TrafficStars Unveils Major ROI Tracking Update
 

We?re happy to announce the release of a much awaited feature on our platform: we now support revenue and ROI tracking in real time as well as hourly statistics!

Advertisers using Server to Server tracking will be able to track revenues and ROI without leaving the platform ? and even split these results by ad spot, country, creative, site, device, OS, browser, language and carrier.

The ROI column will provide advertisers with a quick overview of how much return on investment was achieved by taking into account their spendings vs. the earnings transmitted by the postback parameter. All of these figures will appear in real-time, which means you have all of your up to date stats at your fingertips whenever you want them.

Finally, users are now able to generate hourly campaign reports including impressions, clicks and conversions through the Custom Stats tool for more granular campaign optimisation.

If you have any doubts regarding these updates, feel free to send us a message here, through Support or contact your account manager.