Post-Covid Conversion Ratios For Paysites
 

Since we are now, more or less, past the whole Covid pandemic thing I thought it would be interesting to check in and re-visit paysite conversions ratios. Especially in the current CC-restricted tube era and rise of Only Fans let's see what you consider to be "the new norm" in terms of conversions.

I realize this depends greatly on niche, traffic sources, etc etc but let's just ask if you have seen a fluctuation in your ratios? This could be for better or worse...

Factor in a coming recession (already here in some places), a shifting demographic, the rise of work-from-home workers and digital nomads, throw in crypto and Wall Street roller coasters, AI generators, social media madness...let's just say things have changed a LOT since 2019 (pre-pandemic). My prediction for the future is that paysites will rise again in importance since they are the only places still producing more than just solo girl content. But we will see...

So how has all this affected your business? In an ever-changing landscape those of us who have managed to stay around for a few years (decades) need to stick together, learn and share and, as they say, adapt or die. The trade shows are coming up so it will be interesting to see if some of these issues are addressed! :thumbsup

Simple calculation, all traffic (Monday) on all paysites divided by the total amount of joins = 1:791

TBH I would not know if this is better or worse than before. Just so many factors changed that a ratio is not saying a whole lot anymore. Different types of sales, different ways of getting them, internal sales, cross sales, free joins etc etc.

For us the last few years have been very good. Best year since I started here in 2013 (time flies).

Blimey, a business thread!

Off with their heads!

Never has been :winkwink:

Thanks for this answer Roald! For me it's around 1:900 but my traffic sources have changed this year. Things seemed to have leveled off after the forced shutdown high of 2020-2021. OF has not affected me much since I no longer deal mostly in solo girl sites.

Ten years for you there?? Wow! More proof paysites are still profitable. :thumbsup

I disagree. Although it is hard to compare ratios since your setup/traffic/funnel would be different from mine it is a metric we webmasters and sales professionals have some control over. In other words, always striving to improve your conversion ratios is a great way of increasing sales.

Also while every paysite operation is unique with its' own traffic sources, resources, content, etc some similarities exist. :)

This is all I meant :)

I make decisions on CPA since I pay for traffic.

Now CPA is a game I wish my feeble mind could understand! I have had hits and misses with buying traffic for paysites over the years but I know in what you do you don't even need content or websites, just a sharp mathematical mind! :)

Depends on how you calculate it and with what numbers. It's just another statistic one could use on it's own traffic sources.

But I hear you.

covid may be over but we'll be paying for it for decades. most of the world is far from recovered.

in the early covid years everybody was at home and still had savings accounts. lots of money + nothing to do = good porn sales.. then the govts of the world crushed the people with lockdowns and inflation, wiping out savings, and putting a majority of people into credit spending. now people are digging out.

conversion rates and sales were kicking ass all of 2020 and 2021. they stabilized in 2022 and most site sales dropped around 15-25% this year. i see growth starting to come back and i think it will pick up thru the winter.

i don't watch a huge number of sites, but i do watch a variety :winkwink:

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people still run pay sites?

No.

Go away, no money here.

:2 cents::1orglaugh

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Thanks for sharing your experiences! They mirror mine somewhat, tho sales for me are not down that much. But I have been scrambling most of the year trying to get new traffic sources. If I had stayed "as is" I too would be down those numbers. I also agree things will pick up come wintertime. :)

:1orglaugh:1orglaugh:1orglaugh

https://www.independent.co.uk/arts-e...-b2397079.html


I know in the UK, there´s talk about wearing masks again, seems this is the same in other countries too...

the latest covid news is, it´s not all over...


however, onto business, our stats haven´t changed much, we´re still making about 1000: 1 hits to sales on my official membership pay site, similar on Southerncumsluts.com


manyvids is up & same with onlyfans, but OF isn´t like it was back in 2019, before covid, i was making nearly 600 a week, wished that continued lol.

DVD sales have gone down, compared to a few years ago too :helpme


so membership is up, tubes are up clips sites are up, but OF & dvd´s are down... :thumbsup

1:35

Oops, sorry, I drifted back twenty years.

I meant .0001:1000

:upsidedow

yea i think you are right, that's the key there. the sites saying they saw a dip are all doing tube marketing.

you can't ever relax in this business...

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Wow they're going for round two! Amazing if they'll be able to convince anyone this time around, lets hope everyone learned their lesson from the previous scam.

Thanks Natalie! BTW I checked out your sites recently and was very impressed!! Everything looks so pro and well put together. You and Gary are doing a fine job of branding your business. You guys are registered seemingly everywhere and I took this as inspiration. Anyway well done and keep up the great work!! :thumbsup

Adapt or die right? Yes the tubes are "in flux" now, launching new brands in the hopes of getting Visa & Mastercard processing back for the Premium sections. In the meantime, with so many videos/links being deleted, the tubes are scrambling to get traffic these days. Their Content Partners are more important than ever now but things are still changing as we speak.

With the rise of Only Fans, social media and mainstream streaming services the Adult Industry needs some fresh, new traffic sources rather than trying to just hold on to past glories. Adapt or die applies to everyone I'm afraid.

For me I am only introducing fresh new websites with 4k and HD content (announcements coming soon). :pimp

Hear hear :upsidedow

https://www.xbiz.com/news/276324/adu...aysite-network

In my opinion, ratios are a bad metric to compare with other people. It varies wildly from one business to another.

I think the only comparable metric is sales volume. Are you making more or less money after Covid?

:2 cents: :thumbsup

its always interesting - if you have the energy :1orglaugh

social got a lot bigger for marketing too. i think we're going back to the social/word-of-mouth style marketing (1 to 1 to 1 to 1) rather than mass broadcast.

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Yes, have sense. Ratio is just one of many ways to measure your sites. It depends on the type of traffic, niche, etc.

SeeMyBucks average for all the sites 2023: 1:710

Take care

:Oh crap:Oh crap:Oh crap

The Porn Nerd is such a mysterious character.

What car does this person drive?

Do they have any style?

We need to know!

You idiot.

He's fun to work with :)

btw, at some point people will get bored of the same old random type of girl selling nudes on OF or cams with nothing that makes them stand out from the rest, making what you really want time consuming and/or expensive, so if done right, niche paysites could have a big comeback.

You know, separate the wannabe "daddy" types from the guys who want to see a specific type of porn, then send them to the appropriate paysites. Funnel and pre-lander stuff, too, why not, you know..

Have there been any good speeches at any shows lately about the future of porn?

Not really that I've heard, last few shows I've been to were mostly just CPA and emailer people. They don't care about much else besides EPCs, ROI, doi/soi, etc. :upsidedow

I'm afraid that the future of porn is behind us. :(

there will be porn unless humans lose their sex organs. the question is will we figure out how to sell it?

yea solo was never a huge seller, although the gf experience does work for some customers. however it requires engagement, not just posting solo nudes.

i'm looking forward to the OF crowd gravitating over to paysites. the paysites need new social tools tho. OF customers got used to DMs and private content. many of the site owners i know don't want to engage with members.

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Yep. But also, one huge secret for a medium to large adult company is to get itself into mainstream somehow. OF did this with social media and memes, same with Tinder before that plus mentions in places like late night shows and even mainstream articles about it. Hell, even Ruseful benefitted from that a lot when they accidentally filmed a government building in the background in Fake Taxi and got in trouble for it, but also got all over the mainstream news. :winkwink:

Thank you gratefully, your post has given us both so much positivity! Thank you PN :wetkiss

Pandemic , no pandemic we have not noticed any fluctuation during Covid. We are about the same as we were before Covid 19. So, things did NOT change a bit, for us anyway. We shoot it, we post it, we put on our site, we collect money. The time to reach break even on each project is about 90 days.... after that it is gravy.

if you didn't see growth during covid you have growth potential. even the shittiest never updated fetish sites i host grew in 2020.

it looks like you are spending too much time on content and not enough time increasing your profits. why not make 5x more per shoot if the potential customers are out there waiting for you?

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He IS the Style. :2 cents::thumbsup

Very friendly and cooperative guy, I can only say positive things about him. :pimp <3

His avatar adds to the mystery!

Yes, you may be correct, historically we are film producers but " graduated" from R rated erotic thrillers, to more adult fare when the VHS and then DVD market collapsed and we started out VOD site. Yet, we still keep the movie look for each project.

WE do not spend 400 to 500 grand on a movie as we used to and take 18 days to shoot it, that does not work for about 20 years. We need to be more frugal and efficient.

We rely on a repeat business and the word of mouth. We do not use ( and we do not know anyway) any tricks or schemes to drive customers to our site. All we know how to do is to script it, shoot it, post it. We used to "pray" to Alexa and at one point we were ranked at low 100,000's but since Alexa crashed, we just go by the seat of our pants.

But it works for us, it is quite safe and certain as i have said above.

Thank you Matyko! The feeling is mutual. :) A great compliment from one of the nicest (and hardest working) mates in this Industry! :thumbsup

I used to be more mysterious but I have been to enough shows now to have blown the mystery.

(Maybe I should not use the word 'blown' heh)

I have noticed that once a company knows/learns how to make money in an Industry they tend to stick to what they know and just rinse/repeat. Great for you that you have a 3 month recoup for shooting expenses! I do not know your sites but assume you also do the Content Partner thing with the tubes? Either way, and maybe you already do this, but 'cinematic' quality adult is great for social media because you can often post soft or erotic images without nudity. :)

Anyway great to hear about your longevity and success! :thumbsup

The Porn Nerd

No, we do NOT partner with any tubes. We do upload free selected clips to a few major tubes and some niche ones ( like Celebsroulette) to get exposed to traffic, but there it ends. We had one of our people run a blog on Tumbler, but when they killed erotics we decided it made very little difference. All the work and time wasted. So we do not do social media either. Pain in the ass.As I have said ,we are mainly producers, the rest is a bit " Chinese" to us :2 cents:

Thanks for your good wishes.

Do you have an active twitter (X)? Sell shares of it


Business Revolutionary New Social App Great for Onlyfans Girls/Pornstars / Adult Sites? Tubes? - GoFuckYourself.com - Adult Webmaster Forum

Once my latest project is released, I hope to go to some shows again!


God... I'll never forget the day I had the yuuuuge chicken burger at the Luxe cafe in Vegas, in the Venetian, then I went to some awesome dinner hosted by I forget at the Ghost Bar.


The Phoenix Forum memories I have were all amazing too! That was such a great show. All those photos over the years by JFK and I don't know where to find them all. I remember someone being pissed at me because I spilled the beans about Kate from Kate's Playground being pregnant, like I knew it was going to be a big deal!


Porn Nerd, have you been to any recent shows? What is your favourite one?


I think Phoenix Forum was my favourite, partially because Steve Lightspeed is a fun guy and it is in his area, and partially because the field trip we made to House of Blues was so memorable. What were people doing in those booths?!? Ohhh shit... don't spill the beans!


:kisskiss

Sadly I never went to the Phoenix Forum! It was definitely supposed to be the best one, too. The only US show I have been to was the Vegas ones when they were still held at the Hard Rock Hotel. I stopped going because, every damn year, people got sick from breathing in all the same dungy toxic fumes from that wretched hotel. LOL

For European shows I really like the Prague one coming up but the ones in Berlin can be fun, too. I never went to the more exotic locales like Cyprus or Mallorca but I got the feeling it was the same group of people going from show-to-show so once I hit a couple I was pretty much done.

Hope everyone going to the European shows this year have a great time!!

i can't fault you. marketing is a full-time job.

there's new channels and strategies every year. you have to keep up to grow.

i understand being comfortable. i hit that point all the time. however stability and stagnation always lead to decline. its a law of growth.

partnering with a marketing person is good, if you can find one who keeps up with new trends and won't cheat on their timesheets. a stagnating marketer might as well go work at a restaurant (and they probably do!)

i know some marketers who have been doing the exact same campaigns for years. you can see the gradual declines in their sales.

so yea, marketing is crucial, and also hard work :helpme:1orglaugh

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Had a good chuckle : So, I should trust anybody I meet "on the Internets" ? :winkwink: Over the years I've read here this SEO guy fucked me, this marketing expert took my money and did not do anything, I even had a guy to tell me the best way is to let our stuff be pirated, to get traffic... Fuck all that.

It is easy to check how much our site grosses per month..... then if somebody comes about and does not give me stupid suggestions like buying traffic or let our stuff be pirated.... then I would suggest to my bosses to split 50/50 any increase on monthly bases above the main..... So if the site ( keep the numbers simple) grosses 10,000 in a month and then it goes to 15,000 then we would pay 2,500, but if the marketing cost was 5,000 then we would pay " bupkis"....I call it a performance bonus.

... and so it goes.

yea few webmasters or marketers will accept a revshare deal these days. that's why they invented affiliates :1orglaugh

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The thing is about 'marketing' these days is that, in this new landscape, the outlets for traffic have shrunk big time. If you do not do tube promotions what other sites have the traffic numbers you can tap into?

Ad sales only work under certain circumstances (not great for paysites), link trades/buys do ok depending on the source but tend to 'run out' in terms of effectiveness relatively quickly these days...so it can be frustrating and can lead to the stagnation you mentioned.

Depending on how many videos you have to use for tube promos there is definitely a way to do a 50/50 split where it's all profit for you. This is what I do for many Producers. But I also understand the "if it ain't broke don't fix it" mentality. :)

so look at it backwards not forwards.

1. who is your target customer for each of your billion sites? what do they look like? what kind of house and cars do they have? how much money do they have? are they married, retired, in college, or living in a van down by the river?

2. where do they hang out socially? are they all closet bbq dads in the suburbs? do they hang out in gay goth clubs? are they online at all? what sites and forums?

3. how do you get a message to them? social media, thru friends, PR in a gay goth newsletter?

we're fully in the pull not push marketing era. one member at a time. it sucks. its hard work and its slow. but they rebill forever.

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I am basically living off rebills in 2023. Long live the rebill!


My #1 program, Duke Dollars, rebills like CRAZY. Best ratio by far.