Bladewire |
03-21-2017 03:25 PM |
New Google Deal Demotes Sites After DMCA Notice Limit Hit
Great news for content producers! Be sure to always DMCA Google whenever you send out a takedown it matters! :thumbsup
You think this will help? Do you send DMCA's to Google?
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Google will demote a site with a magic number of takedown requests, in a new UK deal
A site is considered to have received over [REDACTED] DMCA notices if the relevant search engine has received any number of individual notices which between them list [REDACTED] or more infringing URLs in aggregate. There is no fixed time period which is considered to constrain progress toward this total, but where such notices are considered historical and the nature of a site has changed so that it is no longer structurally infringing, it may be considered appropriate to dis-apply the amassed total.
All parties acknowledge that domains in receipt of less than [REDACTED] DMCA notices may also be considered infringing under copyright law, regardless of the fact that they are not relevant for the purpose of this metric
The British government and its music and film industries, in an attempt to suppress internet search results that lead users to pirated material, have held private talks with Google and other search companies for years. Last month, they reached a ?landmark agreement? that eschewed the need for legislation and instead relies on a voluntary code of conduct that the search engines promised to follow.
The code of conduct, partly designed by the music and film industries and agreed to by Google and Microsoft?s Bing, wasn?t made public. It?s an example of what the Electronic Frontier Foundation (EFF) calls a ?shadow regulation??or rules imposed on companies without the involvement of the legislative process. I obtained a copy of the code through a Freedom of Information Act request to the UK government?s Intellectual Property Office (IPO), and so did the EFF and TJ McIntyre of Digital Rights Ireland. We all got the same information, and you can read the full text here (pdf).
The terms of conduct are meant to ensure that pirated material gets demoted in search results, and elsewhere, including in ads and auto-complete phrases. The IPO will assess the code?s enforcement and effectiveness and, if the results are lacking, potentially recommend stricter regulations.
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