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Is it worth translating your site into multiple languages?
I have paysite that always has people signing up from France, Italy, Germany etc. Anyone translate their site and see better conversions from these countries?
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Isn't it logical to assume that google is already doing that for them? I mean, if I hit a site that's all in french, google translates it into english.
If its a language I have not encountered before, then it asks me if I want it translated, but once I have said yes, it remembers... |
I tried it once and it killed my traffic - Take this as a warning...
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It's a good idea to do it, but you've gotta do it correctly.
I wouldn't bother if you only get 10 visits from France (for example) daily and don't ever see yourself getting more than 100. If it's a site with a decent amount of traffic (~100k+), though, then it's worth considering - especially if a good portion of that traffic comes from non-English regions. This is a pretty good post about it: https://ahrefs.com/blog/multilingual-seo/ |
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Use CyberSEO. It does translate from/to 100 languages automatically. And yes it works very well for Google.
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I would not recommend using the software due to the most recent Google update.
Anyway, in case you need translation services hit me up. B |
more important to translate/optimize the billing funnel, to my experience its where you lose most of the non english speakers
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manual translations are worth it (highly recommend Biggie Smalls Web Writing) machine translations will hurt you in the long run |
On paysite , you definitely need to have it and it need to be done manually. On free site, you can get away with auto-translation. I use yandex translate for it, not google.
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Search engines could find more words in more languages. You would get better seo if more pages are indexed with more words in more languages.
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