quick adwords question
 

what's the definition betwen [ ] and " " in adwords campaigns?

can someone give some example, pls? :)

thanks in advance

Difference?

omg yeah, difference

not sure what happened to me, doing too many things at once

"" is to match the phrase ... like
"blue widgets" would also be show when someone searches for "large blue widgets"

[blue widgets] is exact so only shown on blue widgets search

ah ok, makes sense

thanks :thumbsup

FYI you can also do both:

"blue widgets"
[blue widgets]

in a adgroup ... different cpc usually

what is the difference between "blue widgets" and blue widgets then?

[blue widgets] - exact match, ad triggers when user typed blue widgets and nothing else

"blue widgets" - phrase match, ad triggers when someone types blue widgets plus other words in the search query

blue widgets - broad match, ad triggers any search query by user as long as words blue and widgets are present