Most annoying ad format
 

The simple question what is the most annoying ad format for you as a surfer?
For example popunder (and its varieties like tabunder).
It's no secret that this one is the most profitable format for publishers, and users are already used to it, as a their fee for
free content. Got popunder on your websites? :winkwink:

Or other example - fake download buttons on banners. Even adsense sins with such creatures on sites with files, such as download.cnet dot com

Do you use any ad blocker? How effective is yours?

Pop-up/under ads are awful, but the fake download-button ads are the most ridiculous. Think about it. You are on a page to download a demo of some program you want to try, but are tricked into clicking an ad instead. This action takes you away from what you wanted to get, shows you something else you have no interest in, and usually makes it harder to return thanks to pop-ups or other misleading ads. It devalues the fuck out of the original site you were interested in too.

Experienced users, who saw these buttons millions of times (they don't change layout for like 10-12 years:)) won't click, but for newbies its killin, downloads they don't really need

Getting sick of seeing those stop being tracked ads lol

Pop-ups, always.

When a window pops up exactly? When ad is opened in new tab or under is ok?:)

Sticky Banner

Spam robo-calls from Indian telemarketers.

I'm not sure it's proper to call it an ad "format" but as a technique anyway, redirecting of background tabs seems the most obnoxious to me. Especially when they redirect a few times and I'm unable to click back.

Following that, pop-unders which can't be closed unless via task manager.

These are evil popunders, usually made for tech support landing pages. Being popular about 2 years ago or so.:321GFY

I get annoyed when I'm trying to read an article and a video opens up stretching the page and I'm clicking around trying to get to the article.

anything with sound.

its called in-text ads, most annoying that they always scroll you to random place in text. Paper books were better:1orglaugh

What exactly? Video ads are muted usually.

In-video ads which cannot be skipped

How do you watch youtube videos that way?:1orglaugh

I dont, i use adblock :1orglaugh

In adblock we trust:thumbsup since my kid is on YT, I watched about 1.000.000.000 ads of car insurence, old spice and any crap he doesn't really need in next 15 years:1orglaugh

1) push notifications.
2) popups
3) popunders (more than 1 per click)
4) fake buttons

All of them these days. Seems like most websites are like an idiocracy parody now.

autoplay video ads with sound on news sites are absurd

amazingly, advertising on adult sites is much, much less annoying than the average news site

Sometime i watch YT in browser where i dont have adblock, and often i get products for woman ads. Targetting for the win :1orglaugh

Yes i agree, they have like zillions of banners on website, and then they are surprised why people use adblock then. If you already have to serve so many banners, then atleast make it work without compromising user experience.

unskippable preroll ads

Well, I bought youtube premium (yes we exist) :)

I agree!

whend you see the ad in the movie downloaded from a torrent )))

They offers max 5 devices connected right?
And you have to prove that all devices belong to a family:321GFY

They are not allowed to use popunders:winkwink:
Adult tubes sometimes got zillions, as you said, of banners: 2 NTV, underplayer, 4 useless in footer:bigears
Smart tube owners:
- added a spot above player
- small native ad block
- mediation
:pimp

x2 more money and looks more friendly for users.

The footers are pretty useless if there's a lot of content on the page (meaning it's not likely the user will scroll down far enough to see them), but they work if you keep the page short and use a "load more" button or some kind of ajax-based paginator

Lately I have been using video sliders from multiple ad networks; they are working better than any other ad format.

On mobile, above-player and below-player work well. On desktop banners just don't work. I haven't found any good use for NTV space; banners suck, natives aren't any better there, chaturbate "online now" widget also doesn't work so well. I think users are just blind to that space these days.

Pops and skims are still great if you use them right. I hide them behind user-agent detection and cookies (don't show them if the user-agent looks like google. Don't show them on the first page view--track this with cookies).

Native ads hidden in your content work well, but not nearly as well as video sliders.

I'm tempted on my new projects to just ignore every ad type besides video sliders, pops, and skims.

Sliders are hell cool new way to earn extra revenue. Ads there are nicely made, and have good CTR. Revenue is good as well.:2 cents:
Do you run any pre-rolls?

My tubes are all embedded, so I can't run pre-roll on the video players.

I have tried putting pre-roll in an auto-play iframe NTV but for some reason it doesn't generate hardly any clicks. I'm still running it and getting paid well for it but I'm not generating clicks, eventually the ad network will notice and tell me to stop. lol

Good news here. Now you can:thumbsup
We made an overlay pre-roll ad format, so you can stick it up to any player, even embeded.
:pimp
Any object on your page actually.

Native ads that make me go native:)

Native supposed to replace banner ads, but still just another size to my mind. Some networks also show misslead ads or even pop windows and new tabs from that.
But some native look very nice:winkwink:

Some of the legit news sites have ads that take up half a page.... It's freaking annoying.

Ads on mainstream sites are just too overwhelming now I'm surprised everyone doesn't use an ad blocker of some kind.

Video ads, My pc can't handle them and crash.

The best native advertising I use is with programmatic networks like Taboola or Outbrain.
I wish we had these type of content marketing in our industry too.

You mean native ads? We do ?

It must some pentium 3 or something?:upsidedow
Video ads are the same videos you gonna watch when click play button.

These two are monsters, godzillas in native ads, they do great job.
Btw would it be awesome to combine them using ad mediation service?
Getting all advantages of both (and couple more companies) for maximum performance?

I have a way to simplify that. Let's say you're reading the AVN news, or Camlife Mag. Instead of having a banner, you can have a native content piece. Instead of having everyone see the same piece, the type of an ad item would change per user according to data and interest.
What we need is collaboration and content.

Slow loading ads, especially anything on galleries which have to be viewed page by slow loading page with no thumbnail navigation.

Programmatic which grossly mistargets me.

Mobile phone ads. So many and they load so slowly. I now have a small drive attached to my phone which stores videos I want to see. It avoids surfing and putting up with the ads.

Internet is better as I have adblocker installed. Yet to find a browser that blocks ads that works.

Opera announced in-built adblock. Did you try it?

Will give it a try.

Can anyone recommend one for the phone?

Its actually for mobile devices: [url]https://blogs.opera.com/news/2016/06/ad-blocker-android-ios-windows-phone-download-free/[/url
Share your test results plz:thumbsup

Thanks, will give it a try. :thumbsup

Paul/////

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