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Hi!

I just wrote this for my adult marketing blog where I give away free hints and tips on porn marketing so may as well share it here too.

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I opted in to the Marketing Sherpa email newsletter. It's good. You all should do the same. Anyhoo, I thought this week's article was relevant to porn.

In short, it says to use the language your customers use. Hugh and the boys wrote about this years ago here</a>. And I've written about language before here. It seems a no brainer, but we all write for google by default, not our customers.

'Porn language' on tours and emails is very often VERY different from how real people talk about sex.

Some people actually find things we write a bit icky.

Now hang on a sec, I am not suggesting we all have to write in candy coated euphamisms our grandparents would use, but the idea of listening and recording how our customers speak and them emulating that is valid.

Someone launching a fisting site should lurk on fisting forums to see the very specific terms and words used, as well as the tonality. Someone working on a teen landing page should hang out on a teen fan surfer board and see how often they say Lolita.

It doesn't stop with tours and landing pages though. How else do you communicate with your customers? Confirmation emails, transactional emails, banners, newsletters, join pages, 404 pages, etc etc. You can pepper everything you do with the same coherent tone of voice and vocabulary to maintain brand consistency.

This leads to a surfer feeling more comfortable with you and more likely to give you his money.

http://www.marketingsherpa.com/article.php?ident=31731

Nobody wants advice. They want hand outs!

Thanks :)

http://www.sherpastore.com/SocialROADmapHandbook.html

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