What's the most profitable content today, custom exclusive on non exclusive?
 

Simple question, what's the most profitable content today, custom exclusive on non exclusive?

But in relationship to the people who create it for sale. Not in relation to customers, affiliates or sponsors. No what is the most profitable for the people who shoot it for sale to others?

Last night I was chatting with a custom shooter, he's getting out of the business and taking an office job. His work is fairly good and he did have a lot of clients, from the bottom to the middle, no names. He does have some work I might broker but to be honest sales are down on content and that will not bring in a lot.

The problem is he only has a few scenes from a sponsor who can't afford to pay. After his years shooting that's all he has to fall back on. Considering the price he was paid he never made a lot of money from shooting and now retiring. But you will never know because he will be around and can still shoot at the weekends. His story will sound familiar to many.

We have tons of content and will get through the down turn because of this.

Did you see that they are selling Lacy stuff as bundles?

I can send you the email if you want to look

All content is profitable ..... its how you package it, market it and sell it :-)

But on a more serious note, times are changing, before exclusive wasnt important...too much 'new' stuff was getting online as it is and consumers couldnt tell....but now, since lots of stuff is online, consumers are getting pickier, smart, experienced already, seen it , done that, jacked off to it...and looking around...so i say, the future of exclusivity is going to start coming back! That will be a important part of production in the future....

Please do. Might come in useful.

shoot your own shit and make your own site, sell scenes to however u want to, whenever you need to and buy cars and condos in cash, keep your overhead low..specialize in a niche, not easy to shoot..take the rest of your savings and put it in gold and world wide currencies..do u need anymore info on how to survive. Hardly any big boys buying exclusive content anymore..so fuck it

Exclusive pulp is still pulp and a lot of sites are suffering because of this. The members don't care if it's exclusive or non exclusive, they care if it gets their dicks hard. And that's it.

But you bring up a good point and as a content provider you will understand this. For a scene to get seen by all the members in a micro niche like hairy pussy it needs a few sales to a few of the top sites that's even assuming you can buy it because few will shoot or sell it non exclusive. For a scene to get seen by all the members in a niche like teens or MILF or big tits it needs to be sold a lot of times. So with sponsors paying from $240 to $500 for a set and a video of a solo girl scene how does that compare to selling it enough times to saturate it?

And of course saturating it means people joined the site in big numbers and the sites buying the content keep buying the content. You can't saturate a scene selling it twice, :winkwink: .

With Boy-Girl we find today it simply does not sell well enough to warrant shooting it for the Net only. With Girl-Girl it can do. Solo will always sell. But at the moment we are not shooting for the content store, the reasons are well known, I might start soon. Eva is getting better. LOL

So if we sell a scene 10 times solo that's $600 and 10 times will never saturate a scene in a niche of 2,000 with 10 sales. Stick on top mobile phone, DVD and magazine sales and the scene is worth a lot more. How does that compare with a buyer paying $1200 for 5 scenes?

I think mixture of both,as surfers cares about niche but they also cares about amount:)

And price

Too many different variables in the equation. Simply said, content producers of today will have to learn marketing.

To stay alive, sell some of their own stuff for themselves. Licenses will change to more of a semi-exclusive as most programs are not wanting to pay exclusive rates. They want exclusive, or semi exclusive content, but they do not want to pay for it. Their 'promise' is all they would like to offer you in return to hold out.

But friends is friends... This is business. Promises do not pay the bills or put food on the table.

:2 cents:

i have some special requests, will contact you this week. Nice work.

I would say it has more to do with the NICHE of the content than anything.

Shoot niche and shoot it RIGHT and you'll have gold

There's just too much vanilla porn out there, period. I don't see how exclusive girls or content is that much better unless the model is a serious dime.

I've been looking for fetish content, GOOD niche content, and there really is very little out there it seems.

Start changing your license terms or think about licensing DVD titles at $5 because that's the future... in fact, it's already happening.

Exclusive is ok, but when I buy exclusive I want full rights. With full I mean phone, tv, paper, tube, give it completely for free, share it on p2p and torrents, or resell it if I want to. Absolutely no restrictions.

It's very simple, if I make money with your product I will buy it.

As are things now with stupid licenses it's almost non profitable to buy exclusive except for very specific niches. Change your license terms and you will get lots of more work to do.

Last time I requested formally exclusive quote from a producer the license terms were something like "It's exclusive for you, but you cannot put that it was produced by your company, you can only use it on internet and you can not watermark it". The price was practically the same that we could get by doing it ourselves hiring the place to film, models and camera equipment and staff.
We ended producing the content inhouse... The final bill was even cheaper than hiring that content producer. We sold it to local TVs, satellite channels, paper publications and local mobile phone companies. It has still not hit the internet and it's already profitable... enough to not even bother to release that content on Internet.

I have it more than clear... producing the content inhouse costs practically the same as hiring exclusive producer. The exclusive producer just saves me a couple of hours organizing everything on my side. If the exclusive producer doesn't give me full rights the way I want them, then my company will not hire his services.

i am actually quite happy that from day one on we always shot stuff for ourselves. if we would depend on exclusive productions only - like many other producers - this would be hard times for sure. although we still shoot a lot, just not for the US market.

we always had a long term plan and despite some adjustments here and there it's still intact :)

Absolutely, this is the way to go. All you need is a few thousand dollars for the equipment.

Then access to girls good enough and willing to work. A site should be possible with 5 to 10 days shooting.

Knowledge of the niche is essential as you point out and the ability to shoot porn that will sell in 2008.

No worries I think it can be done for around $5,000 to $10,000 plus the cost of the site, marketing and the work involved. Good idea and as I said very possible.

Can't market something you don't have.

It's tough to change the way you operate in 2008. Those who shot 100% exclusive for others have nothing to fall back on. As you said promises do not pay the bills.

My business of filming exclusive high definition content is booming and I raised my rates since 2007. I attribute that success to upgrading my production style and positioning myself to film top quality stuff using the best makeup artist, still photography, lighting, locations and both male & fresh faced American female talent combined with my perverted eye and style. A lot of the series I am filming lately have a lot more in the way of a premise that needs to be executed oftentimes with multiple people, so it's more than just two people fucking on a couch. It sure helps to have brand new American girls all the time to work with to pull those scenarios off.

I also put a lot of skill into editing and encoding for those clients that ask me to. Every client that hires me gets 100% exclusive rights to do whatever they want with the material of course, and many of them will avail themselves to put it on their exclusive pay sites and release their own DVD lines and feeds and VOD and whatever other revenue streams they are savvy enough to exploit.

It's not easy work to get, and the clients are relatively few in number and they are universally picky and demanding, but I have been a professional porn director since 1993 so I am able to rise to the challenge for any successful companies that choose to engage my services.

I do not sell any non-exclusive content at all, but I do have my own long running (over ten years) series of mostly lesbian DVD movies that are internationally distributed and also my own sites now too, which of course are completely unique niche content that I film for myself. I am quite proud of my latest work. If anyone wants to see for themselves check the samples in my sig. Overall, I think 2009 will be a very good year.

I don't envy your business P.M. I sold my content company in 2002 and was very glad to get out when I did. I saw that the sites that were selling the best on my tgp's were the "reality" sites who were shooting their own stuff with small handheld vidcams.

I'm guessing that you and only a few others are still making it in the content biz, as most people are simply shooting their own stuff. It's a narrow market and the few who are still in it are working hard to maintain.

Nice spam Jim. Why not try shooting for magazines.

Hi Robbie.
It's not as good as it was but with different avenues earning money we will do well. Just glad we never went the 100% exclusive route, or 100% magazine, paysite, DVD or content store market. Spreading it out was not ideal 8 years ago, but glad we did today.

I'm going to be shooting a lot of new content with a different twist and see if the members like it. I think they will. It's an updated version of what I use to shoot in the UK. With CZ girls. And something very different that includes a few sub niches of the Teen niche.

:2 cents:
2009 is the time to stop shooting another girl on another sofa style content. The members want personality and if you don't give it to them you're competing with Tube sites, they are full of anonymous girls on sofas getting fucked. Thinking in terms of a series.

Either we launch it as our site or team up with a sponsor.

I have been singing this song for years.

The problem is most sponsors bought on price and that alone. But they sold the word exclusive and people believed them. There is some good niche content out there, but not for sale or very expensive.

most definitely.

And that makes me think of the old photogregg couch and that content you still see everywhere. booooooring. :1orglaugh

You can still make great content by sticking "a girl on a couch" but it's not going to sell as well as content that tells the surfer who she is, why she got there, what she likes and watching her do it for real.

It's not that all porn consumers want this, some just want a straight sex scene with no appetizer but in today's porn world that need is met over and over again by Tube sites. I hear people say "why should they pay for it when it's all available for free.". If they don't know the answer to that question then they will have problems selling porn.

The surfers who join and stay in a site are the ones that want to relate to the porn on that site and not just jerk off to any anonymous porn scene that could be of anyone anywhere. Sites that succeed today and in the future need to give better content than Tubes. They need an identity and theme the surfer will relate to and convinces him this is the site he has to join because it delivers his fantasy.

PowerCum shooting content yourself should be cheaper than getting a custom shooter to do it. Fortunately for me many can't shoot it as well as I do, and many shoot it better than me, they just don't understand the porn element. Which is why so many scenes today are just a girl on a couch and not worth a $30 x 30 day recurring membership to the surfers. And the outright license is always available, it's down to the price you want to pay.

Yes I know my site has a lot of girls on a lot of sofas, I should of known better. :Oh crap

Eva is finally over the worse of the accident and in the next few weeks I will be back to shooting content. On some scenes they will be themed and on others it will be a girl on a sofa. But she will be real and exploding. Watch this space.

For crying out loud, Paul, it's "should have"... not "should of". You must have gone to English public schools back in the day when they actually taught grammar. Set an example for the English as second language people reading and all our young American readers on GFY who didn't pay attention more recently in the crappy public school systems here.

:1orglaugh:1orglaugh:thumbsup

Bingo. It's what's killing playboy.
Not learning that the internet has opened up a whole host of niches beyond big tits, teen, and babe.

They gotta learn to market and actually learn the fetishes... "pretty girl" isn't just a fetish. LOL

[QUOTE=Jim_Gunn;15122634]For crying out loud, Paul, it's "should have"... not "should of". You must have gone to English public schools back in the day when they actually taught grammar. Set an example for the English as second language people reading and all our young American readers on GFY who didn't pay attention more recently in the crappy public school systems here.[/QUOTE

I'm from the East End of London, we communicated if grunts most of the time. :1orglaugh :1orglaugh

:thumbsup:thumbsup

Don't know what you are all moaning about... try and put a straight drama or documentary film on a paysite and see how many people pay to watch it !

Sex sells, and if you add a bit of value to it ....choose a pretty girl, have a nice idea, film it technicaly and artistically well the viewers will pay for it.

We shoot all our own stuff and our site is growing... could be quicker...but that is more that porn dealers are conservative and don't see the vast market of couples and women who want sensual erotic material....