through periods of grave disarray. When I met him, at a conference on the internet dating industry in Miami last January, he asked where I was from. ?Ah, Minnesota,? he said: ?Have you ever been to the Zumbro River?? The Zumbro flows south of Minneapolis past Rochester, home of the Mayo Clinic. It turned out that Kremen had once driven, or been driven, into the river. He used to be addicted to speed.
In Miami Kremen recounted the genesis of his ideas about internet dating to a room full of matchmakers. In 1992, he was a 29-year-old computer scientist and one of the many graduates of Stanford Business School running software companies in the Bay Area. One afternoon a routine email with a purchase order attached to it arrived in his inbox. But it wasn?t routine: the email was from a woman. At the time, emails from women in his line of work were exceedingly rare. He stared at it. He showed the email to his colleagues. He tried to imagine the woman behind it. ?I wonder if she would date me?? Then he had another idea: what if he had a database of all the single women in the world? If he could create such a database and charge a fee to access it, he would most probably turn a profit.
In 1992, that couldn?t be done ? modems transmitted information too slowly. Then there was the scarcity of women with online access. Because in its early days the internet was prevalent in worlds that had historically excluded women ? the military, finance, mathematics and engineering ? women were not online in big numbers. As late as 1996 America Online estimated that of its five million users, 79 per cent were men. In more administrative fields, however, a growing number of women had email.
So Kremen started with email. He left his job, hired some programmers with his credit card, and created an email-based dating service. Subscribers were given anonymous addresses from which to send out their profiles with a photo attached. The photos arrived as hard copy, and Kremen and his employees scanned them in by hand. Interested single people who did not yet have email could participate by fax. By 1994 modems had got faster, so Kremen moved to take his company online. He and four male partners formed Electric Classifieds Inc, a business premised on the idea of re-creating online the classifieds section of newspapers, beginning with the personals. They rented an office in a basement in San Francisco and registered the domain match.com. |
