[DATA DROP] We Audited Millions of Solo Ad Clicks — The Bot Problem Is Worse Than You Think
 

Hey everyone, Ivo here — co-founder of Qliker.io (been around for years, many of you know me from here or FB/ICQ lol).

We recently analyzed **millions of clicks** through our QIQ anti-bot engine (part of Qliker), and I wanted to **share some hard truth** with the community.

After looking at all that data, here's what we found:

🟥 26.4% of all clicks were flagged as bots, datacenter, or obvious fake agents
🟧 18.9% were from VPNs (Nord, SurfShark, Hola, etc.)
🟨 9.7% from TOR
🟩 Only 45% were considered high-quality, clean residential traffic

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💣 We even caught *top-rated sellers* sending junk. Some probably didn’t even know — others definitely did.

So... we decided to give back a bit:

➡️ We made our **QIQ click quality checker FREE**.
You can test 100 clicks without needing a Qliker account.
🔗 https://qiq.qliker.io (no login, no upsell)

If you’re buying traffic in 2025 and not testing for quality...
you’re probably burning $$$.

Would love to hear from you if you test it. I'm open to feedback, use cases, or even collabs with serious traffic providers.

Let’s clean up the space.
– Ivo

I have my own RTB media buying platform and its pretty shocking how much bot traffic is out there, some publishers I'm rejecting over 80%.
WG

Totally agree — we’re seeing the same patterns. Some traffic sources are pure garbage, especially on remnant and arbitrage placements.

Our QIQ engine flags VPNs, datacenter bots, and spoofed UAs in real time — and we’ve had to block entire subnets from certain providers.

Would love to connect — we’ve been building tracking + quality scoring for high-volume buyers and even offer API-level access if you ever want to plug it into your RTB stack or use it for pre-bid filtering.

Let me know if you're open to chat or want to test the QIQ quality check on any recent campaign data.