GoFuckYourself.com - Adult Webmaster Forum - How to Choose the Best Dating Offer

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Affiliates are always in search of the high-converting offers, but to earn big,
you need to know how to choose the best dating offers on the market.

Even though the dating industry has been in-game for 24 years, its vigorous growth and evolution took place in the late '90s.
The creation of online dating segment, in its turn, boosted the process even more.

Today, around 60% of online dating traffic is direct, which means that most of the users know exactly which services and apps they need. According to Statista, there are 219.8 million users of online dating services worldwide. Moreover, the forecast states that the amount will grow to around 275.1 million in 2023. As a versatile niche, online dating provides multiple opportunities for affiliate marketers to increase their income and for advertisers to boost their sales. Therefore, a wide range of dating offers is presented on the market. While it comes in handy for affiliates to have a wide selection of offers, it is crucial to understand how to handpick the best ones.

Where and How to Search for Dating Offers

In case you are a newbie in affiliate marketing, you should gear up for a journey while searching for the offers. One of the easiest ways to find dating offers is to use aggregators, such as Offervault, oDigger, Affbank,Affpaying etc. The way aggregators work is plain and simple. Multiple filters and tabs provide information on the types of offers, affiliate networks, and so on. Moreover, there is a search box available that can help you find the list of offers based on the keywords of your choice. Even though aggregators will most likely bring you to affiliate networks, there is also an option of working with direct advertisers.

CPA Networks vs. Direct Advertisers

The process of choosing between networks and direct advertisers does not always mean that only one option is right for you. However, there are certain pros and cons to both.

Direct affiliate programs are considered to be more reliable by the community. However, affiliate networks can be both reliable and problematic. None of these statements is absolute. It is a fact, though, that it is harder to join direct affiliate programs than CPA networks. Moreover, direct advertisers offer somewhat higher rates and have a deeper product understanding, which, in turn, makes their internal support more efficient.

Affiliate networks are more flexible not only in terms of payouts and payment options. The networks provide a wide selection of offers from multiple brands. Therefore, after joining a network, you get access to a huge list of offers from various verticals. To get a better understanding of which networks are worth joining, you should consider going through reviews on affiliate forums, like GFY, STM, AffiliateFix or WarriorForum.

How to Choose the Best Offer

Naturally, it depends on what you would like to promote. For instance, niche offers like gay dating have been drawing a lot of attention lately. On the other hand, mainstream offers might be the best choice for you.

It is no secret that the dating niche has certain specifics not only in terms of promotion but also in terms of payouts. SOI (Single Opt-In) offers, for example, only require such information from the user as an email address. With this PPL (Price Per Lead) model, the leads will be easily converted but the payouts, most likely, will not be high. It is important to mention that prices per lead usually differ depending on gender and GEO. It means that Tier 1 traffic might bring up to $10 per lead, and female leads might result in higher payouts.

As for the Tier 1 countries, the dating offers are extremely profitable and well-performing in those GEOs. However, a lot of testing and investing should be involved for that extreme profit to kick in. Moreover, there simply has to be previous experience with dating offers in these GEOs. Otherwise, it will not work. An optimal budget for such offers will have to be around $1500. Launching a campaign for Tier 2 countries would be a better and more solid start.

The most important tips, when choosing the best dating offer, are paying attention to the popularity, pricing, and reputation of the website or an app. Once you get an idea which service is more likely to convert, check the payout models available. The last part is going through the main offer restrictions and requirements, which are usually set by the advertiser.

Here is a short checklist to get all the main points in one place:

- Reputation of the service
- Pricing of the service
- Ad formats allowed
- Type of traffic allowed
- GEOs
- Caps
- Other restrictions and limitations

High demand for online dating services creates a wide range of offers to choose from, providing multiple opportunities for affiliates to generate sufficient revenue. Following these basic steps will not only help you to enter the dating niche already resourceful but also be at the top of your game, and ready to launch your dating campaign.