The Most Interesting Man in the World is being temporarily replaced for a good reason
 

never like that bullshit

He doesn't always take trips to Mars, but when he does, he never returns. Dos Equis is officially ending Jonathan Goldsmith's decade-long tenure as its beloved pitchman with a farewell commercial in which the debonair man of mystery blasts off on a one-way trip to the Red Planet. SEE ALSO: The Most Interesting Man in the World can't get you out of a ticket Goldsmith's exit won't spell the end for the Heineken-owned beer brand's long-running "Most Interesting Man in the World" campaign, the company says. But it remains tight-lipped about what the next iteration of its mascot will look like. Instead of the end of one of the most iconic characters in advertising, Heneiken USA's chief marketing officer ..

The Most Interesting Man in the World is being temporarily replaced for a good reason