Can We Use This Technique To Sell Porn? Social Norms
 

Rather than just telling people how good the porn is, do we have to convince them that everyone else has been buying it? Apparently convincing people that something is a social norm is a highly effective way to change their behavior.

Three Myths of Behavior Change - What You Think You Know That You Don't: Jeni Cross at TEDxCSU

Perhaps have a small video just before the join page showing a surfer signing up and gaining access to the site, or maybe a video quickly showing a number of people gaining access :2 cents:

Porn is an impulse buy. people don't need/use logic and reason to buy a hotdog outside of home depot or a kittkatt at the grocery store.

I think people are more reluctant to buy a hotdog if they see other people eating a hotdog in front of the hotdog stand

Is it this black and white or do social norms have an influence on how we respond to our impulses? E.g. some people only stuff their faces with food in secret

Seems to work for crowdsourcing stuff

It shows how many people have already paid, true! :thumbsup

Can't be overly secret if you know about it.

They have to admit to it at some point after they've put on 5 stone

It's more subliminal maybe.

Porn is acceptable behavior like farting is in public. "Stop watching porn and playing with your cock. Get to work!"

In more puritanical cultures: politicians end up resigning, school teachers get fired, workers get canned for watching or emailing porn, ad infinitum.

Generation Y (the Millennials) have a more acceptive attitude toward porn. So, a lot would depend on you audience. However, buying power should be considered as well as branding or PR of a product or market.