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Facebook 20% Text Rule
Oh my God this is pissing me off so much.
I created an advert in publisher for a couple of Christmas parties. I created the image and uploaded to Facebook. Facebook say the image has to much text. I have a lot to say.. I tried bypassing by Uploading to imgur then I tried inserting the url into the post but nothing works. Stupid Facebook. |
they are trying to help you out.. People don't want to read a lot of text on a ad. By putting a paragraph on a image ad you are losing 90% of your potential customers :2 cents:
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My experience has been that image ads convert best on Facebook if there is no text on the image. If you get your targeting right (that's a whole other subject) then most of your "advertising susceptible" audience will click out of curiosity.
You'll get the best results if you make sure you use re-targeting (which is also a whole other subject). In practice, if you're not sure of what you're doing with Facebook ads then you are likely to lose money. |
Meh.
Ok, I have an A4 size piece of paper i need to include logo, dates (2) , activities, rules, prices etc. I can't get that into 20% |
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You put the full text of your offer on the destination page, be it on a Facebook Page or an external Landing page. So you could have a picture, with even just a little text like 'Don't miss the greatest event this Xmas' that leads when clicked to a landing page with event details and a call to action to book. |
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I prefer no text at all. One of my campaign for $40 - gave around 15,000 clicks. ( the targeted campaign was third world countries ) |
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