Will google punish your site if you don't use this?
 

Google can potentially penalize adult/porn websites that don't implement proper Age Verification Systems (AVS), though the enforcement varies by jurisdiction and Google's evolving policies

Current Google Stance:
Search Rankings Impact:

Google may lower search rankings for adult sites without proper age verification
Sites could be excluded from search results in certain regions
SafeSearch filters will be more aggressive against unverified adult content

Google Ads Policy:

Adult content is prohibited in Google Ads regardless of AVS
This won't change with age verification implementation

Legal Requirements Driving This:

Jurisdictions Requiring AVS:

UK: Online Safety Act requires robust age verification
EU: Digital Services Act has age verification requirements
Several US states: Louisiana, Utah, Texas, and others have passed laws
Canada: Considering similar legislation

SEO/Business Risks Without AVS:

1. Search Visibility

Reduced organic traffic from Google

Potential complete de-indexing in regulated markets
Lower rankings even in permissive jurisdictions

2. Legal Compliance

Fines and penalties in jurisdictions with AVS laws

Potential site blocking by ISPs in regulated areas
Payment processor issues - many require AVS compliance

3. User Trust

Industry moving toward AVS as standard practice
Users increasingly expect age verification on adult sites

Is that enough for this avs implemented laws? I have been doing simple pop-up age warnings forever. I think this is more serious now

what do you recommend?

Smart money has stopped depending on google traffic for adult.

As for the rest, either play their game or make your own.

Oh yeah bud?
I can 100% guarantee that you still rely on Google for traffic

Kids today.

Hi All,

I put together a blog post that breaks down what’s true, what’s speculation, and how to stay compliant without hurting SEO.

You can read it here: https://2much.net/google-avs-penalties-seo-truth.php

It's really worth a read for all adult site owners.

I once had an issue when I used one of those that when google visited my site, it changed all my search result meta descriptions to get text from the popup.. shit was hell to deal with

no, this isn´t enough... :2 cents:



head down to the AVS warning on my blog https://NatalieKash.com

& add the script on this AVS to your page ...


https://AgeVerification.org

google punishes your sites if you dont own a Pixel phone. I'd been being punished for years, and didn't know it - The day my Pisel Pro 10 XL arrived, so did 300X the traffic - Thanks google! :thumbsup:thumbsup:thumbsup

I often wonder if Google does penalize you for things it knows about you. For example, if you had your personal YouTube account suspended for some reason (unrelated to your website), might it still count that in the algorithm for your website search ranking?

Or perhaps, reward you. If say, you are heavily into shemale porn, and you also run a shemale site, might it give you an 'authority boost' as it knows you really are a shemale fan? On the other hand, if you never search for shemale porn, might it penalize your site as pure affiliate marketing?

As far as the OP's question is concerned, I've read that Google penalizes non GDPR compliant sites, but I've never noticed any ranking benefit to adding cookie optout popups.